Over 25,000 Screens - Access all digital inventory in Los Angeles - Plan, Activate, and Measure Digital Out of Home ads—Effortlessly.
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For Advertisers, Agencies, Publishers, Local Advertising Solutions, and others. Easily reach over 95% of the USA with DOOH. See below an example of Los Angeles below. We can be your bridge to Unlock DOOH.
Available Digital Out of Home (DOOH) Venue Types in Los Angeles. See Map Below for DOOH placements in Los Angeles
Convenience Stores | Bars | Gyms | Gas Stations | Movie Theaters | Malls | Billboards
Colleges and Universities | Office Buildings | Hotels | Salons | Grocery | Bus Shelter | Doctor's Office
Sports Entertainment | Taxi and Rideshare Top | Urban Panels | Liquor Stores | Casual Dining | Subway
Train Stations | Buses | Taxi and Rideshare TV | Airports | Pharmacies | Dispensaries | DMVs | 7-Eleven
Spectaculars | Stadiums | Directory | Cafe | Bus Side | FBO | EV Charging Stations | Trucks
About Los Angeles:
Los Angeles — often abbreviated as L.A. — is the most populous city in California and the second-most populous city in the United States, with an estimated population of over 3.8 million residents as of 2023. Known for its year-round sunshine, cultural influence, and expansive geography, Los Angeles stands as the commercial, entertainment, and creative capital of the West Coast.
As the heart of Southern California, L.A. anchors a metropolitan area of 12.8 million people and forms the core of the broader Greater Los Angeles region — a sprawling urban ecosystem that spans Los Angeles, Riverside, San Bernardino, Orange, and Ventura counties, encompassing over 18.3 million residents in total. This makes it one of the largest and most economically significant metropolitan areas in the world.
L.A. is also one of the most ethnically diverse cities in the U.S., with a global population representing hundreds of languages and cultural identities. From the film studios of Hollywood to the financial corridors of Downtown L.A., from Venice Beach to the San Fernando Valley, Los Angeles blends innovation, commerce, media, and multicultural vibrancy at an unparalleled scale.
Whether you’re targeting tourists on the Walk of Fame, commuters on the 405 and 101, or luxury shoppers in Beverly Hills, Los Angeles offers unmatched access to dynamic audiences across entertainment, retail, technology, healthcare, and beyond — making it a high-value market for advertisers, creators, and global brands alike.
Population Shifts & Cultural Layers
Los Angeles is one of the most ethnically diverse cities in the world — with over 185 spoken languages and massive enclaves of Latinx, Korean, Filipino, Armenian, Persian, and Chinese populations shaping consumption patterns across the county.
West LA (Brentwood, Westwood, Santa Monica): High-income professionals, ideal for luxury retail, real estate, and tech-driven ads.
East LA (Boyle Heights, El Sereno): Community-first campaigns thrive here — healthcare, education, and local food advertising perform well.
South LA (Crenshaw, Inglewood): Cultural authenticity is key. DOOH campaigns tied to music, fashion, or social equity resonate deeply.
Downtown LA (DTLA): Rapidly redeveloped; driven by young renters, nightlife, and tech firms. Trendy, fast-paced campaigns work best.
The Valley (Van Nuys, North Hollywood, Sherman Oaks): A family-centric and commuter-heavy zone perfect for retail, CPG, and parenting brands.
Age, Income & Lifestyle Segments
Gen Z and Millennial populations dominate Silver Lake, DTLA, and Venice, fueling experiential lifestyle campaigns. Meanwhile, wealth in Beverly Hills and Calabasas supports ultra-premium DOOH inventory.
Massive Inventory Growth
The last three years have seen a rapid expansion of digital inventory across key LA locations:
Westfield Century City and The Grove: Premier retail screens.
Hollywood Blvd & Highland Ave: Iconic, tourist-heavy full-motion DOOH screens.
LAX: One of the largest DOOH airport networks in the U.S.
Digital Street Furniture: Interactive shelters and kiosks now line Wilshire, Sunset, and Ventura Boulevards.
Real-Time, Programmatic Targeting
Advertisers use real-time inputs (weather, traffic, local events) to dynamically update creative. During Coachella, brands ran geo-optimized DOOH across the I-10 corridor and Venice Beach targeting returning festivalgoers.
Privacy-First Targeting
California’s CPRA law mandates strict consent-first location targeting. DOOH platforms now rely on anonymized, cohort-based segments to ensure compliance while maintaining performance.
West LA: Affluent + Tech-Savvy
Key Hubs: Century City, Westwood, Santa Monica.
Campaign Types: Real estate, EV brands, luxury retail, and fintech.
Notables: Google’s Playa Vista campus fuels high-tech engagement zones.
Hollywood & Central LA: Culture Engine
Key Hubs: Hollywood Blvd, Melrose, Fairfax.
Campaign Types: Fashion drops, music/film releases, nightlife & influencer-driven launches.
Notables: Hollywood Bowl, Dolby Theatre, Netflix HQ.
Downtown LA: Young Urban Core
Key Hubs: Arts District, South Park, Little Tokyo.
Campaign Types: Food & bev, tech startups, high-end rentals, local nightlife.
Notables: Crypto.com Arena, Grand Central Market, Metro Lines A & E.
South LA & Inglewood: Cultural & Community Growth
Key Hubs: Crenshaw, Baldwin Hills, Leimert Park.
Campaign Types: Music & culture, social justice messaging, education, urban fashion.
Notables: SoFi Stadium, The Metro K Line expansion.
East LA & Northeast: Neighborhood Loyalty
Key Hubs: Boyle Heights, Highland Park, El Sereno.
Campaign Types: Local food brands, wellness, Spanish-language outreach, civic initiatives.
Notables: Mariachi Plaza, community festivals, LA River revitalization projects.
The Valley: Suburban Reach
Key Hubs: Studio City, Encino, Van Nuys.
Campaign Types: CPG, parenting, car dealerships, healthcare.
Notables: Sepulveda Blvd, the 101 corridor, Westfield Sherman Oaks.
Beach Cities: SoCal Lifestyle at Scale
Key Hubs: Venice, Manhattan Beach, Redondo.
Campaign Types: Athleisure, beverages, tourism, surf/skate culture.
Notables: Venice Boardwalk, Santa Monica Pier, Strand Trail.
Event-Based DOOH Dominance
Super Bowl, Coachella, Pride, and major awards shows (Oscars, Grammys, Emmys) now drive major DOOH surges. Inventory around SoFi Stadium and downtown gets locked out weeks in advance.
Sustainability & Inclusion Messaging
Eco-conscious and purpose-driven ads perform especially well in Venice, Silver Lake, and West Hollywood. Brands promoting equity, health, and community integration see higher engagement.
Mobile + DOOH Blending
Savvy brands blend mobile geofencing, TikTok influencer spots, and DOOH billboards across Melrose, Venice, and DTLA for maximum conversion and real-time interaction.
Attribution & ROI Clarity
Retail footfall attribution, app downloads, and QR-based tracking systems now help tie DOOH to measurable business outcomes — especially useful in areas like The Grove, LAX, and The Americana.
Traffic & Commuter Patterns: LA’s decentralized sprawl demands ZIP-level targeting. Time of day and day of week matter more than borough-like segmentation.
Regulatory Complexity: Local zoning laws differ between neighborhoods. Hollywood has different signage laws than Santa Monica — local knowledge is key.
Creative Relevance: LA audiences are media-savvy. Recycled national content underperforms. Authentic, street-level creative is essential.
Go Local, Not Just Regional: Treat LA like 10 cities in one. What works in Culver City won’t work in Echo Park.
Time It Right: Drive-time ads on the 405 or 101 matter more than weekends in some areas. Know the flow.
Speak the Culture: Spanish, Korean, Armenian, Tagalog, and Farsi-language DOOH campaigns are not optional — they’re expected in targeted neighborhoods.
Integrate Talent: Use local creators, artists, and musicians to bring authenticity and credibility.
Leverage Data-Backed Inventory Planning: From foot traffic analytics to retail proximity heatmaps, data should guide every DOOH placement.
Los Angeles is not one market — it’s a mosaic of micro-markets. Media buyers in 2025 must hyper-localize, personalize, and optimize in real-time to win here. With advanced targeting, culturally fluent messaging, and smart programmatic activations, DOOH in LA delivers unmatched visibility and measurable returns.
New Development & Transit Flow
In 2025, DTLA is a nexus of upscale living, nightlife, and new creative industries. The regional connector transit project is complete, increasing footfall and simplifying commutes from surrounding neighborhoods.
Key Advertising Zones
L.A. Live & Crypto.com Arena
Grand Central Market
The Arts District
Broadway Theater District
Union Station
South Park residential towers
Ideal Campaign Types
Tech & finance
Fashion & lifestyle
Events and nightlife
Cultural Events & Seasonality
E3 Expo
LA Art Show
Holiday traffic surge (Nov–Jan)
Global Foot Traffic Meets Local Cool
Hollywood remains a tourism giant, but 2025 West Hollywood is also a booming hub for Gen Z creators, LGBTQ+ audiences, and premium retail.
Key Advertising Zones
Hollywood Blvd (Walk of Fame, TCL Chinese Theatre)
Sunset Strip
Melrose Avenue
Fairfax District
Santa Monica Blvd (WeHo core)
Hollywood & Highland
Ideal Campaign Types
Streaming releases
Music, fashion, and celebrity culture
Social and cultural advocacy campaigns
Cultural Events & Seasonality
Oscars week
Pride Month (June)
Halloween crowds
Beach Culture Meets Tech Wealth
With booming tech offices and tourism, these beach cities are magnets for luxury, fitness, and health-oriented brands.
Key Advertising Zones
3rd Street Promenade
Santa Monica Pier
Venice Boardwalk
Abbot Kinney Blvd
Main Street
Pacific Coast Highway (PCH) digital boards
Ideal Campaign Types
Fitness & wellness
DTC & lifestyle e-commerce
Travel, hotels, and CPG
Cultural Events & Seasonality
Summer tourism season
Venice Beach festivals
Fitness & surfing events
Commuter Zones with Spending Power
The Valley is packed with suburban families, young professionals, and major studios in Burbank. Long car commutes = high DOOH exposure on major routes.
Key Advertising Zones
Ventura Blvd
Burbank Studios (Warner Bros, Disney)
Topanga Canyon Blvd
North Hollywood Arts District
Sepulveda Pass billboards
101 & 405 freeway corridors
Ideal Campaign Types
Streaming and kids entertainment
Auto & insurance
Retail and e-commerce
Cultural Events & Seasonality
Studio premieres
Holiday retail season
School-year calendar for family-targeted ads
New Infrastructure, Real Engagement
With SoFi Stadium and the upcoming 2028 Olympics, South L.A. and Inglewood are in the spotlight. DOOH here builds trust and scale with multicultural, multigenerational communities.
Key Advertising Zones
SoFi Stadium & The Forum perimeter
Crenshaw Blvd
Slauson Ave
Leimert Park
Downtown Inglewood
Century Blvd corridor
Ideal Campaign Types
Telecom, healthcare, and education
Sports & event sponsorships
Financial empowerment & community outreach
Cultural Events & Seasonality
NFL, MLS seasons at SoFi
Taste of Soul Festival
Juneteenth & Black History Month events
Hyperlocal, Hyperloyal
East L.A. thrives on culture, tradition, and tight-knit communities. It’s a prime DOOH zone for brands looking to connect with Hispanic/Latinx audiences authentically.
Key Advertising Zones
Whittier Blvd
Cesar Chavez Ave
Mariachi Plaza
Eastside Gold Line stations
El Mercadito and nearby shopping corridors
Ideal Campaign Types
Bilingual retail
Food & beverage
Financial, telecom, and healthcare
Cultural Events & Seasonality
Cinco de Mayo
Dia de los Muertos
Summer street festivals
High Net-Worth, High Intent
Beverly Hills remains the pinnacle of luxury, while Century City hosts elite law firms and finance offices. This is where premium branding meets premium audiences.
Key Advertising Zones
Rodeo Drive
Century City Mall
Wilshire Blvd corridor
Beverly Drive
Santa Monica Blvd intersections
Ideal Campaign Types
Luxury retail & automotive
Finance & tech
Wellness, medspa, and private healthcare
Cultural Events & Seasonality
Awards season
Holiday luxury shopping
Art and film events
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I‑5 – Golden State / Santa Ana, Freeway I‑10 – Santa Monica / San Bernardino Freeway, I‑405 – San Diego Freeway, US‑101 – Hollywood / Ventura Freeway, I‑110 – Harbor Freeway, CA‑2 – Glendale Freeway, CA‑60 – Pomona Freeway, CA‑91 – Artesia Freeway, CA‑170 – Hollywood Freeway (extension), CA‑134 – Ventura Freeway, CA‑1 – Pacific Coast Highway, I‑210 – Foothill Freeway, I‑605 – San Gabriel River Freeway, I‑710 – Long Beach Freeway
