DOOH Marketing
DOOH Advertising in Mobile, AL
Part of Nielsen DMA #57 (Mobile-Pensacola, Fort Walton Beach) with 605,340 TV homes. A live 30-mile plan around downtown Mobile carries 1,052 active digital screens delivering 146.9 million monthly impressions across Alabama's port city.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Container ships idle at anchor waiting for a berth at the Port of Mobile, shipyard shift-change traffic backs up along the Bayway, and every February the whole downtown grid closes to cars for Mardi Gras parades instead. Mobile isn't a market you reach with one static message — it's a city that moves in shifts, seasons, and tides, and digital out-of-home is built for exactly that kind of place: screens wired into the gas pumps, grocery aisles, doctor's offices, and bars people already pass, showing a message nobody can skip, mute, or scroll past.
Goldfish Ads is the platform behind it: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, launching campaigns in under 24 hours instead of the weeks a traditional out-of-home buy takes. Handle it yourself in the self-serve tool, or hand it to our team to plan and manage for you — either way you get precise activation across every market, publisher, and inventory source, with measurement built in to prove what the spend actually delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Below is that same platform, zoomed all the way into Mobile — everything you see here is bookable today.
Why Mobile Matters
Everything about Mobile starts at the water. The Port of Mobile is Alabama's only deep-water port, ranked the 9th-largest in the country by tonnage as of a 2014 Army Corps of Engineers survey[6], and it anchors two of the metro's biggest employers: Austal USA, which builds Navy and Coast Guard vessels on Blakeley Island with a workforce north of 3,000[7][8], and the Airbus U.S. Manufacturing Facility at Mobile Aeroplex at Brookley[19], which just opened a second A320 Final Assembly Line in October 2025 — now two A320 lines plus an A220 line and more than 2,000 employees[9]. The Coast Guard Aviation Training Center sits on the same Brookley airfield[20], adding a steady federal presence alongside the private shipyards and aircraft plants.
The city itself counted 187,041 residents at the 2020 census[3], and Mobile County's population reached 430,197[4]. 81% of workers drive alone to work and the average commute runs 22.8 minutes[5] — short enough that the same driver passes the same gas station or grocery screen multiple times a week, and long enough that a billboard on I-65 or I-10 catches them on every one of those trips. The University of South Alabama adds another 14,285 students to that daily traffic pattern, its third straight year of enrollment growth[10].
Then there's Mardi Gras. Visit Mobile calls the city "the Birthplace of America's Original Mardi Gras," dating continuous celebrations to 1703[11], while Wikipedia separately describes Mobile's Carnival tradition as the oldest organized one in the United States, with the first parading mystic society taking to the streets in 1830[3]. Whichever date you anchor it to, the result today is the same: more than 40 parades and nearly a million revelers packed into a few downtown weeks every winter[11], plus the Senior Bowl every January at Hancock Whitney Stadium[17] — two very different crowds funneling through the same handful of downtown streets and the same bar, restaurant, and billboard screens.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Mobile plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Mobile plan[1] — the same corners you drive past on I-10, I-65, and Airport Boulevard. Drag inside any panel to look around. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Mobile plan on 2026-07-05[1], with every screen counted once. The plan carries 1,052 active digital screens delivering 146,866,553 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 258 | 5,262,825 |
| Doctor Offices | 206 | 7,155,174 |
| Grocery | 133 | 24,351,577 |
| Movie Theaters | 75 | 417,116 |
| Sports Venues | 71 | 9,963,584 |
| Digital Billboards | 61 | 64,881,111 |
| Bars | 57 | 9,151,978 |
| Casual Dining | 47 | 16,532,132 |
| Convenience Stores | 29 | 974,017 |
| Gyms | 28 | 2,451,404 |
| Pharmacies | 18 | 166,486 |
| Rideshare / Taxi TV | 16 | 14,970 |
| Office Buildings | 15 | 994,171 |
| Apartment Buildings | 11 | 2,146,186 |
| Other venue types | 27 | 2,403,822 |
| Total | 1,052 | 146,866,553 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Mobile within the 605,340-home DMA.
Mobile Billboard Sizes & Creative Formats
These are the real screen formats running in the live Mobile plan[1], counted as unique screens. Build one 16:9 master and one 9:16 crop and you'll cover almost everything that's bookable here.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 704 |
| 1080×1920 | 9:16 | Portrait | 89 |
| 1280×720 | 16:9 | Landscape | 46 |
| 1400×400 | 7:2 | Landscape (spectacular) | 36 |
| 840×400 | 21:10 | Landscape (spectacular) | 20 |
| 728×90 | 364:45 | Landscape (banner strip) | 15 |
784 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
831 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
554 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 910 of the 1,052 screens; the balance run small banner units or publisher-defined sizes.
How Much Does DOOH Cost in Mobile?
You don't need a shipyard-sized budget to get a message onto Mobile screens. Campaigns start at $50 a day, no long-term contract required — launch, adjust, or pause on your own schedule.
Every screen in the plan runs at one flat CPM (cost per thousand impressions), whether it's a gas-station screen, a grocery-aisle display, a doctor's-office TV, or a downtown bar during Mardi Gras season. Nobody pays extra for "better" placement — a bigger budget just buys more impressions across the same metro. Scale it up or down whenever the campaign calls for it.
Start at $50/day
Enough to put a real message on Mobile screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Mobile screens?
Live on Mobile screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,052 screens, zoomed in on the Mobile landmarks people actually navigate by. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Bienville Square, LoDa's Lower Dauphin Street entertainment district, the Church Street East / Cathedral-Basilica historic core, the Oakleigh Garden Historic District, Battleship Memorial Park on Mobile Bay, and Hancock Whitney Stadium at the University of South Alabama.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home planning stops at a radius or a market boundary line. Goldfish plans along the actual roads people drive instead. Give us a route — a daily commute, a highway, a shipyard-to-downtown run — and we trace it with the Mapbox routing engine[21], then geofence every bookable screen within reach of that path: the gas stations, doctor's offices, grocery stores, and bars a driver actually passes end to end.
Here are three of Mobile's major arteries — the I-10 corridor crossing Mobile Bay into downtown, the I-65 approach from Saraland to the north, and US-98 (known locally as Moffett Road) running northwest toward Semmes. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-10 Bay Corridor (Theodore, AL → Daphne, AL, 25.2 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Mobile plan [1] against Mapbox driving geometry [21], counting each screen within the listed buffer of the route.
Screen Formats Active in Mobile
Real photos of the screen formats running in the Mobile plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Church Street East Historic District[12]
Downtown Mobile's founding core since 1971 — 83 contributing 19th-century buildings around the Cathedral-Basilica of the Immaculate Conception and Barton Academy, plus the Church Street Graveyard where Mardi Gras founder Joe Cain is buried.
LoDa (Lower Dauphin Street)[14]
The 16-block entertainment and arts district running the length of Dauphin Street — 736 historic buildings turned into bars, galleries, and live-music venues, anchored by the monthly LoDa ArtWalk.
Oakleigh Garden Historic District[13]
A leafy residential district a few minutes from downtown, built around the 1833 Oakleigh mansion — one of the largest T-shaped Greek Revival homes in the state, now a house museum.
De Tonti Square Historic District[15]
A nine-block pocket of Federal, Greek Revival, and Italianate townhouses built between 1840 and 1860, on the National Register since 1972.
Suggested Campaigns for This Market
Maritime & aerospace workforce reach
Gas-station, casual-dining, and doctor-office screens along the I-65 and US-98 commute corridors that carry the daily workforce into Austal USA's Blakeley Island shipyard and the Airbus Mobile Aeroplex at Brookley.
Build this plan →
Mardi Gras & downtown event surround
Bar, casual-dining, and billboard screens concentrated in LoDa and Church Street East for the 40-plus parades that roll through downtown Mobile every Carnival season.
Build this plan →
Grocery / CPG drive-to-store
Gas-station and grocery screens — the two largest venue categories in this plan — across the daily AM and PM commute along Airport Boulevard, Government Street, and the I-65/I-10 approaches.
Build this plan →
Sports & Entertainment Footprints
Hancock Whitney Stadium[17]
25,450-seat stadium on the University of South Alabama campus — home to USA Jaguars football and the annual Senior Bowl every January.
Mitchell Center[18]
10,041-seat arena nicknamed "The Jungle," also on the USA campus — home to South Alabama men's and women's basketball since it opened in 1998.
Battleship Memorial Park[16]
Home to the museum ship USS Alabama, which arrived in Mobile Bay in 1964 and opened to the public in 1965, plus the submarine USS Drum.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Mobile. Different brands and markets — same platform, same playbook.
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+8%
Sales Lift
Seasonality — Beverage Brand
Read case study →
Frequently Asked Questions About Mobile DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump displays, grocery aisles, doctor's offices, bars, gyms, movie theaters, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Mobile?
Mobile DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Mobile?
The live 30-mile Mobile plan carries 1,052 active digital screens across venue types including gas stations, doctor offices, grocery, movie theaters, sports venues, and digital billboards.
How many people can a Mobile DOOH campaign reach?
The current Mobile plan delivers roughly 146.9 million monthly impressions, in Nielsen DMA #57 (Mobile-Pensacola, Fort Walton Beach) with 605,340 TV homes.
Why does Mobile share a Nielsen DMA with Pensacola, Florida?
Nielsen groups Mobile with Pensacola, Florida and Fort Walton Beach into one two-state television market (DMA #57) rather than breaking out a Mobile-only market — the same broadcast stations reach both cities.
How fast can a Mobile DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Alabama Markets
Plan a Mobile Campaign
Browse Bookable Venue Types
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code Ifjgw3qfeJ4), 30-mile radius around downtown Mobile (lat/lng points targeting), resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Mobile-Pensacola (Fort Walton Beach), AL-FL market, #57 nationally, 605,340 TV homes)
- [3] Wikipedia — Mobile, Alabama (2020 census population 187,041; estimated 204,689 after a July 2023 annexation, "the second-most populous city in Alabama with only Huntsville having a larger population"; describes Mobile's Mardi Gras as "the oldest organized Carnival celebration in the United States," with the first parading Carnival mystic society in the U.S. beginning in 1830; lists Ashland Place, Campground, Church Street East, De Tonti Square, Leinkauf, Lower Dauphin Street, Midtown, Oakleigh Garden, Old Dauphin Way, Spring Hill, and Toulminville as notable neighborhoods)
- [4] Wikipedia — Mobile metropolitan area (2020 census population 430,197; consists of Mobile County; "the third-largest metropolitan area in the state of Alabama, after Birmingham and Huntsville")
- [5] Data USA — Mobile, AL (2024 U.S. Census ACS commute data: 81% drove alone, 6.92% carpooled, 9.25% worked from home, 22.8-minute average commute)
- [6] Wikipedia — Port of Mobile ("the only deep-water port in Alabama"; ranked by the U.S. Army Corps of Engineers as the 9th-largest port by tonnage in the nation during 2014, with a trade volume of 64.3 million tons)
- [7] Austal USA — official site (austalusa.com): over 3,000 people employed at its Mobile, Alabama shipyard; 34 ships delivered to the U.S. Navy since 2009
- [8] Wikipedia — Austal USA (headquartered on Blakeley Island, Mobile, Alabama; a subsidiary of Australian shipbuilder Austal; builds Independence-class littoral combat ships, Spearhead-class expeditionary fast transport vessels, and Heritage-class offshore patrol cutters for the U.S. Navy and Coast Guard)
- [9] Airbus — "Airbus inaugurates second A320 Final Assembly Line in the U.S." press release, Oct. 13, 2025 (more than 2,000 employees across 2.5 million square feet at the Mobile site; two A320 Final Assembly Lines plus one A220 FAL now operating; 600 aircraft delivered to U.S. and Latin American customers since the first FAL opened in 2015)
- [10] University of South Alabama — "South Welcomes Largest Freshman Class" press release, Sept. 2025 (14,285 total fall 2025 enrollment, up from 14,003 the year before; third straight year of enrollment gains; 2,137 new first-year students, the largest freshman class in university history)
- [11] Visit Mobile (mobile.org) — Mardi Gras page ("The Birthplace of America's Original Mardi Gras"; celebrations dated to 1703; nearly a million revelers each year; over 40 parades roll through downtown Mobile; 2026 season runs January 30 to February 17)
- [12] Wikipedia — Church Street East Historic District (on the National Register of Historic Places since Dec. 16, 1971; 83 contributing buildings; includes the Cathedral-Basilica of the Immaculate Conception, Barton Academy, and Government Street Presbyterian Church)
- [13] Encyclopedia of Alabama — "Historic Oakleigh" (Greek Revival mansion, construction begun 1833 by James W. Roper; documented by the Historic American Buildings Survey in 1935 and placed on the National Register of Historic Places in 1971; museum complex in Mobile's Oakleigh Garden Historic District)
- [14] Wikipedia — Lower Dauphin Street Historic District (added to the National Register of Historic Places February 9, 1979; 551 acres; 736 contributing buildings; the LoDa arts, dining, and nightlife district along Dauphin Street in downtown Mobile)
- [15] Wikipedia — De Tonti Square Historic District (on the National Register of Historic Places since Feb. 7, 1972; nine-block, 28-acre district with 66 contributing buildings — Federal, Greek Revival, and Italianate townhouses built 1840-1860)
- [16] Wikipedia — Battleship Memorial Park (the USS Alabama arrived in Mobile Bay on Sept. 14, 1964 and opened as a museum ship on Jan. 9, 1965; also home to the museum submarine USS Drum)
- [17] Wikipedia — Hancock Whitney Stadium (25,450-seat multi-purpose stadium on the University of South Alabama campus in Mobile; host of the Senior Bowl college all-star game since 2021)
- [18] Wikipedia — Mitchell Center (10,041-seat multi-purpose arena, "The Jungle," on the University of South Alabama campus; opened 1998; home of USA men's and women's basketball)
- [19] Mobile Airport Authority — Mobile Aeroplex at Brookley (mixed-use industrial complex combining rail, road, and water access with a general-aviation airport; site of the Airbus U.S. Manufacturing Facility)
- [20] Wikipedia — Coast Guard Aviation Training Center (air base of the U.S. Coast Guard located at Mobile, Alabama, sharing an airfield with Mobile Downtown Airport adjacent to Brookley)
- [21] Mapbox Directions API — driving route geometry for the I-10, I-65, and US-98 corridors, pulled 2026-07-05
Get Your Ad on Mobile Screens
Every screen in the Mobile market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Mobile ScreensMore for Mobile planners
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