DOOH Marketing
Retail — Store Remodel Campaign
+6.51% Store Visitation Lift
Campaign Objective
A large retailer chain ran a programmatic DOOH campaign to drive foot traffic to remodeled store locations through a fully flexible, multi-month activation with real-time creative updates.
Venue Types Used
Audience Targeting Approach
A 3-mile radius proximity targeting strategy was used around renovated retail locations, enabling the brand to reach consumers at key touchpoints throughout their day. The retail chain ran specific store remodel messaging within close proximity to each store location, enhancing the relevance of the campaign to each neighborhood. Creative was custom yet entirely flexible — due to the agility of programmatic DOOH, changes could be made in real-time as remodeling plans shifted over the 5½ month campaign.
Results
+6.51%
Store Visitation Lift for Exposed Consumers
19.2%
Visited Within 1 Day of Exposure
31.6%
Visited Within 2 Days of Exposure
Insight
Campaign exposure in contextually relevant venue types successfully drove lift in store visitation. Of those who visited the remodeled retail locations after campaign exposure, 19.2% visited within 1 day, 31.6% visited within 2 days, 31.1% within 3 days, and 18.1% within 4 days. The programmatic approach allowed real-time creative adjustments as individual store remodel timelines shifted — a flexibility that traditional OOH simply cannot match.