DOOH Marketing
DOOH Advertising in Lubbock, TX
Nielsen DMA #140 with 176,410 TV homes — its own standalone West Texas market. A live 30-mile plan around downtown Lubbock, the Hub City of the South Plains, reaches 797 active digital screens delivering 237.1M monthly impressions.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
There is no regional mall within 120 miles of Lubbock in any direction[21] — a small detail that says a lot about how self-contained this metro's daily attention really is. People here aren't splitting their errands, their commute, or their screen time with a bigger city down the highway. They're circulating through the same handful of grocery aisles, gas stations, and drive-throughs, on repeat, inside one market.
That's exactly the audience digital out-of-home (DOOH) advertising is built to reach: a message on the screens already built into daily life — gas-pump displays, doctor's-office TVs, grocery aisles, bars, and movie-theater lobbies — instead of a browser tab someone can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Lubbock metro right now.
Why Lubbock Matters
Lubbock's nickname, "Hub City," comes from its role as the economic, educational, and healthcare hub of the surrounding multicounty region[2] — and the region it's the hub of is agricultural to its core. The South Plains surrounding the city is described on Wikipedia as "the largest contiguous cotton-growing region in the world"[2], and a 2005 crop year alone pushed the broader 31-county area past one million bales, making it "the world's largest cotton-producing region" at the time[8]. That single-crop economy is also why Lubbock is, somewhat improbably, wine country: the surrounding Texas High Plains AVA — established in 1993 and covering more than 8 million acres — grows nearly half of all commercial wine grapes produced in Texas across 15 wineries[11], led by Llano Estacado, one of the state's oldest wineries, founded in southeast Lubbock County in 1976[12].
The city's population of 257,141 (2020 census), inside a metro of 367,109[2], is anchored by a small cluster of large institutions rather than a single dominant corporation. Texas Tech University enrolled 42,455 students for fall 2025[5], and its health sciences arm, TTUHSC — founded in 1969 and serving more than 100 West Texas counties from its Lubbock flagship — employed 4,783 staff and 765 faculty as of fall 2024[20]. Alongside them, Covenant Health (formed by a 1998 hospital merger)[7] and University Medical Center — a 500-bed hospital and the only Level I trauma center in the region, serving more than 300,000 people[6] — make healthcare and higher education the two forces that move the most people through the city on an ordinary day.
On that ordinary day, 77.3% of Lubbock workers drive alone with a mean commute of just 16.3 minutes[4] — short enough that the same drivers pass the same gas station and grocery lot most days of the week. And every September since 1914 (minus the WWII years), that rhythm gets interrupted by the Panhandle-South Plains Fair, "The Granddaddy of West Texas Fairs" and the second-longest-running, second-best-attended fair in the state behind only the State Fair of Texas[18]. The city's other lasting export is musical: Buddy Holly was born here on September 7, 1936[9], and the Buddy Holly Center, which opened in 1999 and still displays his actual Fender Stratocaster and horn-rimmed glasses[10], keeps that legacy — and the Depot District's downtown foot traffic — very much alive.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Lubbock plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside screens in the Lubbock plan[1] — the same corners you drive past on I-27, the Marsha Sharp Freeway, and US-84. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Lubbock plan on 2026-07-05[1], with every screen counted once. The plan carries 797 active digital screens delivering 237,069,953 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Doctor Offices | 143 | 3,024,281 |
| Grocery | 116 | 129,943,965 |
| Movie Theaters | 114 | 4,346,412 |
| Casual Dining | 74 | 44,981,383 |
| Gas Stations | 66 | 1,807,031 |
| Bars | 43 | 20,240,316 |
| Rideshare / Taxi TV | 32 | 16,024 |
| Convenience Stores | 30 | 1,436,929 |
| Apartment Buildings | 24 | 426,527 |
| Billboards | 23 | 7,414,669 |
| QSR | 19 | 8,091,627 |
| Gyms | 17 | 3,581,997 |
| Malls | 15 | 1,771,734 |
| Liquor Stores | 15 | 200,809 |
| Office Buildings | 12 | 872,290 |
| Colleges | 9 | 916,182 |
| Airports | 8 | 3,119,800 |
| Recreational | 8 | 974,346 |
| Salons | 8 | 119,807 |
| Pharmacies | 7 | 33,536 |
| Other venue types | 14 | 3,750,288 |
| Total | 797 | 237,069,953 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Lubbock within the 176,410-home Lubbock DMA.
Lubbock Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Lubbock plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait and a handful of wide banner-strip formats.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 628 |
| 1080×1920 | 9:16 | Portrait | 57 |
| 720×1280 | 9:16 | Portrait | 20 |
| 1400×400 | 7:2 | Landscape | 15 |
| 840×400 | 21:10 | Landscape | 8 |
| 1280×720 | 16:9 | Landscape | 8 |
713 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
592 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
508 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 736 of the 797 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Lubbock?
You don't need a national media budget or an agency contract to put a message in front of Lubbock. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas-pump screen near campus, a doctor's-office TV by UMC, or a bar downtown, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around fair week or the fall cotton harvest, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Lubbock screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Lubbock screens?
Live on Lubbock screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 797 screens, zoomed in on the Lubbock landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Jones Stadium, United Supermarkets Arena, the Buddy Holly Center, South Plains Mall, the National Ranching Heritage Center's nearly fifty authentic ranch structures[19], and the South Plains Fairgrounds.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[22], then geofences every bookable screen within reach of that exact path, end to end.
Lubbock's road grid gives three obvious candidates: the I-27/US-87 spine running north to Plainview and south past downtown; US-84 cutting diagonally from the cotton country southeast of the city out toward Littlefield in the northwest; and the Marsha Sharp Freeway (US-62/US-82), the primary east-west artery running straight through downtown. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-27/US-87 Spine (Plainview, TX → Tahoka, TX, 76 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Lubbock plan [1] against Mapbox driving geometry [22], counting each screen within the listed buffer of the route.
Screen Formats Active in Lubbock
Real photos of the screen formats running in the Lubbock plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Depot District[2]
The old railroad-depot area, now dedicated to music and nightlife downtown, with theaters, restaurants, and a winery packed into remodeled early-1900s buildings — home to the Buddy Holly Center and the Cactus Theater.
Tech Terrace (U.N.I.T.)[17]
A central-city neighborhood bordering Texas Tech, named for its bounding streets — University, Nineteenth, Indiana, Thirty-fourth. Its neighborhood association, formed in November 1974, was the first resident-organized association in Lubbock.
Overton / Overton Park[16]
A 300-plus-acre mixed-use redevelopment next to campus, rebuilt out of what the city once called "blighted" North Overton through a tax-increment financing zone created in 2002 — now dense with student and young-professional housing, shops, and restaurants.
South Plains Mall / West Loop retail corridor[21]
A 1.2-million-square-foot, 145-plus-store mall that's the only regional mall within 120 miles, pulling shoppers from an estimated 500,000-person trade area across the South Plains, West Texas, and eastern New Mexico.
Suggested Campaigns for This Market
Student & campus-workforce reach
Apartment-building, casual-dining, and movie-theater screens across the plan's densest venue types, clustered around Texas Tech and TTUHSC.
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Hospital & office workforce reach
Doctor-office, office-building, and gas-station screens geofenced to the Covenant Health, UMC, and TTUHSC commute pattern.
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Fair season & harvest surround
Grocery, QSR, and billboard screens concentrated for Panhandle-South Plains Fair week and the fall cotton-harvest run through the South Plains.
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Sports & Entertainment Footprints
Jones Stadium[13]
60,229-seat home of Texas Tech Red Raiders football, open since 1947 and among the 44 largest college football stadiums in the country.
United Supermarkets Arena[14]
15,098-seat multipurpose arena on the Texas Tech campus, home to Red Raider and Lady Raider basketball.
Buddy Holly Hall of Performing Arts and Sciences[15]
A 220,000-sq-ft downtown venue that opened in January 2021, anchored by the 2,290-seat Helen DeVitt Jones Main Theater and the 386-seat Crickets Studio Theater.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Lubbock. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Lubbock DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and doctor-office lobbies. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Lubbock?
Lubbock DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Lubbock?
The live 30-mile Lubbock plan carries 797 active digital screens across venue types including doctor offices, grocery stores, movie theaters, casual dining, gas stations, and bars.
How many people can a Lubbock DOOH campaign reach?
The current Lubbock plan delivers roughly 237.1 million monthly impressions in a 30-mile radius around downtown, inside Nielsen DMA #140 with 176,410 TV homes.
Where does Lubbock rank as a media market?
Lubbock is its own standalone Nielsen DMA, ranked #140 nationally with 176,410 TV homes for the 2024-25 season — a compact, independent West Texas market, not shared with Amarillo or the Midland-Odessa market next door.
How fast can a Lubbock DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Texas Markets
Plan a Lubbock Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 9P1z25k8QzA), 30-mile radius around downtown Lubbock, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] Wikipedia — Lubbock, Texas (2020 U.S. Census population 257,141; Lubbock metropolitan area 367,109 estimated 2024; "Hub City" nickname; "largest contiguous cotton-growing region in the world"; Depot District description; top-10 employer list)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (Lubbock, TX #140, 176,410 TV homes — verified via direct raw fetch against neighboring ranks 135-145, not summarized)
- [4] Data USA — Lubbock, TX (U.S. Census ACS commute data: drove alone 77.3%, carpooled 11.3%, worked from home 7.11%, mean commute 16.3 minutes)
- [5] Wikipedia — Texas Tech University (infobox: total enrollment 42,455, fall 2025; 34,184 undergraduate, 8,271 postgraduate; "a public research university in Lubbock, Texas")
- [6] Wikipedia — University Medical Center (Lubbock, Texas) (500-bed hospital; "the first Level 1 Trauma Center in West Texas" and "still the only Level 1 Trauma Center in the region"; serves 300,000+ people and roughly 31,000 EMS calls a year; primary teaching hospital for Texas Tech University Health Sciences Center)
- [7] Wikipedia — Covenant Health System (formed 1998 by the merger of Methodist Hospital and St. Mary of the Plains Hospital; serves West Texas and eastern New Mexico; part of Providence St. Joseph Health)
- [8] Wikipedia — South Plains ("This made the South Plains the world's largest cotton-producing region" — 2005 production of more than one million bales across an extended 31-county area; "mainly agricultural, producing a great percentage of the nation's cotton")
- [9] Wikipedia — Buddy Holly ("Charles Hardin Holley was born in Lubbock, Texas, on September 7, 1936")
- [10] Wikipedia — Buddy Holly Center (opened September 3, 1999, four days before what would have been Holly's birthday; guitar-shaped permanent Buddy Holly gallery plus the Texas Musician Hall of Fame; holdings include his Fender Stratocaster, horn-rimmed glasses, and 1958 Ariel Cyclone motorcycle)
- [11] Wikipedia — Texas High Plains AVA (established March 2, 1993, the state's sixth AVA; more than 8 million acres, the second-largest AVA in Texas; vineyards at 3,000-4,000 feet elevation; "nearly half of all commercial wine grapes grown in Texas"; 15 wineries across 18 vineyards on 3,700+ acres)
- [12] Wikipedia — Llano Estacado Winery (founded 1976, first crush; one of the oldest wineries in Texas; located in southeast Lubbock County; first vineyard planted 1978)
- [13] Wikipedia — Jones Stadium (60,229-seat capacity as of 2024; opened November 29, 1947; home of Texas Tech Red Raiders football; 44th-largest college football stadium in the U.S.; renamed from Jones AT&T Stadium after the AT&T naming-rights agreement lapsed in 2026)
- [14] Wikipedia — United Supermarkets Arena (15,098-seat multipurpose arena on the Texas Tech University campus at 1701 Indiana Avenue)
- [15] Wikipedia — Buddy Holly Hall of Performing Arts and Sciences (opened January 2021; 220,000-sq-ft venue; 2,290-seat Helen DeVitt Jones Main Theater plus 386-seat Crickets Studio Theater; built 2017-2021 at a cost of $158 million)
- [16] City of Lubbock — North Overton TIF (Tax Increment Financing Reinvestment Zone created March 14, 2002; Overton Park is a 300+ acre revitalization project in the previously blighted area known as North Overton, now mixed-use with shopping, dining, and student/professional housing)
- [17] Tech Terrace U.N.I.T. Neighborhood Association (name derived from bounding streets University, Nineteenth, Indiana, Thirty-fourth; association established November 1974, the first resident-organized neighborhood association in Lubbock; central-city neighborhood adjoining Texas Tech)
- [18] Wikipedia — South Plains Fairgrounds (first Fair held fall 1914, continuous every year except 1942-1945; "The Granddaddy of West Texas Fairs"; "ranks second to Dallas's State Fair of Texas in attendance and continuous history"; 65-acre grounds; Panhandle-South Plains Fair runs late September)
- [19] Wikipedia — National Ranching Heritage Center (museum of ranching history on the Texas Tech University campus; nearly fifty authentic ranch structures dating from the late 18th to mid-20th century, including a railroad depot, homesteads, a barn, a schoolhouse, and windmills)
- [20] Wikipedia — Texas Tech University Health Sciences Center (founded May 27, 1969; six academic schools; flagship Lubbock campus plus Abilene, Amarillo, Dallas, and Permian Basin sites; serves more than 100 West Texas counties; 4,783 staff and 765 academic faculty as of fall 2024)
- [21] Wikipedia — South Plains Mall (opened July 26, 1972; 1.2 million sq ft, 145+ shops, restaurants, and kiosks; "the only regional mall within 120 miles," serving an estimated market of 500,000 people across the South Plains, West Texas, and eastern New Mexico)
- [22] Mapbox Directions API — driving route geometry for the I-27/US-87, US-84, and US-62/US-82 corridors, pulled 2026-07-05
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