DOOH MARKETING

DMV's (Digital Out of Home - DOOH - Venue Type #27 out of 36)

Screens placed within waiting areas and at service counters to reach patrons during their wait times and transaction processes.

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Top Audiences

Vehicle Owners: Individuals handling car registration, license renewals, and state compliance matters.
New Drivers: Young adults and teenagers obtaining their learner's permits or driver's licenses.
Public Service Recipients: Residents accessing various state services and information, ranging from voter registration to state ID applications.

Sample Placements

Adspecs

Video Ads: :15 or :30 seconds duration
Static Image Ads: 1080x1920 (9:16 orientation), 1920x1080 (16:9 orientation)

Coverage

National
Target by State, DMA, County, Zip, Custom Geofences

Key Benefits for DMV Advertising

Captive Audience: Engage individuals during long wait times, ensuring focused attention on your message.
High Dwell Time: DMV visitors spend significant time in lines or waiting areas, offering prolonged exposure.
Dynamic Messaging: Utilize digital out-of-home (DOOH) advertising to deliver real-time, attention-grabbing campaigns.
Diverse Demographic Reach: Connect with a wide range of individuals, including drivers, new vehicle owners, and families.
Strategic Placement: Ads can be displayed on digital screens, kiosks, or waiting room areas for maximum visibility.
Integrated Campaign Strategy: DMV ads complement other local and regional media efforts for enhanced brand recognition.

Why DMV Advertising is Perfect for Your Media Campaign

DMV advertising is a strategic addition to any media campaign, providing access to a captive and diverse audience in a government service setting. These locations allow brands to connect with visitors during extended wait times, creating impactful impressions. By leveraging digital out-of-home (DOOH) advertising, DMV ads deliver dynamic and visually engaging content in high-traffic areas like waiting rooms, kiosks, and service counters. Perfect for promoting automotive services, insurance, or consumer products, DMV advertising ensures maximum visibility and engagement. Its alignment with everyday necessities makes it an essential tool for enhancing your advertising strategy.

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