Best Practices: Cannabis

• All cannabis advertising is subject to approval by DOOH publishers.

• Creative must be submitted 10 business days prior to airing on the network and can be declined even if an IO has already been issued.

• Once the campaign airs on DOOH screens, it is still subject to removal based on the publisher’s request and/or negative consumer feedback.

• It’s recommended that advertisers submit creative mocks with the avails request to get publisher feedback, helping ensure the ads will be approved to run.

Creative Guidelines

• No use of pictures of toys or cartoons to avoid appealing to a younger audience.

• No promotional pricing offers.

• Don’t prominently display the word “cannabis.”

• No images of cannabis product, consumers, or usage

• Must include licensee’s license number if it's a dispensary

• Should include a responsibility message, such as: “Use Responsibly.”