DOOH Marketing
DOOH Advertising in Jackson, MS
Nielsen DMA #99 (Jackson) · 339,170 TV homes. A live 30-mile plan around downtown Jackson — Mississippi's state capital and its own independent media market — carries 1,099 active digital screens delivering 123.8 million monthly impressions.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
You've walked past digital out-of-home (DOOH) all day without naming it: the menu board that turns into an ad between orders, the screen over the pump, the lobby TV at the movie theater before the trailers start. No app, no skip button — just a message that reaches someone while they're already moving through their day.
Goldfish Ads turns that into a plannable, buyable, measurable channel across 100+ US markets and 35+ venue types, live in under 24 hours instead of the weeks traditional out-of-home buying takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage — either way you get precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Zoomed into one market, that's what follows below — exactly what's live and bookable in Jackson right now.
Why Jackson Matters
Jackson is Mississippi's capital and largest city, home to about 153,700 residents inside an urban area of roughly 592,000[3]. Every road sign in the metro eventually points to one building: the Beaux-Arts Mississippi State Capitol, crowned by a 180-foot dome and in continuous use as the seat of state government since 1903[5]. That's the center of gravity for the whole market — the State of Mississippi itself is the metro's largest employer, on the order of 11,870 jobs concentrated downtown[8], which keeps office, billboard, and lunch-hour screens relevant well past the typical commute window.
Healthcare and higher ed add real weight on top of that. UMMC, the state's only academic medical center, runs more than 10,000 full- and part-time employees and the state's only children's hospital[6], while Jackson State University enrolled 6,564 students in fall 2023 on its own campus a few miles south[7]. Trustmark Corporation, an S&P 600 bank holding company, is headquartered here today[9] — and the metro's manufacturing base runs a little farther out, with Nissan's Canton assembly plant about 24 miles northeast of downtown[10] and a Continental Tire plant near Clinton to the west[11].
Jackson is its own standalone Nielsen market — DMA #99, with 339,170 TV homes[2] — and a car-dependent one: 73.3% of workers drive alone, with a mean commute of just 19.9 minutes[4], short enough that gas-station, grocery, and doctor-office screens along the daily routes into downtown and UMMC pick up frequent, repeated views rather than a single pass.
Downtown also carries the calendar: Thalia Mara Hall, the 2,040-seat theater that hosts the USA International Ballet Competition, anchors the arts district[20], the Mississippi State Fair fills the Fairgrounds every October (2026 dates: October 8-18)[15] and drew 481,399 visitors in 2025[16], and Hal's St. Paddy's Parade turns Capitol Street into a Mardi-Gras-style block party each spring[17] — three fixed, recurring surges in downtown foot traffic that a screen plan can be built around.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Jackson plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Jackson plan[1] — the same corners you drive past on I-55, I-20, and US-49. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Jackson plan on 2026-07-05[1], with every screen counted once. The plan carries 1,099 active digital screens delivering 123,800,988 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Movie Theaters | 231 | 5,144,299 |
| Gas Stations | 195 | 3,339,498 |
| Doctor Offices | 174 | 5,090,854 |
| Grocery | 107 | 21,102,668 |
| Digital Billboards | 100 | 57,408,775 |
| Sports Venues | 69 | 1,182,195 |
| Office Buildings | 58 | 11,433,645 |
| Convenience Stores | 35 | 1,540,562 |
| Gyms | 30 | 3,418,682 |
| Casual Dining | 26 | 7,956,354 |
| Bars | 24 | 3,208,585 |
| Other venue types | 50 | 2,974,871 |
| Total | 1,099 | 123,800,988 |
Venue types are mutually exclusive and sum to the plan total. Resold programmatic inventory is excluded so each screen is counted once. Figures reflect the 30-mile radius around downtown Jackson within the 339,170-home Jackson DMA.
Jackson Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Jackson plan[1], counted as unique screens. Because a single screen can accept more than one creative dimension, ship a 16:9 and a 9:16 master and you'll cover the large majority of what's bookable here.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 769 |
| 1080×1920 | 9:16 | Portrait | 58 |
| 1400×400 | 7:2 | Landscape | 51 |
| 840×400 | 21:10 | Landscape | 41 |
| 728×90 | 364:45 | Landscape | 23 |
| 1280×720 | 16:9 | Landscape | 18 |
776 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
729 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
604 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 960 of the plan's 1,099 screens (990 carry a parseable dimension at all).
How Much Does DOOH Cost in Jackson?
There's no rate card to negotiate and no six-figure minimum to get on Jackson screens. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a grocery-aisle screen, a gas-station display, a movie theater lobby TV, or a digital billboard on I-55. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Jackson screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Jackson screens?
Live on Jackson screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,099 screens, zoomed in on the Jackson landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the Capitol, Thalia Mara Hall, UMMC, Jackson State, Fondren, and Northpark Mall.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius is a start, but roads are how people actually move through Jackson. Give us a corridor — a highway, a daily commute, a store-to-store delivery route — and Goldfish traces it with the Mapbox routing engine[21], then geofences every bookable screen within reach of that path: the billboards, gas stations, grocery stores, and doctor offices a driver actually passes, start to finish.
Here are three of Jackson's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-55 North-South Spine (Madison, MS → Byram, MS, 25.8 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Jackson plan [1] against Mapbox driving geometry [21], counting each screen within the listed buffer of the route.
Screen Formats Active in Jackson
Real photos of the screen formats running in the Jackson plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Fondren[12]
Jackson's arts-and-culinary district — nearly two dozen restaurants, bars, and coffee shops packed into a few blocks, in a neighborhood annexed into the city in 1925 and known today for its music and visual arts.
Belhaven[13]
Tree-lined streets of early-1900s homes just north of downtown, one of Jackson's historic residential neighborhoods and home to Belhaven University.
Farish Street Historic District[14]
Historically the largest economically independent Black community in Mississippi and a cradle of the blues recording industry — home to labels like Trumpet Records before the district's 1980 National Register listing.
Suggested Campaigns for This Market
State-government & downtown professional reach
Office-building and digital-billboard screens around the Capitol complex and downtown corridor, where state agencies, law firms, and bank headquarters staff concentrate daily foot traffic.
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Grocery / CPG drive-to-store
Grocery, gas-station, and convenience-store screens across the AM and PM commute — three of the largest venue categories in this plan, spread across the metro's neighborhood corridors.
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Healthcare & point-of-care reach
Doctor-office screens near UMMC and the metro's clinics — one of the largest venue categories in this plan, reaching patients and caregivers during actual visits.
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Sports & Entertainment Footprints
Mississippi Coliseum[18]
6,500-seat multi-purpose arena at the Mississippi Fairgrounds, open since 1962 and expandable to 10,000 for concerts.
Trustmark Park (Pearl, MS)[19]
Home of the Mississippi Mud Monsters (Frontier League) since 2025 — the ballpark hosted Double-A baseball's Mississippi Braves from 2005 until their 2024 relocation to Columbus, GA.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Jackson. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+26%
Sales Lift
Drive Sales
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+64%
Familiarity Lift
B2B — HR Solutions
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Frequently Asked Questions About Jackson DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, movie-theater lobbies, gyms, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Jackson?
Jackson DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Jackson?
The live 30-mile Jackson plan carries 1,099 active digital screens across venue types including movie theaters, gas stations, doctor offices, grocery, and digital billboards.
How many people can a Jackson DOOH campaign reach?
The current Jackson plan delivers roughly 123.8 million monthly impressions across the metro, which sits in Nielsen DMA #99 with 339,170 TV homes.
How fast can a Jackson DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Mississippi Markets
Plan a Jackson Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code xQ80shsVQ00), 30-mile radius around downtown Jackson (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — Jackson, MS media market, 2024-25 U.S. television season (99th-largest market, 339,170 TV homes)
- [3] Wikipedia — Jackson, Mississippi (2020 census population 153,701, down 11.42% from 173,514 in 2010 — the largest population decline during that decade of any major U.S. city; the capital and most populous city in Mississippi; the Jackson urban area had 592,000 residents in 2020, the largest urban area located entirely in the state and the tenth-largest in the Deep South)
- [4] Data USA — Jackson, MS (2024 Census ACS commute data: 73.3% drove alone, 14.7% carpooled, 8.85% worked at home, mean travel time 19.9 minutes)
- [5] Wikipedia — Mississippi State Capitol (built 1901-1903 in 28 months; Beaux-Arts style; seat of Mississippi's state government since 1903; designated a National Historic Landmark in 2016)
- [6] Wikipedia — University of Mississippi Medical Center ("the state's only academic medical center"; more than 10,000 full- and part-time employees, "one of the largest employers in Mississippi"; 164-acre Jackson campus; home to the state's only children's hospital)
- [7] Wikipedia — Jackson State University (public historically black research university founded October 23, 1877; fall 2023 enrollment 6,564 — 4,769 undergraduate and 1,795 postgraduate)
- [8] The Kirkland Company — Jackson, MS market report, Q4 2023 (top-employer table: State of Mississippi 11,870 jobs — "the MSA's largest employer"; Nissan North America 4,500 jobs; Trustmark National Bank HQ 2,800 jobs)
- [9] Wikipedia — Trustmark (bank) (Trustmark Corporation, an American bank holding company, headquartered in Jackson, Mississippi; publicly traded on Nasdaq as TRMK; an S&P 600 component)
- [10] Wikipedia — Canton, Mississippi (Canton is 24 miles northeast of Jackson; the Nissan vehicle assembly plant sits just outside Canton's southwest city limits, not within Jackson proper)
- [11] Continental Corporation (continental.com) — Clinton, Mississippi location page (large truck and bus tire manufacturing plant at 3000 Continental Parkway, Clinton, MS, in Hinds County)
- [12] Visit Jackson — Fondren District (annexed into the city of Jackson in 1925; known today for its music and visual arts)
- [13] Wikipedia — Belhaven Neighborhood (a historic residential neighborhood of early-1900s homes just north of downtown Jackson; home to Belhaven University)
- [14] Wikipedia — Farish Street Neighborhood Historic District (historically the largest economically independent Black community in Mississippi and a center of the blues recording industry through labels like Trumpet Records; added to the National Register of Historic Places in 1980)
- [15] Mississippi State Fair — official site (2026 dates: October 8-18; held at the 105-plus-acre Mississippi Fairgrounds in downtown Jackson)
- [16] WLBT — "Steady decrease in attendance at Mississippi State Fair" (attendance: 481,399 in 2025, down from 506,952 in 2024 and 525,577 in 2023)
- [17] Visit Jackson — Hal's St. Paddy's Parade & Festival (originated in the early 1980s when Malcolm White obtained a permit to parade down Capitol Street; described as Jackson's "premier event," drawing thousands to downtown each year; benefits Children's of Mississippi)
- [18] Wikipedia — Mississippi Coliseum (6,500-seat multi-purpose arena, expandable to 10,000 for concerts; opened 1962; part of the Mississippi Fairgrounds complex)
- [19] Wikipedia — Trustmark Park (in Pearl, MS; home of the Mississippi Mud Monsters of the Frontier League, an MLB Partner League; the Mississippi Braves played there 2005-2024 before relocating to Columbus, GA to become the Columbus Clingstones)
- [20] Wikipedia — Thalia Mara Hall (2,040-seat theater in downtown Jackson, built 1968 as the Jackson Municipal Auditorium, renamed 1994 for ballet figure Thalia Mara; host of the USA International Ballet Competition)
- [21] Mapbox Directions API — driving route geometry for the I-55, I-20, and US-49 corridors, pulled 2026-07-05
Get Your Ad on Jackson Screens
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