DOOH Urban Panels CASE STUDY

DOOH Campaign Objective

A retail client wanted to increase foot traffic and store visits to their retail location

DOOH Campaign Approach

The client activated on urban panel DOOH screens to help drive foot traffic and store visits.

Strategies:

• Layered in auto intender data to find areas that over indexed for people in the market for auto parts

• Targeted screens within close proximity to the retailer's stores

Key Insights

The DOOH campaign was effective in improving store visits, but also increased brand metrics like awareness, consideration, and brand trust. The campaigns drove over 29,000 store visits and also increased brand awareness by 2x