Pest/Home Improvements Companies - DOOH Examples

Why Pest Control and Home Improvement Companies Are Leveraging Digital Out-of-Home (DOOH) Campaigns

Targeted Homeowner Outreach

DOOH enables pest control and home improvement companies to deliver hyper-localized ads, reaching homeowners in specific neighborhoods or regions prone to seasonal pest problems or in need of home repairs. This level of targeting ensures your services are seen by the people most likely to need them, increasing engagement and lead generation.

Real-Time Service Adaptability

With DOOH, campaigns can adapt quickly to real-time events, such as weather changes, seasonal pest surges, or urgent home repair needs after storms or natural disasters. This flexibility ensures your messaging stays relevant and timely, making it easier to attract customers when demand is high.

Engaging Visual Storytelling

DOOH’s dynamic and visually compelling formats allow you to showcase the benefits of your services, such as before-and-after shots of home improvement projects or the removal of pests. This not only captures attention but also builds trust by clearly demonstrating the effectiveness of your work.

Increased Local Awareness

By placing DOOH ads in high-traffic areas like residential zones, shopping centers, or near hardware stores, you can significantly boost local visibility for your pest control or home improvement business, positioning your brand as the go-to solution in the community.

Top Digital Out-of-Home (DOOH) Strategies for Pest Control and Home Improvement Companies

Targeting Specific Homeowner Needs

Leverage DOOH to target neighborhoods or regions with common pest issues or areas where home improvement services are in demand. By focusing on specific pain points like seasonal pest infestations or aging home infrastructure, you can capture the attention of homeowners ready to take action.

Promoting Seasonal Services

Use DOOH to highlight seasonal services, such as termite inspections in spring, gutter cleaning in fall, or winter-proofing solutions. Tailoring your campaigns to the time of year ensures relevance and maximizes engagement with potential customers.

Showcasing Before-and-After Transformations

Display visually impactful before-and-after photos or videos of your pest control treatments or home improvement projects. DOOH’s dynamic formats make it easy to demonstrate the effectiveness of your services and inspire homeowners to envision their own upgrades.

Driving Traffic to Websites and Booking Portals

Encourage viewers to book services online by including clear calls-to-action in your DOOH campaigns. Highlighting discounts for online bookings or free initial consultations can drive more traffic to your website or booking portal.

Building Trust with Local Expertise

Position your company as a trusted expert in the community by showcasing certifications, customer testimonials, or awards. DOOH campaigns in key local areas help build credibility and remind homeowners of your expertise when they need pest or home improvement solutions.

Highlighting Emergency and On-Demand Services

Use DOOH to promote urgent services, such as emergency pest removal or same-day repairs, in high-traffic areas like shopping centers or near busy roadways. This ensures your company is top of mind when homeowners need immediate assistance.

Promoting Community Involvement and Sustainability

Highlight your participation in community initiatives or environmentally friendly practices, such as green pest control solutions or sustainable building materials. These campaigns not only improve your brand image but also attract eco-conscious homeowners.

Access All DOOH Venue Types

click a venue type above to learn more

Unlock DOOH With The Fastest Planning Tool

Leverage 1st Party Data

Geographic Targeting: Utilize customer addresses and top-performing ZIP codes to create tailored marketing campaigns, ensuring that specific regions with higher energy consumption receive relevant promotions and services.
Consumption Patterns: Analyze individual energy consumption data to segment customers based on usage behavior, enabling personalized energy-saving tips, dynamic pricing offers, or upgrades to energy-efficient appliances.
Customer Profiles: Leverage third party data to target by Income, Age, Ethnicity, Interests, Life events and More.

Page updated

Google Sites

Report abuse