DOOH CASE STUDY: EDUCATION

DOOH Campaign Objective:

A higher education institution used DOOH media to drive awareness and consideration for their bachelor’s and advanced degree programs using programmatic out-of-home.

DOOH Campaign Approach: 

Leveraged digital out-of-home (DOOH) media across office buildings, malls and gyms • Identified consumers who live in zip codes that over-index for key demographic traits of the institution’s target audiences • Analyzed the movement patterns of these consumers and activated DOOH ads when and where they had the highest propensity to be throughout their day.

Key Insight: 

Campaign exposure in contextually relevant venue types successfully drove lift across all campaign KPIs, proven by a 51% lift in awareness, 32% lift in consideration and 17% lift in recommendation for the institution.