DOOH Marketing
Restaurants
+33% Dine-In Traffic Lift
Campaign Objective
A casual dining chain used proximity DOOH to drive dine-in traffic during weekday dinner service. Screens within a 3-mile radius promoted limited-time dinner specials during the 4 PM–7 PM window.
Venue Types Used
Audience Targeting Approach
Commuter audience segments during the dinner decision window. Geo-targeting focused on residential and commercial areas within each restaurant's trade area.
Results
+33%
Dine-In Traffic Lift
+27%
Average Check Size
8.5:1
ROAS
Insight
Restaurant campaigns in DOOH benefit from perfect timing alignment. Drivers making dinner decisions between 4 PM and 7 PM are the highest-intent audience available. Proximity-targeted screens intercept this decision moment with relevant offers, driving traffic that translates directly to revenue.