DOOH Marketing
DOOH Advertising in New Haven, CT
A live 30-mile plan around downtown New Haven carries 3,542 active digital screens delivering 654.2 million monthly impressions — inside the Hartford-New Haven Nielsen DMA (#32, 1,060,910 TV homes).
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Walk a few blocks through downtown New Haven and count the screens: one at the pizza counter's register, one over the pharmacy line, one bolted to the pump at the corner Shell station. That's digital out-of-home (DOOH) — real screens, in the real places people already go, running a message nobody can skip, mute, or scroll past.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in New Haven right now.
Why New Haven Matters
New Haven falls inside the Hartford-New Haven Nielsen DMA[2], but it runs on a different economy than its DMA partner 35 miles north. Yale University enrolled 15,490 students as of fall 2024 and sits on a $44.1 billion endowment — the world's second-largest[6][7] — and Yale New Haven Health, the state's largest healthcare system, is headquartered here with more than 28,589 employees[8], anchored by Yale New Haven Hospital, a 1,541-bed teaching hospital that ranks as the second-largest in the country[9]. Add the Knights of Columbus — a Catholic fraternal order with more than 2.2 million members worldwide and a Fortune 1000 insurance arm[11] — whose international headquarters has stood at the 23-story One Columbus Plaza tower since 1969[10], and you get a downtown built around a university and a health system rather than a single dominant industry.
It also happens to be where a slice of American food history started: Frank Pepe opened his coal- fired pizzeria on Wooster Street in 1925[12], his sister-in-law Sally opened her own a block away in 1938[13], and "apizza" has been drawing lines to that same street ever since[14].
All of that sits inside a compact footprint: New Haven counted 134,023 residents at the 2020 census, Connecticut's third-most-populous city, inside a wider New Haven-Milford metro of 576,718 people[3][4]. Getting around looks different from a typical mid-size market, too: only 55.8% of workers drive alone, a comparatively low share, while 13.8% walk to work — a real byproduct of a dense downtown and campus core, with a mean commute of just 21.5 minutes[5]. Short trips and heavy foot traffic both favor screens people pass repeatedly rather than once.
Two dates reshape reach on the calendar: the International Festival of Arts & Ideas, a 15-day run every year since 1996 whose free New Haven Green concerts draw thousands[18], and the New Haven Road Race, a Labor Day 20K that's pulled a field as large as 7,000-plus since its 1978 debut[19] — both concentrated downtown, where bar and casual-dining screen density is highest.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile New Haven plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the New Haven plan[1] — the same corners you drive past on I-95, I-91, and the Wilbur Cross Parkway. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile New Haven plan on 2026-07-05[1], with every screen counted once. The plan carries 3,542 active digital screens delivering 654,221,853 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 567 | 106,579,310 |
| Doctor Offices | 446 | 14,781,442 |
| Convenience Stores | 432 | 37,758,216 |
| Gas Stations | 352 | 12,657,783 |
| Rideshare / Taxi TV | 338 | 989,750 |
| Bars | 242 | 35,320,194 |
| Casual Dining | 185 | 44,093,380 |
| Office Buildings | 158 | 32,112,290 |
| Movie Theaters | 121 | 24,874,041 |
| Urban Panels | 104 | 23,520,035 |
| Gyms | 97 | 11,722,472 |
| Digital Billboards | 94 | 152,542,440 |
| Malls | 79 | 52,802,984 |
| Pharmacies | 77 | 1,782,193 |
| Apartment Buildings | 57 | 11,362,673 |
| QSR | 44 | 9,313,402 |
| Rideshare / Taxi Toppers | 42 | 44,684,598 |
| Liquor Stores | 33 | 1,364,554 |
| Recreational | 22 | 14,606,277 |
| Sports Venues | 17 | 17,924,326 |
| Other venue types | 35 | 3,429,493 |
| Total | 3,542 | 654,221,853 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown New Haven within the 1,060,910-home Hartford-New Haven DMA.
New Haven Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live New Haven plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a real block of 9:16 portrait for gas-pump and lobby screens, plus a run of wide spectacular and banner-strip units.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,527 |
| 1080×1920 | 9:16 | Portrait | 295 |
| 1280×720 | 16:9 | Landscape | 134 |
| 1400×400 | 7:2 | Landscape (spectacular) | 124 |
| 1280×960 | 4:3 | Landscape | 108 |
| 728×90 | 8:1 | Landscape (banner strip) | 49 |
3,035 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
2,926 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,503 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 3,237 of the 3,542 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in New Haven?
You don't need a rate card or a six-figure budget to run out-of-home in New Haven. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a downtown digital billboard, a gas-pump screen, a bar TV, or a grocery-aisle display. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on New Haven screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on New Haven screens?
Live on New Haven screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 3,542 screens, zoomed in on the New Haven landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the Green, Yale's campus, Wooster Street, the Yale Bowl, the Knights of Columbus tower, and out to Tweed airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[22], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and doctor's offices a driver actually passes end to end.
Here are three of Greater New Haven's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-95 Coastal Spine (Milford, CT → Branford, CT, 16.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile New Haven plan [1] against Mapbox driving geometry [22], counting each screen within the listed buffer of the route.
Screen Formats Active in New Haven
Real photos of the screen formats running in the New Haven plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Wooster Square[14]
New Haven's Little Italy: a 40-acre historic district of 19th-century Federal and Italianate rowhouses centered on the park where 72 cherry trees, planted in 1973, now draw 10,000-plus visitors to the spring Cherry Blossom Festival. It's also apizza row — Frank Pepe's and Sally's both anchor Wooster Street, pulling steady foot and drive-by traffic day and night.
East Rock[15]
The neighborhood Yale grad students, researchers, and young professionals actually live in — Queen Anne and Victorian streets climbing toward the East Rock ridge itself, a short walk or drive from campus.
Westville[16]
New Haven's western edge, wrapped around Edgewood Park and the Yale Bowl, Yale Field, and Yale Golf Course athletic complex. The Whalley Avenue strip is a designated Connecticut Main Street, nicknamed "Brunchville" for its cafes and galleries.
Dixwell[17]
A historically Black neighborhood just northwest of downtown, built around Dixwell Avenue, with deep civic and religious roots and a growing Yale footprint of residential colleges and athletic facilities pressing in from the east.
Suggested Campaigns for This Market
Yale + healthcare workforce reach
Office-building, doctor-office, and grocery screens across downtown and East Rock, reaching the daily Yale and Yale New Haven Health foot traffic that moves through the same corridors every weekday.
Build this plan →
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the AM and PM commute — the single largest venue category in this plan, spread across New Haven's neighborhood corridors and out toward Milford and Branford.
Build this plan →
Downtown event surround
Bar, casual-dining, and movie-theater screens geofenced around the New Haven Green and Wooster Square during the Arts & Ideas festival and the Cherry Blossom Festival, when both pull thousands downtown at once.
Build this plan →
Sports & Entertainment Footprints
Yale Bowl[20]
Opened in 1914 with 70,896 seats, now seating 61,446 — home of Yale Bulldogs football, about 1.5 miles west of Yale's main campus near the West Haven line.
Westville Music Bowl[21]
Built in 1991 as the Cullman-Heyman Tennis Center — a roughly 15,000-capacity venue, the third-largest tennis stadium in the country — and reborn as a concert venue in 2021.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in New Haven. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About New Haven DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle displays, gas-pump screens, gyms, bars, movie-theater lobbies, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in New Haven?
New Haven DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in New Haven?
The live 30-mile New Haven plan carries 3,542 active digital screens across venue types including grocery, doctor's offices, convenience stores, gas stations, bars, casual dining, office buildings, and roadside digital billboards.
How many people can a New Haven DOOH campaign reach?
The current New Haven plan delivers roughly 654.2 million monthly impressions across the metro, which sits in Nielsen DMA #32 (Hartford-New Haven) with 1,060,910 TV homes.
How fast can a New Haven DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Connecticut Markets
Plan a New Haven Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code zp46A91YlXg), 30-mile radius around downtown New Haven (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Hartford-New Haven, CT #32, 1,060,910 TV homes)
- [3] Wikipedia — New Haven, Connecticut (2020 U.S. Census population 134,023, third-most-populous city in Connecticut; founded 1638 by English Puritans as one of the first planned cities in the U.S., built on the "Nine Square Plan" around New Haven Green; nicknamed "The Elm City" for the nation's first public tree-planting program)
- [4] Wikipedia — Greater New Haven (New Haven-Milford, CT metropolitan statistical area population of 576,718, U.S. Census Bureau 2024 estimate)
- [5] Data USA — New Haven, CT (2024 commute data: drove alone 55.8%, worked at home 13.9%, walked 13.8%, mean commute time 21.5 minutes)
- [6] Wikipedia — Yale University (15,490 total students as of fall 2024: 6,740 undergraduates, 8,750 postgraduates; founded 1701; located in New Haven, Connecticut)
- [7] Wikipedia — Yale University endowment ($44.1 billion as of June 30, 2025; the world's second-largest university endowment)
- [8] Wikipedia — Yale New Haven Health System (more than 28,589 employees as of 2024; headquartered in New Haven, Connecticut; described as Connecticut's largest healthcare system, operating more than 360 locations across Connecticut, southeastern New York, and Rhode Island)
- [9] Wikipedia — Yale New Haven Hospital (1,541-bed teaching hospital, the second-largest hospital in the United States; primary teaching hospital for Yale School of Medicine and Yale School of Nursing since 1913)
- [10] Wikipedia — Knights of Columbus Building, New Haven, Connecticut (One Columbus Plaza, New Haven, CT; 23-story, 320-foot tower built 1969; serves as the international headquarters of the Knights of Columbus and home of its Supreme Council)
- [11] Wikipedia — Knights of Columbus (founded March 29, 1882; more than 2.2 million members worldwide as of 2025; its insurance operation is a Fortune 1000 company by annual revenue)
- [12] Wikipedia — Frank Pepe Pizzeria Napoletana (founded June 16, 1925 at 157/163 Wooster Street, New Haven by Frank Pepe; originator of New Haven-style thin-crust apizza baked in a coal-fired brick oven; named to the James Beard Foundation's "America's Classics" list in 1999)
- [13] Wikipedia — Sally's Apizza (established April 1938 in the Wooster Square neighborhood of New Haven by Filomena "Sally" Consiglio, sister of Frank Pepe; serves New Haven-style coal-fired apizza)
- [14] Wikipedia — Wooster Square (New Haven neighborhood also known as Little Italy; 40-acre National Register historic district listed 1971; 72 Yoshino cherry trees planted 1973 by the New Haven Historic Commission; annual Cherry Blossom Festival now draws over 10,000 visitors)
- [15] Wikipedia — East Rock, New Haven (neighborhood named for the East Rock trap-rock ridge; historically and currently home to Yale faculty, graduate students, and researchers; known for Queen Anne and Victorian architecture)
- [16] Wikipedia — Westville, New Haven (westernmost New Haven neighborhood bordered by the West River, Edgewood Park, and the Yale Bowl, Yale Field, and Yale Golf Course athletic complexes; Whalley Avenue commercial strip is a designated Connecticut Main Street)
- [17] Wikipedia — Dixwell, New Haven (neighborhood named for Dixwell Avenue, adjacent to downtown; historic African American institutions including Dixwell Avenue Congregational United Church of Christ; Yale University has expanded into the neighborhood with residential colleges and the Payne Whitney Gymnasium)
- [18] Wikipedia — International Festival of Arts & Ideas (founded 1996 in New Haven; a 15-day annual festival whose free headliner concerts on the New Haven Green attract thousands of spectators)
- [19] Wikipedia — New Haven Road Race (20-kilometer race held annually since 1978 on Labor Day weekend; drew nearly 1,200 runners its first year and a record of over 7,000 in 2013)
- [20] Wikipedia — Yale Bowl (opened November 21, 1914 with 70,896 seats, reduced to a current capacity of 61,446; located roughly 1.5 miles west of Yale's main campus, near the West Haven border; home of the Yale Bulldogs football team)
- [21] Wikipedia — Cullman–Heyman Tennis Center (built 1991 on Yale's campus for the Volvo Tennis Championships; holds approximately 15,000 spectators, the third-largest tennis venue in the United States; converted to host concerts as the Westville Music Bowl starting in 2021)
- [22] Mapbox Directions API — driving route geometry for the I-95, I-91, and Merritt/Wilbur Cross Parkway (CT-15) corridors, pulled 2026-07-05
Get Your Ad on New Haven Screens
Every screen in the New Haven market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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