DOOH Marketing
Venue Types: Office Buildings
+53% Decision-Maker Reach
Campaign Objective
A cloud computing company used office building DOOH to reach IT decision-makers as part of an account-based marketing strategy. Elevator and lobby screens in target account buildings delivered brand messaging throughout the workday.
Venue Types Used
Audience Targeting Approach
Firmographic targeting identified buildings housing companies in the target account list. Elevator screens in Class A office buildings in top 10 tech markets.
Results
+53%
Decision-Maker Awareness
+37%
Inbound Lead Quality Improvement
+28%
Sales Meeting Acceptance Rate
How this was measured: Result as reported by the campaign's measurement partner; method not independently verified by Goldfish. This result sits above our 3–15% benchmark range for visit lift; see how to read lift figures.
Insight
Office building DOOH is the B2B marketer's secret weapon. While digital B2B campaigns fight for attention in cluttered inboxes and ad-blocked browsers, elevator screens deliver repeated daily impressions to the exact professionals you need to reach — in the building where they make purchasing decisions.
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