DOOH Marketing
DOOH Advertising in Fort Wayne, IN
Nielsen DMA #110 · 290,520 TV homes. A live 30-mile plan around downtown Fort Wayne carries 1,397 active digital screens delivering 220.5 million monthly impressions across northeast Indiana.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
A city built where three rivers meet has never lacked for screens to put a message on — gas pumps, grocery aisles, bar TVs, office lobbies, the digital board over the highway. What's changed is that every one of those screens is now buyable the same way you'd buy a search ad: pick a venue type, pick a radius or a route, and go live. That's digital out-of-home (DOOH), and it's a format nobody can skip, mute, or scroll past.
Goldfish Ads runs that whole process end to end — plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, live in under 24 hours instead of the weeks a traditional out-of-home buy takes. Use the self-serve platform yourself, or hand the plan to our team and let them run it; either path gets you precise activation across every market, publisher, and inventory source, with measurement built in so you can prove what the spend actually did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Below is that platform zoomed into one market: exactly what's bookable in Fort Wayne today.
Why Fort Wayne Matters
Healthcare is the backbone of this economy: Parkview Health is the region's largest employer at more than 17,500 co-workers across 15 hospitals[5], and Lutheran Health Network adds another 7,000-plus employees and eight hospitals of its own[6]. Between them, two competing hospital systems put screens in front of patients, staff, and visitors across the metro every day. Manufacturing hasn't disappeared either — General Motors' Fort Wayne Assembly plant is still the city's largest manufacturer, with 4,320 workers building Chevrolet Silverado and GMC Sierra pickups[3], and defense electronics makers including BAE Systems keep engineering teams here designing avionics and controls systems, though the company itself is headquartered in the UK, not Fort Wayne[8].
Fort Wayne is also the unlikely headquarters of the music-gear internet: Sweetwater Sound, founded here in 1979, is now the largest online retailer of musical instruments and pro audio equipment in the country[7]. Purdue University Fort Wayne enrolls nearly 5,800 students across eight colleges[9], and the city itself counts 263,886 residents within a wider metro of roughly 423,000[3] — small enough that a 30-mile plan from downtown reaches nearly the whole DMA.
Most of that metro drives to get anywhere: 76.8% of workers drive alone, with a mean commute of just 21.5 minutes[4] — short enough that a gas-station or grocery screen catches the same driver on repeat within a single week. That repetition spikes hard every third weekend of September, when the Johnny Appleseed Festival pulls roughly 250,000 people into Johnny Appleseed Park over two days[13].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Fort Wayne plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Fort Wayne plan[1] — the same corners you drive past on I-69, US-30, and US-24. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Fort Wayne plan on 2026-07-05[1], with every screen counted once. The plan carries 1,397 active digital screens delivering 220,456,898 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Office Buildings | 274 | 18,386,642 |
| Gas Stations | 213 | 9,367,682 |
| Bars | 198 | 31,407,859 |
| Grocery | 158 | 23,923,449 |
| Doctor Offices | 128 | 1,737,910 |
| Casual Dining | 91 | 67,689,621 |
| Movie Theaters | 81 | 6,407,978 |
| Convenience Stores | 64 | 7,857,724 |
| Digital Billboards | 46 | 39,733,081 |
| Gyms | 35 | 2,643,285 |
| Rideshare / Taxi TV | 20 | 71,173 |
| Pharmacies | 18 | 108,333 |
| QSR | 16 | 2,364,340 |
| Malls | 15 | 2,822,085 |
| Recreational | 13 | 2,731,134 |
| Sports Venues | 7 | 1,716,080 |
| Other venue types | 20 | 1,488,522 |
| Total | 1,397 | 220,456,898 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Fort Wayne within the 290,520-home Fort Wayne DMA.
Fort Wayne Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Fort Wayne plan[1], counted as unique screens (each screen counted once). You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 753 |
| 1280×960 | 4:3 | Landscape | 134 |
| 1080×1920 | 9:16 | Portrait | 126 |
| 1280×720 | 16:9 | Landscape | 94 |
| 728×90 | 364:45 | Landscape (banner strip) | 56 |
| 1400×400 | 7:2 | Landscape (spectacular) | 33 |
979 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,159 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
522 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,196 of 1,397 screens in the plan (1,266 screens carry a dimension). Ship a 16:9 master and a 9:16 crop and you cover nearly the entire market.
How Much Does DOOH Cost in Fort Wayne?
You don't need a rate card or a six-figure budget to run out-of-home in Fort Wayne. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-pump display, a grocery-aisle screen, a bar TV, or an office lobby. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Fort Wayne screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Fort Wayne screens?
Live on Fort Wayne screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,397 screens, zoomed in on the Fort Wayne landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the TinCaps ballpark, The Landing, Electric Works, the Coliseum, Purdue Fort Wayne, and out to the Sweetwater campus.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[16], then geofence every bookable screen within reach of that path: the billboards, gas stations, office-building screens, and casual-dining spots a driver actually passes end to end.
Here are three of Fort Wayne's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-69 North-South Spine (Huntington, IN → Auburn, IN, 47.7 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Fort Wayne plan [1] against Mapbox driving geometry [16], counting each screen within the listed buffer of the route.
Screen Formats Active in Fort Wayne
Real photos of the screen formats running in the Fort Wayne plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
The Landing[11]
Fort Wayne's oldest commercial block — Columbia Street has anchored the city for more than 185 years, and a 2018-2019 renovation turned it back into a live-work-play strip with 70 apartments and 60,000 square feet of new restaurants, a brewery, and retail behind the historic storefronts.
West End Historic District (West Central neighborhood)[10]
Fort Wayne's oldest and largest historic neighborhood — 148 acres and nearly 600 contributing homes built between 1840 and 1935, spanning Greek Revival, Late Victorian, and Craftsman styles, listed on the National Register since 1984.
Electric Works[12]
The 39-acre former General Electric campus, shuttered in 2015 and now in the middle of a $286-million-plus redevelopment into offices, a STEAM high school, retail, and housing across 1.2 million square feet of historic factory buildings.
Suggested Campaigns for This Market
Health system & point-of-care reach
Doctor-office and pharmacy screens across the metro where Parkview Health's 15-hospital network and Lutheran Health Network's eight hospitals put screens in front of patients every day.
Build this plan →
Grocery / convenience drive-to-store
Grocery, gas-station, and convenience-store screens along the daily commute — gas stations and grocery are two of the largest venue categories in this plan.
Build this plan →
B2B & office-park reach
Office-building screens are the single largest venue category in the Fort Wayne plan — geofence the Electric Works campus and downtown office corridor to reach decision-makers at work.
Build this plan →
Sports & Entertainment Footprints
Parkview Field[14]
Downtown ballpark with 6,516 fixed seats (9,266 with lawn and standing room) — home of the Fort Wayne TinCaps, a San Diego Padres Minor League affiliate, since 2009.
Allen County War Memorial Coliseum[15]
13,000-seat arena on the city's north side, open since 1952 — home of the Fort Wayne Komets of the ECHL.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Fort Wayne. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+26%
Sales Lift
Drive Sales
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
Frequently Asked Questions About Fort Wayne DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, bar TVs, office-lobby monitors, movie-theater screens, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the day.
How much does DOOH advertising cost in Fort Wayne?
Fort Wayne DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Fort Wayne?
The live 30-mile Fort Wayne plan carries 1,397 active digital screens across venue types including office buildings, gas stations, bars, grocery, doctor's offices, casual dining, movie theaters, and convenience stores.
How many people can a Fort Wayne DOOH campaign reach?
The current Fort Wayne plan delivers roughly 220.5 million monthly impressions across the metro, which sits in Nielsen DMA #110 with 290,520 TV homes.
How fast can a Fort Wayne DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Indiana Markets
Plan a Fort Wayne Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code lioPmpg8Fhs), 30-mile radius around downtown Fort Wayne (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — Fort Wayne market page, 2024-25 Nielsen TV season (Fort Wayne, IN DMA #110, 290,520 TV homes)
- [3] Wikipedia — Fort Wayne, Indiana (2020 U.S. Census population 263,886; Fort Wayne metropolitan area population 423,038 est. 2021; nicknames "Summit City," "City of Churches," "Magnet Wire Capital of the World"; General Motors was the city's largest manufacturer in 2024 with 4,320 employees assembling GMC Sierra and Chevrolet Silverado pickups; Fort Wayne is a center for the defense industry, employing thousands including at BAE Systems, 1,150 employees)
- [4] Data USA — Fort Wayne, IN (U.S. Census ACS commute data, 2024: 76.8% drove alone, 10.5% carpooled, 9.01% worked at home, 21.5-minute mean travel time)
- [5] Parkview Health — About Us ("the region's largest employer" with 17,500+ co-workers across 15 hospitals and more than 300 outpatient centers and physician offices)
- [6] Wikipedia — Lutheran Health Network (employs over 7,000 people including more than 800 physicians; eight hospitals with 973 licensed beds; a subsidiary of Community Health Systems)
- [7] Wikipedia — Sweetwater Sound ("the largest online retailer of musical instruments and pro audio equipment in the United States"; founded 1979 by Chuck Surack; based in Fort Wayne, Indiana)
- [8] BAE Systems — "Life in Fort Wayne" careers page (two facilities in Fort Wayne engineering Controls and Avionics Solutions and C4ISR Systems products for commercial and military aircraft)
- [9] Purdue University Fort Wayne — By the Numbers (5,777 total students — 5,013 undergraduate, 764 graduate — across 8 colleges and schools on a 595-acre campus; NCAA Division I athletics)
- [10] Wikipedia — West End Historic District (Fort Wayne, Indiana) (added to the National Register of Historic Places November 15, 1984; 148 acres; 596 contributing buildings built roughly 1840-1935; Greek Revival, Late Victorian, and Bungalow/American Craftsman architecture)
- [11] The Landing Fort Wayne — History (Columbia Street commercial district dating back more than 185 years; a 2018-2019 renovation added 70 apartments and 60,000 square feet of commercial and retail space across seven renovated buildings and one new one; Columbia Streetscape reopened to pedestrians October 24, 2019)
- [12] National Trust for Historic Preservation (savingplaces.org) — "Development Puts Fort Wayne's Historic Electric Works in New Light" (39-acre former General Electric campus; GE closed operations in 2015; more than $286 million invested in redevelopment; 1.2 million square feet of historic building space)
- [13] Visit Fort Wayne — "Johnny Appleseed Festival: A Long-Standing Fort Wayne Tradition" (festival began in 1975 as part of the city's Bicentennial preparations; draws approximately 250,000 visitors across its two-day run every third weekend of September)
- [14] Wikipedia — Parkview Field (6,516 fixed seats, 9,266 total capacity with lawn and standing room; opened April 16, 2009; home of the Fort Wayne TinCaps, a Minor League Baseball affiliate of the San Diego Padres in the Midwest League)
- [15] Wikipedia — Allen County War Memorial Coliseum (opened September 28, 1952; seats 10,480 for hockey and concerts, 13,000 for basketball; home of the Fort Wayne Komets of the ECHL)
- [16] Mapbox Directions API — driving route geometry for the I-69, US-30, and US-24 corridors, pulled 2026-07-05
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