Utility/Energy Digital Out of Home - DOOH Examples

Why Utility/Energy Companies are leveraging Digital out of home campaigns:

Targeted Messaging: You can't get more local than digital out of home. DOOH allows utility companies to deliver location-specific ads, reaching consumers in high-traffic areas or regions where energy consumption trends align with their services, such as promoting green energy in eco-conscious neighborhoods.

Real-Time Campaign Flexibility: DOOH provides the flexibility to quickly update or adjust campaigns based on real-time factors like weather conditions, peak energy usage times, or local events, ensuring more relevant and impactful messaging.

Increased Consumer Engagement: DOOH offers interactive and visually engaging formats that capture attention, making it easier for utility companies to raise awareness about energy-saving programs, promote smart home technology, or highlight renewable energy initiatives to a broader audience.

Previous Examples

Top Utility/Energy Digital out of Home Strategies

New Customer Acquisition - Target by Zip code, neighborhood, or custom geofence to pin point new potential customers. Aligns well with direct mail campaigns.
Innovative Technology Adoption: Promote the integration of cutting-edge technologies like smart grids and electric vehicle charging stations, appealing to tech-savvy consumers and positioning the company as a leader in modernization.
Green Energy Promotions: Use DOOH to highlight special rates or incentives for customers choosing renewable energy, aligning with environmental goals and demonstrating a commitment to sustainability.
Time-of-Use Pricing: Showcase dynamic pricing models that incentivize energy consumption during off-peak hours, helping customers save money while optimizing grid efficiency.
Loyalty Programs: Leverage digital campaigns to promote rewards systems and discounts for long-term customers, boosting retention and brand loyalty through visible and engaging offers.
Community Engagement Initiatives: Use local digital displays to enhance brand visibility by sponsoring events or promoting participation in local community projects, building trust and corporate social responsibility.

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Leverage 1st Party Data

Geographic Targeting: Utilize customer addresses and top-performing ZIP codes to create tailored marketing campaigns, ensuring that specific regions with higher energy consumption receive relevant promotions and services.
Consumption Patterns: Analyze individual energy consumption data to segment customers based on usage behavior, enabling personalized energy-saving tips, dynamic pricing offers, or upgrades to energy-efficient appliances.
Customer Profiles: Leverage third party data to target by Income, Age, Ethnicity, Interests, Life events and More.

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