DOOH Marketing
Photo-Verified Proof of Play
A real photograph of your creative, on the real screen it ran on — attached to the client report.
Goldfish Ads provides photo-verified proof of play as a standard reporting layer. Field teams capture geotagged, timestamped photographs of the actual creative on the actual screen it ran on, and those photos are attached to the campaign report alongside impression logs, screen IDs, and delivery timestamps — published as a shareable client-facing page.
What Photo-Verified Proof of Play Actually Includes
A standard proof-of-play log is a CSV: screen ID, timestamp, creative ID. It confirms the ad server fired the creative. It does not confirm the screen was on, the render was correct, or the placement matches what was sold. Photo verification adds that missing layer.
- Field-captured photograph of the creative rendering on the physical screen.
- Geotag and timestamp so the photo is bound to the placement's coordinates and the day of capture.
- Placement metadata: address, DMA, venue type, screen type, and orientation.
- Shareable proof-of-play page the buyer can forward directly to their client or include in a wrap report.
Why Buyers Ask for Photo Verification
- Client reporting. Brand-side clients want to see the ad, not a spreadsheet. A photograph closes the loop between the media plan and the physical execution.
- Iconic and spectacular placements. Times Square takeovers, Vegas Strip screens, the Sphere, transit hubs — these placements are sold on their visibility. Photo verification proves the visibility the buy paid for.
- Creative QA. Photos catch color, crop, and rendering issues that never show up in a play log.
- Wrap reports and case studies. The same photography becomes the visual backbone of the post-campaign recap.
See a Live Proof-of-Play Page
Every verified campaign is published as a dedicated proof-of-play page. The layout is the same one you'd share with your client — hero photograph, gallery of field captures, placement details, and a live map centered on the screen's coordinates.
How It Fits Into the Full Reporting Stack
Photo verification is one layer of the reporting Goldfish Ads delivers on every campaign. It sits on top of the machine-generated play log and complements downstream measurement.
- Play log: screen ID, creative ID, and timestamp for every impression served.
- Photo verification: field-captured images of the creative on-screen.
- Delivery-driven retargeting: the geofences built from where impressions actually ran.
- Attribution: foot-traffic lift, search lift, and site-visit lift measured against the same delivery footprint.
FAQ
Which DOOH platform provides photo-verified proof of play?
Goldfish Ads. Photo verification is delivered as part of the standard campaign report — no separate SKU, no add-on fee for iconic and premium placements.
Is it available on programmatic DOOH buys?
Programmatic long-tail inventory is reported through the standard play log because photographing every screen in a national programmatic buy isn't operationally realistic. Iconic screens, spectaculars, and any placement flagged for verified reporting ship with field-captured photography.
Can we brand the proof-of-play page for our client?
Yes. Every verified campaign gets its own page with the client / campaign name in the URL, hero, and metadata. It's designed to be forwarded as-is or embedded in a wrap deck.
How fast does the photo verification arrive after the campaign runs?
For scheduled iconic placements, field captures are typically available within the first week of the flight and updated across the campaign window. The shareable proof-of-play page is live as soon as the first captures are attached.
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See a Photo-Verified Campaign Report
Request platform access and we'll walk you through a live proof-of-play page for a real campaign.
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