DOOH Marketing
DOOH Advertising in Wichita, KS
Nielsen DMA #71 (Wichita-Hutchinson) · 458,990 TV homes. A live 30-mile plan around downtown Wichita — the Air Capital of the World — carries 959 active digital screens delivering 194 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
A billboard on I-135, a screen bolted above the register at a convenience store, a display in a gas-station canopy — none of those can be closed out of, skipped, or muted. That's digital out-of-home (DOOH): advertising on the real screens people pass on the way to work, to the gym, or to the grocery store, in a format built for a world that scrolls past everything else.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Wichita right now.
Why Wichita Matters
Fuselages for Boeing's 737 program, plus structures for the 767, 777, and 787, still come out of one Wichita campus — the same city the Aeronautical Chamber of Commerce nicknamed the "Air Capital of the World" back in 1929[3]. That campus changed owners in December 2025, when Boeing completed its acquisition of Spirit AeroSystems and folded an estimated 9,500-to-13,000-person Wichita workforce directly into Boeing[6][5]. A few miles away, Textron Aviation — an estimated 9,000 to 9,350 Wichita employees[5] — still builds every current Cessna and Beechcraft from its headquarters at One Cessna Boulevard[7].
The city's other headline employer never touches a stock ticker: Koch, Inc. runs its global corporate headquarters out of a northeast Wichita office tower[3] and ranked No. 2 on Forbes' latest list of America's largest private companies, at $125 billion in revenue[8]. Wichita itself carries 397,532 residents inside the city limits, with the wider metro area at 647,610[3], and Wichita State University's main campus just posted a record 18,458 students this fall[9]. 78.5% of workers still drive to their job alone, on a mean commute of just 18.4 minutes[4], which keeps the same gas-station and convenience-store screens in front of the same commuters day after day.
Two events do the heavy lifting on foot traffic downtown: the Wichita Riverfest, run every year since its first edition in May 1972[13], and the Tallgrass Film Festival, an independent-film showcase founded in 2003 that has now drawn well over 100,000 cumulative attendees[14]. Both concentrate crowds in Old Town and the Delano District[12], where bar and casual-dining screens see the sharpest seasonal spikes.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Wichita plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Wichita plan[1] — the same corners you drive past on I-135, Kellogg, and I-235. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Wichita plan on 2026-07-05[1], with every screen counted once, and resold programmatic inventory excluded so nothing is double-counted. The plan carries 959 active digital screens delivering 193,984,626 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 175 | 41,857,182 |
| Bars | 118 | 34,327,992 |
| Gas Stations | 102 | 4,630,245 |
| Doctor Offices | 98 | 2,174,298 |
| Casual Dining | 87 | 35,807,476 |
| Sports Venues | 63 | 7,391,415 |
| Digital Billboards | 55 | 42,934,324 |
| Movie Theaters | 53 | 3,208,803 |
| Rideshare / Taxi TV | 33 | 21,268 |
| Convenience Stores | 28 | 1,679,549 |
| Gyms | 27 | 1,417,455 |
| Apartment Buildings | 22 | 1,352,591 |
| QSR | 18 | 2,938,491 |
| Recreational | 15 | 8,629,872 |
| Liquor Stores | 14 | 516,940 |
| Office Buildings | 13 | 1,214,957 |
| Schools | 11 | 1,005,607 |
| Malls | 10 | 622,403 |
| Airports | 5 | 1,921,895 |
| Other venue types | 12 | 331,863 |
| Total | 959 | 193,984,626 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Wichita within the 458,990-home Wichita-Hutchinson DMA.
Wichita Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Wichita plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait for elevator, lobby, and gas-pump screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 742 |
| 1080×1920 | 9:16 | Portrait | 48 |
| 1280×720 | 16:9 | Landscape | 41 |
| 1400×400 | 7:2 | Landscape (spectacular) | 39 |
| 840×400 | 21:10 | Landscape | 13 |
| 728×90 | 364:45 | Landscape (banner strip) | 3 |
776 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
783 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
517 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 886 of the 959 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Wichita?
You don't need a rate card or a six-figure budget to run out-of-home in Wichita. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a bar TV, or a grocery-aisle display. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Wichita screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Wichita screens?
Live on Wichita screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 959 screens, zoomed in on the Wichita landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the arena, the Keeper of the Plains, Old Town, Wichita State, the airport, and out to Bradley Fair.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[15], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and grocery stores a driver actually passes end to end.
Here are three of Wichita's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-135 North-South Spine (Newton, KS → Wichita, KS, 27.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Wichita plan [1] against Mapbox driving geometry [15], counting each screen within the listed buffer of the route.
Screen Formats Active in Wichita
Real photos of the screen formats running in the Wichita plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Delano District[12]
West of the Arkansas River, one of Wichita's oldest neighborhoods — settled during the Chisholm Trail cattle-drive era and now lined with 250-plus restaurants, bars, and shops along Douglas Avenue.
Old Town[12]
Converted 1800s warehouses east of downtown, now home to 100-plus dining, nightlife, and museum venues — the market's densest evening bar and casual-dining screen concentration.
Douglas Design District[12]
A 3-mile stretch of Douglas Avenue with 500-plus locally owned shops, galleries, and studios, plus 100-plus murals — a walkable retail corridor with steady daytime foot traffic.
Downtown Wichita[12]
The civic and cultural core, anchored by the Keeper of the Plains landmark at the river confluence and the city's museum and theater district.
Suggested Campaigns for This Market
Aviation & manufacturing workforce reach
Office-building, gym, and casual-dining screens along the south and east Wichita corridors where Boeing's Wichita site and Textron Aviation put a dense concentration of manufacturing employees on the same daily commute.
Build this plan →
Grocery / CPG drive-to-store
Grocery, gas-station, and convenience-store screens across the AM and PM commute — the single largest venue category in this plan, spread across Wichita's neighborhood corridors.
Build this plan →
Festival & downtown event surround
Bar and casual-dining screens geofenced to Old Town and the Delano District during the Wichita Riverfest and Tallgrass Film Festival windows.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Wichita. Different brands and markets — same platform, same playbook.
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Wichita DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, gyms, bars, doctor's-office waiting rooms, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're out living their day.
How much does DOOH advertising cost in Wichita?
Wichita DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Wichita?
The live 30-mile Wichita plan carries 959 active digital screens across venue types including grocery, bars, gas stations, doctor's offices, casual dining, sports venues, and roadside digital billboards.
How many people can a Wichita DOOH campaign reach?
The current Wichita plan delivers roughly 194 million monthly impressions across the metro, which sits in Nielsen DMA #71 (Wichita-Hutchinson) with 458,990 TV homes.
How fast can a Wichita DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Kansas & Regional Markets
Plan a Wichita Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code FzoWHnLpa8A), 30-mile radius around downtown Wichita, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Wichita-Hutchinson Plus #71, 458,990 TV homes)
- [3] Wikipedia — Wichita, Kansas (2020 U.S. Census population 397,532; Wichita metropolitan area population 647,610; "Air Capital of the World" nickname given by the Aeronautical Chamber of Commerce in 1929; Koch, Inc. global headquarters in northeast Wichita)
- [4] Data USA — Wichita, KS (U.S. Census ACS commute data)
- [5] Wichita State University Admissions Blog — "Who Are Wichita's Largest Employers?" (Spirit AeroSystems/Boeing 9,500-13,000 employees; Textron Aviation 9,000-9,350 employees)
- [6] Boeing — "Boeing Completes Acquisition of Spirit AeroSystems" (December 8, 2025; Wichita site builds fuselages for the 737 program and structures for the 767, 777, and 787)
- [7] Textron Aviation (txtav.com) — headquarters at One Cessna Boulevard, Wichita, KS 67215
- [8] Forbes — "Forbes' 40th Annual List of America's Top Private Companies" (Koch Industries ranked No. 2, $125 billion revenue)
- [9] Wichita State University News — "Enrollment surges to historic high at Wichita State" (fall 2025: main-campus headcount 18,458)
- [10] Wikipedia — INTRUST Bank Arena (15,004-seat downtown arena; opened January 2, 2010; home of the Wichita Thunder (ECHL))
- [11] Wikipedia — Charles Koch Arena (10,506-seat arena; home of Wichita State Shockers basketball and volleyball)
- [12] Visit Wichita — "Wichita's Distinct Districts" (Delano District, Old Town, Douglas Design District, Downtown Wichita)
- [13] Wichita Riverfest — official history page (Wichita Festivals, Inc. incorporated 1971; first festival May 27, 1972)
- [14] Wikipedia — Tallgrass Film Festival (founded 2003 by Timothy Gruver; over 100,000 cumulative attendees since founding; 11,000+ attendees in 2012)
- [15] Mapbox Directions API — driving route geometry for the I-135, US-54, and I-235 corridors, pulled 2026-07-05
Get Your Ad on Wichita Screens
Every screen in the Wichita market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Wichita Screens