DOOH Marketing
DOOH Advertising in Little Rock, AR
Nielsen DMA #58 (Little Rock-Pine Bluff) · 590,980 TV homes. A live 30-mile plan around downtown Little Rock carries 1,355 active digital screens delivering 187M monthly impressions.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Arkansas's capital sits on the south bank of the Arkansas River, with a legislature, a cluster of bank towers, and a river crossing full of daily traffic between Little Rock and North Little Rock — and hundreds of digital screens along the way that most advertisers have never priced out. That's digital out-of-home (DOOH): advertising on the real screens people pass on the way to work, to the ballgame, to the grocery store. It's a format nobody can skip, mute, or block.
Goldfish Ads makes it simple to put a message on those screens: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, live in under 24 hours instead of the weeks traditional out-of-home buying takes. Run the whole thing yourself inside the self-serve platform, or hand it to our team and let them plan, buy, and manage it for you — either way you get the same fast activation across every market and inventory source, plus built-in measurement to prove what the spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Little Rock right now.
Why Little Rock Matters
Little Rock has been Arkansas's capital since statehood and remains the state's most populous city, home to 202,591 residents inside city limits and 748,031 across the Little Rock-North Little Rock-Conway metro[3] — a river city split by the Arkansas River, with downtown on the south bank and North Little Rock's entertainment district directly across it.
The city anchors an unusually dense cluster of financial headquarters for its size: Bank OZK, an S&P 400 component[5]; Dillard's, the NYSE-listed department-store chain and Russell 1000 component[6]; and Stephens Inc., one of the largest privately owned investment banks in the country[7], are all headquartered here. Uniti Group adds a fourth — the fiber-infrastructure company reunited with Windstream, the network business it spun off in 2015, through an August 2025 merger that kept the combined firm's headquarters in Little Rock[8]. The University of Arkansas for Medical Sciences rounds out the employer base as the state's largest public employer, with more than 10,000 staff[9].
Getting around is a driving city's driving city: 75.8% of workers commute alone by car with a short 18.5-minute average trip[4] — tight, repeatable reach for gas-station, convenience-store, and grocery screens along the daily commute. Two events reshape the calendar: the Little Rock Marathon, known nationally for handing out the world's largest finisher's medal[10], and the Arkansas State Fair, which drew 550,899 visitors to Barton Coliseum in 2024[11] — both concentrated around downtown and the fairgrounds where bar and casual-dining screen density spikes.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Little Rock plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Little Rock plan[1] — the same corners you drive past on I-30, I-40, and I-430. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Little Rock plan on 2026-07-05[1], with every screen counted once. The plan carries 1,355 active digital screens delivering 186,971,804 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 282 | 6,392,222 |
| Doctor Offices | 222 | 3,643,765 |
| Grocery | 215 | 40,381,993 |
| Convenience Stores | 96 | 24,922,628 |
| Sports Venues | 89 | 12,716,748 |
| Office Buildings | 76 | 4,699,461 |
| Movie Theaters | 70 | 10,749,290 |
| Casual Dining | 66 | 25,141,004 |
| Digital Billboards | 47 | 28,998,913 |
| Bars | 42 | 10,542,514 |
| Gyms | 33 | 5,994,177 |
| Rideshare / Taxi TV | 28 | 31,681 |
| Urban Panels | 19 | 775,146 |
| Apartment Buildings | 17 | 534,687 |
| QSR | 17 | 2,652,053 |
| Pharmacies | 11 | 303,519 |
| Recreational | 8 | 5,605,621 |
| Malls | 8 | 1,038,575 |
| Other venue types | 9 | 1,847,807 |
| Total | 1,355 | 186,971,804 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Little Rock within the 590,980-home Little Rock-Pine Bluff DMA.
Little Rock Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Little Rock plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 950 |
| 1080×1920 | 9:16 | Portrait | 147 |
| 1280×720 | 16:9 | Landscape | 70 |
| 1400×400 | 7:2 | Landscape (spectacular) | 29 |
| 840×400 | 21:10 | Landscape | 18 |
| 728×90 | 364:45 | Landscape (banner strip) | 8 |
1,094 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,101 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
787 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,222 of the 1,355 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Little Rock?
You don't need a rate card or a six-figure budget to run out-of-home in Little Rock. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a doctor's office display, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Little Rock screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Little Rock screens?
Live on Little Rock screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,355 screens, zoomed in on the Little Rock landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the arena and ballpark in North Little Rock, the Clinton Presidential Center[15], the Central High School National Historic Site[14], the River Market District, and out to the airport.
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Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[19], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, doctor's offices, and casual-dining spots a driver actually passes end to end.
Here are three of Little Rock's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-30 Southwest Corridor (Bryant, AR → Little Rock, AR, 19.8 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Little Rock plan [1] against Mapbox driving geometry [19], counting each screen within the listed buffer of the route.
Screen Formats Active in Little Rock
Real photos of the screen formats running in the Little Rock plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Hillcrest[16]
Little Rock's first suburb, platted in the late 1800s west of downtown along Markham Street — turn-of-the-century homes and cottages give way to a walkable strip of restaurants and local shops bordering Allsopp Park.
The Heights[17]
An upscale district built high on the bluffs over the Arkansas River, with Kavanaugh Boulevard as its retail and dining spine — dense, repeat foot traffic from residents who shop and eat within a few blocks of home.
SoMa (South Main)[18]
The 12th-to-17th blocks of Main Street downtown — weekly farmers markets, a monthly vintage market, and a First Friday entertainment-district window that concentrates evening bar and dining traffic.
River Market District[18]
Little Rock's only permanent entertainment district, running daily nightlife and dining along the Arkansas River downtown — the highest-density concentration of bar and casual-dining screens in the plan.
Suggested Campaigns for This Market
Banking & financial-services B2B reach
Office-building and urban-panel screens across downtown and West Little Rock, where Bank OZK, Stephens Inc., and Uniti Group concentrate a dense white-collar workforce on the same daily commute.
Build this plan →
Grocery / retail drive-to-store
Grocery, gas-station, and convenience-store screens along the AM and PM commute — the two largest venue categories in this plan, spread across the metro's neighborhood corridors.
Build this plan →
Downtown event & gameday surround
Bar, casual-dining, and sports-venue screens geofenced around Simmons Bank Arena, Dickey-Stephens Park, and the River Market District during Little Rock Marathon and Arkansas State Fair weekends.
Build this plan →
Sports & Entertainment Footprints
Simmons Bank Arena[12]
18,000-seat multi-purpose arena in North Little Rock, directly across the Arkansas River from downtown — Central Arkansas's main concert and event venue.
Dickey-Stephens Park[13]
7,300-capacity riverfront ballpark in North Little Rock — home of the Arkansas Travelers (Texas League) since 2007.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Little Rock. Different brands and markets — same platform, same playbook.
+130%
Consideration Lift
Banking — Betterment
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
Frequently Asked Questions About Little Rock DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, office lobbies, gyms, bars, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Little Rock?
Little Rock DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Little Rock?
The live 30-mile Little Rock plan carries 1,355 active digital screens across venue types including gas stations, doctor's offices, grocery, convenience stores, sports venues, office buildings, movie theaters, casual dining, and roadside digital billboards.
How many people can a Little Rock DOOH campaign reach?
The current Little Rock plan delivers roughly 187 million monthly impressions across Central Arkansas, which sits in Nielsen DMA #58 (Little Rock-Pine Bluff) with 590,980 TV homes.
How fast can a Little Rock DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Arkansas Markets
Plan a Little Rock Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 3DnK12EL76U), 30-mile radius around downtown Little Rock (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Little Rock-Pine Bluff #58, 590,980 TV homes)
- [3] Wikipedia — Little Rock, Arkansas (2020 U.S. Census population 202,591; capital and most populous city of Arkansas; Little Rock-North Little Rock-Conway MSA population 748,031)
- [4] Data USA — Little Rock, AR (U.S. Census ACS commute data)
- [5] Wikipedia — Bank OZK (S&P 400 component; headquartered at 18000 Cantrell Rd, Little Rock, Arkansas)
- [6] Wikipedia — Dillard's (NYSE: DDS; Russell 1000 component; based in Little Rock, Arkansas)
- [7] Wikipedia — Stephens Inc. (privately held independent financial services firm headquartered in Little Rock, Arkansas; one of the largest privately owned investment banks in the United States)
- [8] Uniti Group Inc. investor relations — "Uniti Completes Merger with Windstream" (dateline Little Rock, Ark., Aug. 1, 2025; combined company keeps the Uniti name and headquarters in Little Rock)
- [9] Wikipedia — University of Arkansas for Medical Sciences (public medical school in Little Rock, Arkansas; the state's largest public employer with more than 10,000 employees)
- [10] Wikipedia — Little Rock Marathon (certified 26.2-mile single-loop course crossing the Arkansas River; famous for the world's largest finisher's medal per Runner's World)
- [11] Northwest Arkansas Democrat-Gazette — "Arkansas State Fair ends with 550,899 attendees, second-highest ever" (2024, Arkansas State Fairgrounds/Barton Coliseum, Little Rock)
- [12] Wikipedia — Simmons Bank Arena (18,000-seat multi-purpose arena in North Little Rock, Arkansas; naming rights acquired by Simmons Bank in a 2018 deal, effective October 2019)
- [13] Wikipedia — Dickey-Stephens Park (7,300-capacity ballpark in North Little Rock, Arkansas; home of the Arkansas Travelers (Texas League) since 2007)
- [14] Wikipedia — Little Rock Central High School National Historic Site (established November 6, 1998, by act of Congress; commemorates the 1957 Little Rock Integration Crisis; administered with the National Park Service)
- [15] Wikipedia — William J. Clinton Presidential Center (dedicated November 18, 2004; $165 million in private funding; cantilevers over the Arkansas River in downtown Little Rock)
- [16] Little Rock Convention & Visitors Bureau (littlerock.com) — Hillcrest neighborhood guide
- [17] Little Rock Convention & Visitors Bureau (littlerock.com) — The Heights neighborhood guide
- [18] Little Rock Convention & Visitors Bureau (littlerock.com) — Entertainment Districts guide (SoMa / South Main and River Market District)
- [19] Mapbox Directions API — driving route geometry for the I-30, I-40, and I-430 corridors, pulled 2026-07-05
Get Your Ad on Little Rock Screens
Every screen in the Little Rock market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Little Rock Screens