Colleges/Universities Digital Out of Home - DOOH Examples

Why Colleges and Universities are Leveraging Digital Out-of-Home (DOOH) Campaigns:

Targeted Campus Messaging

DOOH enables colleges and universities to deliver hyper-localized ads, allowing them to reach students, faculty, and visitors in key campus locations such as lecture halls, student unions, libraries, and sports facilities. This precise targeting helps institutions effectively promote events, programs, and resources to the right audience.

Real-Time Event Promotion

With DOOH, universities can swiftly adapt campaigns to promote real-time events, such as enrollment deadlines, guest lectures, sports games, or campus safety alerts. This ensures timely communication of critical information, fostering an informed and engaged campus community.

Enhanced Student Engagement

DOOH’s dynamic and visually engaging formats capture attention, making it easier to promote everything from academic programs and career services to extracurricular activities. By showcasing opportunities through eye-catching visuals, colleges can build stronger connections, trust, and engagement with students and alumni.

Top Digital Out-of-Home (DOOH) Strategies for Colleges and Universities

New Student Acquisition

Leverage DOOH to target specific high schools, neighborhoods, or custom geofenced areas to promote enrollment opportunities and campus tours. This localized approach complements digital and traditional marketing efforts, increasing the chances of attracting new students.

Promoting Online Learning and Digital Services

Showcase the latest online learning programs, virtual campus resources, and student service platforms. Highlight features like virtual tutoring, online courses, and digital libraries to appeal to tech-savvy students and position the institution as an innovator in education technology.

Event Promotion and Campus Updates

Use DOOH to promote campus events like open houses, sports games, guest lectures, or registration deadlines. These dynamic displays ensure timely updates, engaging students and faculty while increasing attendance at important events.

Personalized Academic and Career Resources

Promote personalized academic advising, mental health services, and career development programs. DOOH messaging helps students discover resources that support their academic journey and personal growth, enhancing overall student satisfaction.

Alumni Engagement and Fundraising Initiatives

Highlight alumni success stories, reunion events, and giving campaigns. DOOH campaigns can enhance alumni relations, inspire donations, and reinforce a sense of community and pride.

Community Involvement and Educational Initiatives

Utilize DOOH to promote community outreach programs, public seminars, and workshops. These campaigns reinforce the university’s commitment to social responsibility and position it as a valued community partner.

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Leverage 1st Party Data

Geographic Targeting: Utilize customer addresses and top-performing ZIP codes to create tailored marketing campaigns, ensuring that specific regions with higher energy consumption receive relevant promotions and services.
Consumption Patterns: Analyze individual energy consumption data to segment customers based on usage behavior, enabling personalized energy-saving tips, dynamic pricing offers, or upgrades to energy-efficient appliances.
Customer Profiles: Leverage third party data to target by Income, Age, Ethnicity, Interests, Life events and More.

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