DOOH Marketing
DOOH Advertising in Grand Rapids, MI
Nielsen DMA #43 · 801,030 TV homes. A live 30-mile plan around downtown Grand Rapids reaches 2,276 active digital screens delivering 312.8M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Grand Rapids built its name making office furniture, and the "Furniture City" bones are still there: a compact, walkable downtown core sized for people, not sprawl. What's changed is what fills it — a Medical Mile of hospital towers, a design-and-manufacturing economy that never left, and every fall, a 19-day stretch when the entire three-square-mile core turns into a public art gallery. Digital out-of-home is how you reach the people moving through all of it — the gas-pump screen, the office lobby, the bar TV, the roadside bulletin. Nobody skips it, blocks it, or mutes it.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Grand Rapids right now.
Why Grand Rapids Matters
Grand Rapids proper is home to Corewell Health, Michigan's largest healthcare system, headquartered on the city's Medical Mile and employing more than 60,000 people system-wide[6]; Steelcase, the office-furniture maker founded here in 1912 and still headquartered downtown, now part of HNI Corporation after HNI's $2.2B acquisition closed in December 2025[5]; and UFP Industries, a Nasdaq-listed, S&P 400 manufacturer that has run its corporate base from Grand Rapids since 1955[7]. Ring the city itself and the map gets bigger fast: Meijer is headquartered in neighboring Walker[8], Amway in Ada[10], Wolverine World Wide in Rockford[9], and Gordon Food Service in Wyoming[11] — four more West Michigan brands inside the plan's 30-mile reach, none of them technically "Grand Rapids" addresses.
The calendar carries its own reach. ArtPrize turns three square miles of downtown into an open-air gallery every fall and drew more than 900,000 estimated visitors and 1,000-plus artists in 2025[13], concentrated in the Heartside district around Van Andel Arena. USA Today readers have voted Grand Rapids America's Best Beer City every year from 2021 through 2025[14], and the nearly 40 breweries that earned that title keep bar and casual-dining screens busy year-round, not just during festival week.
Underneath both is a short, predictable commute: 68.7% of workers drive alone with a mean trip of just 19 minutes[12]. That's the same drivers passing the same gas stations, grocery stores, and office parks every day — exactly the repetition that makes roadside and point-of-sale screens efficient in a market this size.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Grand Rapids plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Grand Rapids plan[1] — the same corners you drive past on 131, Fulton, and Michigan Ave. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Grand Rapids plan on 2026-07-04[1], with every screen counted once. The plan carries 2,276 active digital screens delivering 312,763,535 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 441 | 12,259,266 |
| Office Buildings | 336 | 15,962,077 |
| Grocery | 325 | 53,456,106 |
| Casual Dining | 169 | 32,477,356 |
| Bars | 164 | 34,405,741 |
| Doctor Offices | 113 | 1,256,886 |
| Convenience Stores | 112 | 13,917,217 |
| Liquor Stores | 108 | 4,956,776 |
| Movie Theaters | 97 | 20,819,303 |
| Digital Billboards | 90 | 49,603,523 |
| Rideshare / Taxi TV | 59 | 109,898 |
| Gyms | 44 | 6,485,050 |
| QSR | 40 | 7,260,750 |
| Malls | 34 | 22,782,620 |
| Urban Panels | 28 | 5,432,510 |
| Apartment Buildings | 23 | 647,892 |
| Other venue types | 93 | 30,930,564 |
| Total | 2,276 | 312,763,535 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Grand Rapids within the 801,030-home DMA.
Grand Rapids Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Grand Rapids plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 3,293 |
| 1080×1920 | 9:16 | Portrait | 348 |
| 1280×720 | 16:9 | Landscape | 225 |
| 1024×768 | 4:3 | Landscape | 214 |
| 720×1280 | 9:16 | Portrait | 74 |
| 1400×400 | 7:2 | Landscape (spectacular) | 91 |
4,538 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
4,446 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,440 format instances
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 4,245 of 4,837 clean format instances pulled from the plan; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market. Format instances are not unique screens — a single screen can carry more than one creative dimension.
How Much Does DOOH Cost in Grand Rapids?
You don't need a rate card or a six-figure budget to run out-of-home in Grand Rapids. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-pump screen, an office lobby, a bar TV, or a roadside bulletin. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Grand Rapids screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Grand Rapids screens?
Live on Grand Rapids screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,276 screens, zoomed in on the Grand Rapids landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the blocks around Van Andel Arena, the Ford Museum, Frederik Meijer Gardens, John Ball Zoo, the Heartside/ArtPrize district, and Gerald R. Ford International Airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a supplier-to-plant corridor — and we trace it with the Mapbox routing engine[24], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and office lobbies a driver actually passes end to end.
Here are three of West Michigan's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-96 East-West Spine (Coopersville, MI → Ionia, MI, 50.8 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Grand Rapids plan [1] against Mapbox driving geometry [24], counting each screen within the listed buffer of the route.
Screen Formats Active in Grand Rapids
Real photos of the screen formats running in the Grand Rapids plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Heritage Hill[20]
Grand Rapids' oldest neighborhood and one of the largest urban historic districts in the country — 1,300+ preserved buildings dating to 1844, including a Frank Lloyd Wright house, minutes from Van Andel Arena and downtown.
Eastown[21]
A historic 70-square-block business district anchored by Aquinas College — dense, walkable restaurant and nightlife strip that draws a young, renter-heavy crowd between Gaslight Village and East Hills.
East Hills[22]
Red-brick-paved streets just east of downtown, centered on the Cherry Street restaurant and craft-beer corridor — strong fit for bar, casual-dining, and boutique-retail screens.
Heartside[23]
The downtown core itself, home to Van Andel Arena and the epicenter of ArtPrize each fall — the highest concentration of bar, dining, and urban-panel screens in the market.
Suggested Campaigns for This Market
Healthcare & downtown office-worker reach
Office-building and doctor-office screens across the AM commute, geofenced around Corewell Health's Medical Mile campus and the Steelcase / UFP Industries downtown office core.
Build this plan →
Grocery & CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the metro, geofenced to Meijer's West Michigan trade area — the region's dominant grocery brand, headquartered just outside the city in Walker.
Build this plan →
ArtPrize & Beer City event surround
Bar, casual-dining, and urban-panel screens concentrated in Heartside and East Hills during ArtPrize's 19-day run and the year-round craft-beer scene that made Grand Rapids Beer City USA.
Build this plan →
Sports & Entertainment Footprints
Van Andel Arena[15]
Downtown arena seating up to 10,834 for hockey — shared home of the Grand Rapids Griffins (AHL, Detroit Red Wings' top affiliate), Grand Rapids Gold (NBA G League, Denver Nuggets' affiliate), and Grand Rapids Rise (Major League Volleyball).
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Grand Rapids. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
Frequently Asked Questions About Grand Rapids DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Grand Rapids?
Grand Rapids DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Grand Rapids?
The live 30-mile Grand Rapids plan carries 2,276 active digital screens across venue types including gas stations, office buildings, grocery stores, casual dining, bars, convenience stores, liquor stores, movie theaters, and roadside digital billboards.
How many people can a Grand Rapids DOOH campaign reach?
The current Grand Rapids plan delivers roughly 312.8 million monthly impressions across the metro, which sits in Nielsen DMA #43 (Grand Rapids-Kalamazoo-Battle Creek) with 801,030 TV homes.
How fast can a Grand Rapids DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Michigan Markets
Plan a Grand Rapids Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code M90Jb39EFs8), 30-mile radius around downtown Grand Rapids via lat/lng points targeting, resold programmatic inventory excluded, pulled 2026-07-04
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Grand Rapids-Kalamazoo-Battle Creek)
- [3] U.S. Census Bureau (2020) via Wikipedia — Grand Rapids, Michigan
- [4] Wikipedia — Grand Rapids metropolitan area
- [5] Wikipedia — Steelcase
- [6] Wikipedia — Corewell Health
- [7] Wikipedia — UFP Industries
- [8] Wikipedia — Meijer
- [9] Wikipedia — Wolverine World Wide
- [10] Wikipedia — Amway
- [11] Wikipedia — Gordon Food Service
- [12] Data USA — Grand Rapids, MI (U.S. Census ACS commute data)
- [13] Wikipedia — ArtPrize
- [14] Experience Grand Rapids — "How Grand Rapids Earned Beer City USA"
- [15] Wikipedia — Van Andel Arena
- [16] Wikipedia — Frederik Meijer Gardens & Sculpture Park
- [17] Wikipedia — Gerald R. Ford International Airport
- [18] Wikipedia — John Ball Zoo
- [19] Wikipedia — Gerald R. Ford Presidential Museum
- [20] Grand Rapids Neighborhoods — Heritage Hill
- [21] Grand Rapids Neighborhoods — Eastown
- [22] Grand Rapids Neighborhoods — East Hills
- [23] Grand Rapids Neighborhoods — Heartside
- [24] Mapbox Directions API — driving route geometry for the I-96, US-131, and M-6 corridors, pulled 2026-07-04
Get Your Ad on Grand Rapids Screens
Every screen in the Grand Rapids market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Grand Rapids Screens