DMV's (Digital Out of Home - DOOH - Venue Type #27 out of 36)
Screens placed within waiting areas and at service counters to reach patrons during their wait times and transaction processes.
Top Audiences
Vehicle Owners: Individuals handling car registration, license renewals, and state compliance matters.
New Drivers: Young adults and teenagers obtaining their learner's permits or driver's licenses.
Public Service Recipients: Residents accessing various state services and information, ranging from voter registration to state ID applications.
Sample Placements
Adspecs
Video Ads: :15 or :30 seconds duration
Static Image Ads: 1080x1920 (9:16 orientation), 1920x1080 (16:9 orientation)
Coverage
National
Target by State, DMA, County, Zip, Custom Geofences
Key Benefits for DMV Advertising
Captive Audience: Engage individuals during long wait times, ensuring focused attention on your message.
High Dwell Time: DMV visitors spend significant time in lines or waiting areas, offering prolonged exposure.
Dynamic Messaging: Utilize digital out-of-home (DOOH) advertising to deliver real-time, attention-grabbing campaigns.
Diverse Demographic Reach: Connect with a wide range of individuals, including drivers, new vehicle owners, and families.
Strategic Placement: Ads can be displayed on digital screens, kiosks, or waiting room areas for maximum visibility.
Integrated Campaign Strategy: DMV ads complement other local and regional media efforts for enhanced brand recognition.
Why DMV Advertising is Perfect for Your Media Campaign
DMV advertising is a strategic addition to any media campaign, providing access to a captive and diverse audience in a government service setting. These locations allow brands to connect with visitors during extended wait times, creating impactful impressions. By leveraging digital out-of-home (DOOH) advertising, DMV ads deliver dynamic and visually engaging content in high-traffic areas like waiting rooms, kiosks, and service counters. Perfect for promoting automotive services, insurance, or consumer products, DMV advertising ensures maximum visibility and engagement. Its alignment with everyday necessities makes it an essential tool for enhancing your advertising strategy.
Convenience Stores | Bars | Gyms | Gas Stations | Movie Theaters | Malls | Billboards
Colleges and Universities | Office Buildings | Hotels | Salons | Grocery | Bus Shelter | Doctor's Office
Sports Entertainment | Taxi and Rideshare Top | Urban Panels | Liquor Stores | Casual Dining | Subway
Train Stations | Buses | Taxi and Rideshare TV | Airports | Pharmacies | Dispensaries | DMVs | 7-Eleven
Spectaculars | Stadiums | Directory | Cafe | Bus Side | FBO | EV Charging Stations | Trucks