How much does digital billboard advertising cost?

Digital billboards are bought on CPM starting at a flat $18. Your budget converts directly into impressions across the boards in your plan — campaigns can start at a few hundred dollars a month or scale to national weight.

How fast can a campaign go live?

Programmatic digital billboard campaigns typically go live within 24 to 48 hours of approved creative. A direct buy from a single operator usually takes three to seven days.

Audited impression counts from Geopath, device-ID exposure tied to store-visit lift, brand-lift survey panels, and search or web lift comparing exposed versus control markets.

Can I target a specific area or audience?

Yes. Digital billboards target by ZIP, county, DMA, custom map polygon, or a radius around any address — layered with audience data so delivery weights toward the cohorts you want to reach.

resolved

It's 18:35:04 in New York.

Here's which digital billboards are lit.

HighwayRoadsideArterialUrban Panels

this page is building a real digital billboard plan while you read it

Seven words. Three seconds. One idea.

A digital billboard doesn't reward complexity — it punishes it.

Drag the hour.

17:00

The commute reverses. Frequency compounds.

SpectacularEntertainment

you're here · 17:00

The same board at 8am and 8pm is two different buys.

New York. 0 digital billboards.

Line

Format

Geo

Audience

Boards

Impressions

Highway rush

Highway · Roadside

New York arterials

Commuters

1,680,000

Urban core panels

Urban Panels · Spectacular

New York downtown

Adults 25-54

1,240,000

Retail corridors

Roadside · Arterial

New York suburbs

Households

1,120,000

Nightlife spectaculars

Spectacular · Entertainment

New York entertainment districts

Adults 21-44

1,200,000

That took about forty seconds, and we didn't know anything about you.

Give us fifteen minutes and a real brief and we'll do it properly — while you watch.

ref · gf_2026_new_york_billboards · 0 impressions

What people ask before they buy a board.

How much does digital billboard advertising cost?: Digital billboards are bought on CPM starting at a flat $18. Your budget converts directly into impressions across the boards in your plan — campaigns can start at a few hundred dollars a month or scale to national weight.
How fast can a campaign go live?: Programmatic digital billboard campaigns typically go live within 24 to 48 hours of approved creative. A direct buy from a single operator usually takes three to seven days.
How is it measured?: Audited impression counts from Geopath, device-ID exposure tied to store-visit lift, brand-lift survey panels, and search or web lift comparing exposed versus control markets.
Can I target a specific area or audience?: Yes. Digital billboards target by ZIP, county, DMA, custom map polygon, or a radius around any address — layered with audience data so delivery weights toward the cohorts you want to reach.

Fifteen minutes. Bring a market.

0:00 — you tell us the market, the brief, and the budget shape
0:02 — we build the billboard plan live on the call
0:10 — you see the boards, the maps, the audience, the dayparts
0:15 — we stop. You keep the plan.

· One person on the call. Not a team, not a deck.
· No sequence, no drip, no follow-up unless you ask for one.
· We end at fifteen minutes. If you want longer, you'll have to say so.

Take fifteen minutes →

Not ready to talk? Reload this page with a different market — /digital-billboards?market=YourCity