Resturants - DOOH Examples

Top Digital Out-of-Home (DOOH) Strategies for Restaurants

• Targeting Specific Dining Needs

Leverage DOOH to target neighborhoods or areas with high demand for dining options, such as business districts, shopping centers, or tourist hotspots. By focusing on specific dining needs like quick lunches, family dinners, or late-night snacks, you can attract the right customers at the right times.

• Promoting Seasonal Menus

Use DOOH to highlight seasonal dishes, limited-time offers, or holiday specials. Tailoring your campaigns to seasonal ingredients or occasions helps maximize relevance and boosts engagement with potential diners.

• Showcasing Before-and-After Transformations

Display visually impactful before-and-after shots of dishes, like raw ingredients transforming into plated meals, or restaurant renovations. DOOH’s dynamic formats help convey the quality and freshness of your offerings, inspiring customers to experience it themselves.

• Driving Traffic to Online Ordering and Reservations

Encourage viewers to place orders online or book a table by including clear calls-to-action in your DOOH campaigns. Highlighting promotions for online orders or reservations can drive more traffic to your website or app.

• Building Trust with Local Favorites

Position your restaurant as a trusted local favorite by showcasing awards, chef credentials, or customer testimonials. DOOH campaigns in key locations build credibility and remind customers why your restaurant stands out.

• Highlighting Delivery and On-Demand Services

Use DOOH to promote delivery services, curbside pickup, or catering options in high-traffic areas. This ensures your restaurant stays top-of-mind when people need convenient dining solutions.

• Promoting Community Involvement and Sustainability

Highlight your involvement in community events or eco-friendly initiatives, such as sustainable sourcing or food donation programs. These campaigns not only improve your brand image but also attract socially conscious diners.