The operating system for digital out-of-home media.
DOOH Marketing operates the Goldfish Ads platform — a media planning, buying, and reporting system that turns a traditionally slow, opaque channel into a fast, measurable one.
Contact: investors@doohmarketing.com
Calendly: https://calendly.com/goldfish-ads/goldfish-ads-demo
DOOH is growing. The buying workflow is not.
Digital out-of-home is growing fast, but the buying process has not kept up. Plans still move through spreadsheets, email chains, and manual IOs. Verification is inconsistent. Measurement is fragmented. And most buyers cannot tell whether their creative actually ran where they paid for it to run.
The result: a channel with massive reach and strong attention metrics is harder to buy than it should be. Agencies waste hours on work that software should handle. Brands delay testing. Budget moves to channels that are easier to execute, even when DOOH performs better.
One platform to plan, buy, and verify.
Goldfish Ads replaces the fragmented DOOH workflow with one platform. Buyers plan across every major publisher and inventory source, preview placements in AR, target with first- and third-party data, and receive photo-verified proof-of-play for every impression.
The platform is built for speed: most campaigns are planned and ready to activate in under three minutes. That changes who can buy DOOH — and how often they do it.
What the platform does
Surgical Targeting
Target one side of a highway, a competitive store radius, or a DMA — not just a metro area.
AR Previews
See campaigns in the real world before spending a dollar. Visualize placement, timing, and impact.
Instant DSP Sync
Dynamic budgets and seamless integration with every major DSP. Change your plan in seconds.
Photo-Verified Reporting
Real-time proof-of-play across every screen. Know exactly when, where, and how your creative ran.
Proven scale, proven speed.
The platform is live in 47 countries with more than 1.2 million active screens accessible to buyers. Over 500 agency partners use the system for planning and activation, and the average campaign is built in under three minutes.
Growth has been driven by inbound agency demand and by the expansion of programmatic DOOH inventory globally. Buyers come for the coverage; they stay for the speed and the reporting.
Revenue scales with media volume.
Revenue comes from platform access and managed-service fees tied to media spend. As buyers move more budget through the system, revenue scales with volume.
The model rewards density: more screens, more partners, and more self-serve usage improve margins over time without requiring proportional headcount growth.
Platform access
SaaS fees for agencies and trading desks.
Managed service
Planning and activation fees on campaigns we run.
Verification upsell
Proof-of-play and custom reporting packages.
The fastest-growing ad channel.
DOOH is the fastest-growing segment of out-of-home advertising. Buyers are shifting budget into the channel because it is cookieless, brand-safe, and measurable — and because the inventory base is expanding rapidly.
Projected US DOOH spend in 2026
Source: OAAA / PQ Media
Year-over-year US DOOH growth
Source: MAGNA Global
Share of US OOH revenue from DOOH
Source: OAAA Q4 2025
Of agency buyers plan to increase DOOH investment
Source: DPAA 2026
The moat is the workflow.
Legacy DOOH buying is slow, manual, and opaque. The winners in this cycle will be the platforms that make it as easy to buy a billboard as it is to buy a social ad.
Speed: campaigns planned in minutes, not days.
Coverage: one platform across 1.2M+ screens in 47 countries.
Trust: photo-verified proof-of-play for every impression.
Data: AMAP audience layer + first- and third-party targeting.
Where the capital goes.
We are raising capital to accelerate product development, expand the partner network, and scale into new markets. The round will extend our lead in planning speed and verified reporting.
Ask size and round structure available in the full deck.
Product & Engineering
Expand the planning engine, deepen programmatic integrations, and build self-serve workflows for agencies.
Sales & Partnerships
Grow the agency partner network and add publisher integrations in high-demand markets.
Geographic Expansion
Scale inventory coverage in Europe, LATAM, and APAC while strengthening US density.
Built by operators, not theorists.
The founding team combines deep experience in programmatic advertising, out-of-home media operations, and ad-tech platform engineering. Detailed bios and full team backgrounds are available in the investor deck.
Request the full deckWhat to expect in the deck
- Full financial model and unit economics
- Detailed product roadmap and tech stack
- Customer case studies and retention data
- Competitive landscape and positioning
- Use of funds and hiring plan
Interested in the round?
We are briefing select investors and strategic partners. Book a call or request the deck to learn more about the opportunity.
investors@doohmarketing.com
https://calendly.com/goldfish-ads/goldfish-ads-demo