DOOH Marketing
DOOH Advertising in Palm Bay, FL
Nielsen DMA #15 (Orlando-Daytona Beach-Melbourne) · 1,902,420 TV homes. A live 30-mile plan around downtown Palm Bay — the Space Coast's largest city — carries 1,386 active digital screens delivering 272 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
A screen at a doctor's-office check-in desk. A screen at the gas pump on Babcock Street. A bulletin on I-95 that every commuter between Palm Bay and Melbourne drives past twice a day. That's digital out-of-home (DOOH) — the one advertising format nobody can skip, mute, or scroll past, because it's already part of the place they're standing in.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Palm Bay right now.
Why Palm Bay Matters
Palm Bay is the largest city on Florida's Space Coast, a Brevard County region built around Kennedy Space Center and Cape Canaveral Space Force Station — every orbital launch carrying a NASA or commercial astronaut off American soil has left from one of those two pads, and the region's area code, 321, was chosen for the launch countdown[10]. Palm Bay itself started as Port Malabar, a 1959 planned community that grew into an incorporated city of 119,760 residents by the 2020 census, anchoring a metro of more than 606,000[3].
The workforce here skews aerospace and defense: L3Harris, an S&P 500 company with roughly 47,000 employees, is headquartered up the road in Melbourne[6], and Northrop Grumman runs a 17-building, 109-acre engineering campus next to the airport building the Navy's E-2D Advanced Hawkeye[7]. Health First, the Brevard-area hospital network, is the county's leading non-governmental employer at more than 9,500 associates[8] — which is exactly why doctor's offices are the single largest venue category in this plan.
It's also a driving market through and through: 74.5% of workers commute alone by car, with a 27.8-minute average trip[5] — long enough that a gas-station or convenience-store screen on the daily Babcock Street or I-95 commute earns repeated, not one-time, reach.
Florida Institute of Technology, right in Melbourne, enrolled nearly 9,900 students in fall 2024[9] and feeds the same engineering pipeline the aerospace employers hire from. On the calendar, Palm Bay throws its own signature event on Turkey Creek every December — decorated boats stage at Palm Bay Marina for the neighborhood's Christmas Boat Parade[13] — while Melbourne's 40-year-old Art Festival fills Wickham Park with 220-plus artists each spring[14], both windows where bar, casual-dining, and roadside screens see a real spike.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Palm Bay plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Palm Bay plan[1] — the same corners you drive past on I-95, Babcock Street, and US-1. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Palm Bay plan on 2026-07-05[1], with every screen counted once. The plan carries 1,386 active digital screens delivering 271,623,943 monthly impressions across the Space Coast.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Digital Billboards | 40 | 55,759,114 |
| Bars | 121 | 42,727,947 |
| Grocery | 82 | 41,057,296 |
| Casual Dining | 81 | 31,380,063 |
| Gyms | 39 | 18,080,790 |
| Movie Theaters | 96 | 13,951,287 |
| Convenience Stores | 99 | 10,011,927 |
| Doctor Offices | 316 | 9,261,348 |
| Gas Stations | 242 | 8,835,799 |
| Pharmacies | 35 | 7,830,286 |
| Office Buildings | 72 | 6,934,965 |
| Malls | 21 | 6,461,529 |
| Urban Panels | 10 | 5,783,976 |
| Apartment Buildings | 54 | 5,582,020 |
| Rideshare / Taxi TV | 39 | 43,272 |
| Other venue types | 39 | 7,922,324 |
| Total | 1,386 | 271,623,943 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Palm Bay within the 1,902,420-home Orlando-Daytona Beach-Melbourne DMA.
Palm Bay Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Palm Bay plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,020 |
| 1080×1920 | 9:16 | Portrait | 95 |
| 1280×720 | 16:9 | Landscape | 72 |
| 720×1280 | 9:16 | Portrait | 43 |
| 1400×400 | 7:2 | Landscape (spectacular) | 36 |
| 300×250 | 6:5 | Landscape | 7 |
1,226 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,149 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
807 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,273 of the 1,386 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Palm Bay?
There's no rate card and no six-figure minimum to run out-of-home in Palm Bay. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a doctor's-office display, a gas-pump screen, a bar TV, or a roadside bulletin. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, anytime.
Start at $50/day
Enough to put a real message on Palm Bay screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Palm Bay screens?
Live on Palm Bay screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,386 screens, zoomed in on the Space Coast landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Turkey Creek, downtown Melbourne, the Eau Gallie Arts District, the Brevard Zoo, Viera's youth-sports complex, and the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[16], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, doctor's offices, and grocery stops a driver actually passes end to end.
Here are three of the Space Coast's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-95 Space Coast Spine (Malabar, FL → Rockledge, FL, 29.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Palm Bay plan [1] against Mapbox driving geometry [16], counting each screen within the listed buffer of the route.
Screen Formats Active in Palm Bay
Real photos of the screen formats running in the Palm Bay plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Port Malabar[3]
The 1959 General Development Corporation project that became Palm Bay itself — still the city's largest residential grid, threaded by the two arterials, Babcock Street and Palm Bay Road, that carry most of its daily commute traffic.
Downtown Melbourne[4]
Historic four-block core with roughly two dozen restaurants and bars packed into a walkable grid — the Space Coast's densest concentration of evening foot traffic outside a festival weekend.
Eau Gallie Arts District[11]
An independent riverfront town until it merged into Melbourne in 1969, now a Florida Main Street-accredited gallery and mural district anchored by the Foosaner Art Museum.
Turkey Creek corridor[15]
The wooded waterway threading Palm Bay's Port Malabar side, home to the city's Turkey Creek Sanctuary — a boardwalk nature preserve on Port Malabar Boulevard NE that anchors this residential trade area.
Suggested Campaigns for This Market
Aerospace & tech workforce reach
Office-building and gas-station screens across Melbourne's north-side corridor, where L3Harris and Northrop Grumman put thousands of engineers on the same commute route every weekday.
Build this plan →
Healthcare & point-of-care
Doctor-office screens — the single largest venue category in this plan at 316 placements — geofenced to Health First's Space Coast hospital and physician network.
Build this plan →
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across Port Malabar and Babcock Street, the two arterials that carry Palm Bay's daily AM and PM commute.
Build this plan →
Sports & Entertainment Footprints
USSSA Space Coast Complex[12]
8,100-seat stadium in Viera that served as spring-training home to the Marlins, Expos, and Nationals through 2016 — now a 13-diamond youth and amateur sports complex.
Kennedy Space Center & Cape Canaveral[10]
Every orbital launch carrying a NASA or commercial astronaut from American soil since Project Mercury has left from one of these two Brevard County pads — the reason the region carries the 321 area code, for the launch countdown.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Palm Bay. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
Frequently Asked Questions About Palm Bay DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, doctor's-office waiting rooms, grocery aisles, bars, gyms, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Palm Bay?
Palm Bay DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Palm Bay?
The live 30-mile Palm Bay plan carries 1,386 active digital screens across venue types including doctor's offices, gas stations, convenience stores, movie theaters, bars, grocery, and roadside digital billboards.
How many people can a Palm Bay DOOH campaign reach?
The current Palm Bay plan delivers roughly 272 million monthly impressions across the Space Coast, which sits in Nielsen DMA #15 (Orlando-Daytona Beach-Melbourne) with 1,902,420 TV homes.
How fast can a Palm Bay DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Florida Markets
Plan a Palm Bay Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code KgiPb7LJeGs), 30-mile radius around downtown Palm Bay (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Orlando-Daytona Beach-Melbourne #15, 1,902,420 TV homes)
- [3] Wikipedia — Palm Bay, Florida (2020 U.S. Census population 119,760; Palm Bay-Melbourne-Titusville MSA population 606,612; Port Malabar founding by General Development Corporation, 1959; incorporated January 16, 1960)
- [4] Wikipedia — Melbourne, Florida ("Melbourne is part of the Orlando television market"; 1969 Eau Gallie merger; Historic Downtown Melbourne; Brevard Zoo)
- [5] Data USA — Palm Bay, FL (U.S. Census ACS commute data: 74.5% drive alone, 27.8-minute mean commute, 11% carpool, 11% work from home)
- [6] Wikipedia — L3Harris (headquartered in Melbourne, Florida; S&P 500 index component; approximately 47,000 employees as of 2025)
- [7] Northrop Grumman — "Northrop Grumman in Melbourne, Florida" (17 buildings on a 109-acre campus adjacent to Orlando-Melbourne International Airport; C2ISR and E-2D Advanced Hawkeye programs)
- [8] Health First — "Health First's Economic Impact in Brevard County Approaches $900 Million in Recent Report" (the leading non-governmental employer in Brevard County, more than 9,500 associates)
- [9] Wikipedia — Florida Institute of Technology (Melbourne, Florida; fall 2024 enrollment 9,863 total students, 4,727 at the main campus)
- [10] Wikipedia — Space Coast (region around Kennedy Space Center and Cape Canaveral Space Force Station spanning Titusville, Cocoa Beach, Melbourne, and Palm Bay; area code 321 chosen for "3, 2, 1" liftoff; all orbital launches from American soil carrying NASA and commercial astronauts as of 2025 have departed from KSC or Cape Canaveral)
- [11] Wikipedia — Eau Gallie Historic District (Melbourne, Florida arts district; Florida Main Street America designation; Foosaner Art Museum, Rossetter Park)
- [12] Wikipedia — USSSA Space Coast Complex (Viera, FL; 8,100-seat stadium; former spring-training home of the Florida Marlins, Montreal Expos, and Washington Nationals 1994-2016; now a youth-sports complex)
- [13] The Space Coast Rocket — "22nd Annual Turkey Creek Christmas Boat Parade" (Palm Bay Marina, Palm Bay, FL, December 2024)
- [14] WeArt Online — "Celebrate 40 Years at Melbourne Art Festival 2025" (founded 1985; 220+ artists; Wickham Park, Melbourne, FL)
- [15] City of Palm Bay, FL — Turkey Creek Sanctuary facility page (address 1518 Port Malabar Blvd NE, Palm Bay, FL 32905)
- [16] Mapbox Directions API — driving route geometry for the I-95, US-1, and Babcock Street corridors, pulled 2026-07-05
Get Your Ad on Palm Bay Screens
Every screen in the Palm Bay market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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