DOOH Marketing
DOOH Advertising in Fort Collins, CO
Fort Collins shares Nielsen DMA #17 (Denver) with 1.8M TV homes across the metro. A live 30-mile plan around downtown carries 1,210 active digital screens delivering 427M monthly impressions across Larimer County.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Think about the last time you noticed a screen you couldn't scroll past — the menu board glowing over the pump, the TV bolted above the bar, the display in the waiting room while you sat there with your phone already in your pocket. That's digital out-of-home (DOOH): advertising placed on the screens people are already standing in front of, with nothing to skip, mute, or swipe away.
Goldfish Ads turns that into a self-serve (or fully managed) media platform: plan, buy, and measure DOOH across 100+ U.S. markets and 35+ venue types, live in under 24 hours instead of the weeks a traditional out-of-home buy takes. Log in and run it yourself, or hand it to our team and let them build and manage the plan — either way, you get the same real-time inventory, the same publisher reach, and the same built-in measurement to prove what the spend actually did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Zoom into one market and here's what that looks like on the ground: the screens actually bookable in Fort Collins today.
Why Fort Collins Matters
Larimer County doesn't run its own TV market — it sits inside Nielsen DMA #17, shared with Denver and the rest of the Front Range[2] — but the local economy has its own gravity. Colorado State University is the city's largest employer at 8,850 people and just posted an all-time-high enrollment of 34,412 students[7][6]. A short drive from campus, Woodward, Inc. — a NASDAQ-listed (WWD) aerospace and industrial-controls manufacturer and a component of the S&P MidCap 400 — keeps its headquarters at 1081 Woodward Way[8][9], and Broadcom still runs the 5G radio-frequency fab Hewlett-Packard built here back in 1978, now over 1,100 employees strong and, since 2023, making components for Apple[10].
Beer put Fort Collins on the map long before the chip fabs did. New Belgium Brewing was founded here in 1991 and was the country's fourth-largest craft brewer as of 2015[11]; Odell Brewing had opened two years earlier, in 1989, and ranked 23rd-largest nationally by 2018 sales volume[12]; and the Anheuser-Busch plant across town has run since 1988 at a capacity of nearly 10 million barrels a year, shipping out roughly 225 trucks a day[13]. New Belgium's own Tour de Fat parade — 25 years running as of 2024 — and the Colorado Marathon, which has sent runners down the Poudre Canyon into Old Town every year since 2002[18][19], both put thousands of extra eyes on downtown screens on their weekends.
Population sits at 169,810 in the city proper, with 332,867 across all of Larimer County[3][4]. Most of that county still drives to work — 62.2% go alone by car, against 22% working from home and a 19.5-minute average commute[5] — so the daily grind up and down College Avenue and I-25 is where a Fort Collins plan earns its keep.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Fort Collins plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Fort Collins plan[1] — the same corners you drive past on I-25, US-287, and CO-14. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Fort Collins plan on 2026-07-05[1], with every screen counted once. The plan carries 1,210 active digital screens delivering 426,565,322 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Casual Dining | 174 | 160,463,988 |
| Grocery | 142 | 98,409,058 |
| Doctor Offices | 165 | 6,853,358 |
| Bars | 123 | 42,044,136 |
| Apartment Buildings | 108 | 13,890,835 |
| Rideshare / Taxi TV | 88 | 2,008,328 |
| Gas Stations | 78 | 3,009,382 |
| Movie Theaters | 63 | 11,873,972 |
| Office Buildings | 50 | 10,673,652 |
| Gyms | 49 | 10,088,105 |
| Convenience Stores | 49 | 8,605,126 |
| Digital Billboards | 32 | 3,801,105 |
| Recreational | 19 | 20,503,268 |
| QSR | 14 | 13,358,778 |
| Sports Venues | 12 | 10,370,031 |
| Other venue types | 44 | 10,612,200 |
| Total | 1,210 | 426,565,322 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Fort Collins within the 1,806,270-home Denver DMA that Larimer County shares with the rest of the Front Range.
Fort Collins Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Fort Collins plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 971 |
| 1080×1920 | 9:16 | Portrait | 103 |
| 720×1280 | 9:16 | Portrait | 37 |
| 728×90 | 364:45 | Landscape (banner strip) | 10 |
| 840×400 | 21:10 | Landscape | 10 |
| 1400×400 | 7:2 | Landscape (spectacular) | 6 |
1,097 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,032 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
602 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,137 of the plan's 1,210 screens (1,143 carry a slot dimension at all). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Fort Collins?
There's no rate card to negotiate and no six-figure minimum to get started in Fort Collins. Campaigns launch for as little as $50 a day, with nothing locking you in — pause, adjust, or scale whenever the plan changes.
Every screen in the plan runs at one flat, transparent CPM (cost per thousand impressions) — a grocery-aisle screen, a gas-pump display, a doctor's-office waiting room, and a bar TV are all priced the same. Nobody's upsold into "better" inventory; a bigger budget just buys more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Fort Collins screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Fort Collins screens?
Live on Fort Collins screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,210 screens, zoomed in on the Fort Collins landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Old Town Square, the CSU campus, the River District brewery corridor, Foothills Mall, the century-old Jessup Farm homestead redeveloped in 2011 into today's artisan village[22], and the Gardens on Spring Creek.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius is a blunt instrument. Goldfish can instead plan along the actual roads people drive — hand us a commute, a highway, or a store-to-store delivery route, and we trace it with the Mapbox routing engine[23], then geofence every bookable screen within reach of that path: the digital billboards, gas-pump screens, grocery and convenience stores, and bars a driver actually passes end to end.
Here are three of Fort Collins's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-25 North-South Spine (Wellington, CO → Loveland, CO, 28.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Fort Collins plan [1] against Mapbox driving geometry [23], counting each screen within the listed buffer of the route.
Screen Formats Active in Fort Collins
Real photos of the screen formats running in the Fort Collins plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Old Town Fort Collins[14]
A National Register historic district since 1978 — 26 acres and 38 restored Victorian and Romanesque Revival buildings centered on Old Town Square, the walkable core that anchors the city's bar, restaurant, and retail scene.
Midtown[15]
The College Avenue commercial corridor between Old Town and Harmony Road — anchored by Jessup Farm Artisan Village and the Foothills Shopping Center, with steady retail and casual-dining screen traffic along the drag.
River District[16]
Just north of Old Town along the Cache la Poudre River — a compact stretch of art, dining, shopping, and breweries built around the Poudre Whitewater Park, which opened in 2019.
South Fort Collins[17]
The Harmony Road corridor, known for newer development — anchored by the Front Range Village and Villagio shopping centers, with family dining lining both sides of the road.
Signature Events
Tour de Fat[18]
New Belgium Brewing's costumed bike parade hit its 25th annual edition in 2024 — a roughly three-mile loop through Old Town on Mountain Avenue, usually staged around Labor Day, that has raised nearly $6 million for local bike nonprofits.
Colorado Marathon[19]
Founded in 2002, the race runs down the Poudre River Canyon into Old Town Fort Collins — billed as "America's Most Scenic Course."
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Casual-dining and grocery screens across the AM and PM commute — the two largest venue categories in this plan, concentrated along the US-287 College Avenue corridor that runs the length of the city.
Build this plan →
University & tech workforce reach
Doctor-office, office-building, and apartment-lobby screens geofenced around Colorado State University, the Woodward campus, and the Broadcom manufacturing site — a market where a research university and a handful of advanced-manufacturing employers anchor a large share of local jobs.
Build this plan →
Brewery & event surround
Bar and casual-dining screens in Old Town and the River District, timed to Tour de Fat and the Colorado Marathon, plus roadside bulletins along I-25 and CO-14 for out-of-town race and event traffic.
Build this plan →
Sports & Entertainment Footprints
Canvas Stadium[20]
A 36,500-seat football stadium on the CSU campus, opened in August 2017 — home of the Colorado State Rams.
The Gardens on Spring Creek[21]
An 18-acre botanic garden owned and managed by the City of Fort Collins, drawing roughly 70,000 visitors a year to its Butterfly House and themed gardens.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Fort Collins. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Fort Collins DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, gas-pump screens, doctor's-office waiting rooms, gyms, bars, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Fort Collins?
Fort Collins DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Fort Collins?
The live 30-mile Fort Collins plan carries 1,210 active digital screens across venue types including casual dining, grocery, doctor's offices, bars, apartment-building lobbies, and gas stations.
How many people can a Fort Collins DOOH campaign reach?
The current Fort Collins plan delivers roughly 427 million monthly impressions across Larimer County, which shares Nielsen DMA #17 (Denver) with 1.8 million TV homes.
How fast can a Fort Collins DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Colorado Markets
Plan a Fort Collins Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code wLJ75UYaRSU), 30-mile radius around downtown Fort Collins (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — Denver, CO media market (2024-25 Nielsen season: 17th-biggest U.S. media market, 1,806,270 TV households; Larimer County, home to Fort Collins, falls within this DMA)
- [3] Wikipedia — Fort Collins, Colorado (2020 U.S. Census population 169,810)
- [4] Wikipedia — Fort Collins–Loveland metropolitan area (2020 Census population 332,867; defined as Larimer County, Colorado; 150th-most-populous MSA in the United States)
- [5] Data USA — Fort Collins, CO (U.S. Census ACS commute data: 62.2% drove alone, 22% worked at home, 5.54% carpooled, 19.5-minute mean commute)
- [6] Colorado State University — source.colostate.edu, "All CSU system universities grew enrollment in Fall 2025" (CSU's total enrollment reached an all-time high of 34,412 students)
- [7] Wikipedia — Fort Collins, Colorado, Top Employers table (Colorado State University 8,850 employees; Woodward, Inc. 1,350 employees)
- [8] Wikipedia — Woodward, Inc. (headquartered in Fort Collins, Colorado; NASDAQ: WWD; component of the S&P MidCap 400 index; founded 1870 in Rockford, Illinois by Amos Woodward)
- [9] U.S. Securities and Exchange Commission — Woodward, Inc. Form 10-Q, quarter ended March 31, 2026 (principal executive offices listed at 1081 Woodward Way, Fort Collins, Colorado 80524, confirming current HQ address)
- [10] ColoradoBiz — "Inside the Colorado Semiconductor Industry Renaissance" (Hewlett-Packard built what is now the Broadcom fab after expanding to Fort Collins in 1978; the facility has more than 1,100 employees; in May 2023 Apple announced an agreement with Broadcom to manufacture 5G radio frequency components there)
- [11] Wikipedia — New Belgium Brewing Company (founded 1991 in Fort Collins, Colorado by Kim Jordan and Jeff Lebesch; headquartered in Fort Collins; as of 2015 the fourth-largest craft brewer and eighth-overall-largest brewer in the United States)
- [12] Wikipedia — Odell Brewing Company (founded 1989 in Fort Collins, Colorado; as of 2018, ranked the 23rd-largest U.S. craft brewing company by the Brewers Association based on beer sales volume)
- [13] PR Newswire / Anheuser-Busch — "Anheuser-Busch's Fort Collins Brewery Celebrates 25th Anniversary" (brewery opened 1988; annual capacity of nearly 10 million barrels; ships approximately 225 trucks a day and 30 railcars a week; home to the Budweiser Clydesdales' West Coast hitch; tour center hosts more than 60,000 guests annually)
- [14] Wikipedia — Old Town Fort Collins (National Register of Historic Places listing, August 2, 1978; 26-acre district; 38 contributing buildings, mostly Late Victorian and Romanesque Revival architecture, centered on Old Town Square)
- [15] Visit Fort Collins — Neighborhoods (Midtown is the College Avenue commercial corridor between Old Town and Harmony Road, anchored by Jessup Farm Artisan Village and the Foothills Shopping Center)
- [16] Downtown Fort Collins — River District (located just north of Old Town along the Cache la Poudre River; art, dining, shopping, and breweries; home to the Poudre Whitewater Park, opened 2019)
- [17] Visit Fort Collins — South Fort Collins (known for new development, anchored by the Front Range Village and Villagio shopping centers with family dining along Harmony Road)
- [18] KUNC — "Tour de Fat bike parade in Fort Collins proves to be colorful and festive" (2024 marked the 25th annual Tour de Fat, organized by New Belgium Brewing Company; a roughly three-mile loop on Mountain Avenue, usually staged around Labor Day; has raised nearly $6 million for local bike nonprofits)
- [19] Wikipedia — Colorado Marathon (founded in 2002; course runs down the Poudre River Canyon into Old Town Fort Collins, billed as "America's Most Scenic Course")
- [20] Wikipedia — Canvas Stadium (36,500-seat football stadium on the Colorado State University campus; opened August 2017; home of the Colorado State Rams)
- [21] Wikipedia — The Gardens on Spring Creek (18-acre botanic garden at 2145 Centre Avenue; owned and managed by the City of Fort Collins; opened 2004; approximately 70,000 annual visitors; Butterfly House completed 2019)
- [22] Jessup Farm Artisan Village — History (a turn-of-the-20th-century farmstead on Timberline Road redeveloped starting in 2011 by Bellisimo Inc. into a mixed-use village of local restaurants and shops)
- [23] Mapbox Directions API — driving route geometry for the I-25, US-287, and CO-14 corridors, pulled 2026-07-05
Get Your Ad on Fort Collins Screens
Every screen in the Fort Collins market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Fort Collins ScreensMore for Fort Collins planners
Venue types with the same audience
Campaigns with a similar mix
Markets that fit this plan