DOOH Marketing
DOOH Advertising in Staten Island, NY
Part of Nielsen DMA #1 (New York) · 7,494,510 TV homes. A live 12-mile plan across Staten Island reaches 8,563 active digital screens delivering 3.6 billion monthly impressions.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Most of Staten Island gets to work, the ferry, or the ballgame by car — which means the screens that matter here aren't subway platforms, they're gas pumps, grocery aisles, and the doctor's office waiting room. Digital out-of-home (DOOH) turns that everyday real-world inventory into a media channel you can actually plan: live availability, a real map of every screen, and reporting on what it delivered.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage for you — either way, you get the same live inventory, the same flat pricing, and built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one borough — here's exactly what's bookable on Staten Island right now.
Why Staten Island Matters
Locals have called it "the forgotten borough" for decades[3], but Staten Island is still folded into the #1-ranked Nielsen DMA in the country — the same New York market that covers Manhattan, Brooklyn, Queens, and the Bronx[2]. It's the smallest of the five by population, at 495,747 residents on 58.5 square miles[3], inside a five-borough New York City total of 8,804,190[4]. What sets it apart shows up the moment you look at how people get around: 51.6% of Richmond County workers drive alone to work, versus just 23.3% on public transit, and the average commute runs 43.1 minutes[5] — this is the one New York City borough built around a windshield, not a turnstile, and the venue mix on this page reflects that.
Two institutions anchor the daytime workforce. Staten Island University Hospital runs a 668-bed, two-campus operation with more than 6,600 staff, including over 1,000 physicians and dentists[6] — one of the largest single employers on the island any given day. A few miles away, the College of Staten Island, one of eleven CUNY four-year senior colleges, enrolled 10,597 students as of Spring 2025[7], drawing a steady flow of students and staff to its Willowbrook campus near the island's center.
The Verrazzano-Narrows Bridge (4,260-foot main span, opened 1964) is still the only fixed link to Brooklyn[8], and the free Staten Island Ferry carried 16.7 million riders in 2025 on its 25-minute crossing to Manhattan[9] — both funnel commuters and visitors past screens on the North Shore every single day. Once a year, Historic Richmond Town's Richmond County Fair adds more than 15,000 visitors to that Labor Day weekend foot traffic, a tradition running since 1980[10].
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Staten Island plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Staten Island plan[1] — the same corners you pass on the Staten Island Expressway, Hylan Boulevard, and Richmond Avenue. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Staten Island plan on 2026-07-05[1], with every screen counted once. The plan carries 8,563 active digital screens delivering 3,605,434,611 monthly impressions across the island.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 1,558 | 6,767,354 |
| Urban Panels | 1,145 | 439,841,715 |
| Convenience Stores | 900 | 76,785,851 |
| Doctor Offices | 863 | 41,417,295 |
| Grocery | 726 | 242,628,451 |
| Casual Dining | 460 | 407,805,074 |
| Bars | 457 | 210,747,573 |
| Apartment Buildings | 392 | 82,892,665 |
| Rideshare / Taxi Toppers | 298 | 356,058,948 |
| Office Buildings | 223 | 353,388,053 |
| Subway | 191 | 87,605,285 |
| Movie Theaters | 190 | 46,046,466 |
| Gyms | 168 | 40,866,716 |
| Malls | 165 | 612,787,304 |
| Pharmacies | 160 | 29,770,669 |
| Gas Stations | 121 | 11,909,323 |
| Airports | 111 | 257,773,824 |
| Train Stations | 110 | 43,634,596 |
| Digital Billboards | 74 | 159,563,462 |
| Liquor Stores | 61 | 4,347,961 |
| QSR | 41 | 4,017,200 |
| Banks | 36 | 13,550,861 |
| Other venue types | 113 | 75,227,965 |
| Total | 8,563 | 3,605,434,611 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius across Staten Island within the 7,494,510-home New York DMA.
How Much Does DOOH Cost in Staten Island?
You don't need a citywide budget to show up across the island. Staten Island campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions) — whether your message runs on a gas-station pump-top, a grocery-aisle display, a rideshare screen, or a doctor's-office waiting room, the rate doesn't change. You're never paying a premium for "better" inventory; a bigger budget simply earns more impressions across the island. Scale up or down anytime.
Start at $50/day
Enough to put a real message on Staten Island screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Staten Island screens?
Live on Staten Island screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 8,563 screens, zoomed in on the Staten Island landmarks you actually pass. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the blocks around the St. George Ferry Terminal, the Verrazzano-Narrows Bridge, Snug Harbor, SIUH Community Park, the St. George Theatre, and Historic Richmond Town.
Couldn't load the per-store maps. Try refreshing.
Staten Island Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Staten Island plan[1], counted as unique screens (each screen once). You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 6,142 |
| 1080×1920 | 9:16 | Portrait | 1,511 |
| 1400×400 | 7:2 | Landscape | 351 |
| 728×90 | 364:45 | Landscape | 97 |
| 1280×960 | 4:3 | Landscape | 72 |
| 720×1280 | 9:16 | Portrait | 71 |
8,074 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
6,857 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
3,335 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 8,244 of 8,563 screens in the plan (8,468 carry a dimension). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen the same distance from the center of the island as equally valuable. Staten Island traffic doesn't work that way — three roads carry almost everyone who drives here, and Goldfish can trace any of them with the Mapbox routing engine[17] and geofence every bookable screen within reach of that exact path.
Here are three of the island's defining corridors. Pick one to see the screens hugging it and the venue mix along the whole stretch — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of Staten Island Expressway (I-278) (Goethals Bridge, Staten Island, NY → Fort Wadsworth, Staten Island, NY, 7.5 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Staten Island plan [1] against Mapbox driving geometry [17], counting each screen within the listed buffer of the route.
Screen Formats Active in Staten Island
Real photos of the screen formats running in the Staten Island plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
St. George[14]
The civic and transportation heart of the island since New York City's 1898 consolidation — Staten Island Borough Hall, the Richmond County Courthouse, and the St. George Ferry Terminal (opened 1886) all sit within a few blocks of each other. Transit, office, and casual-dining screens cluster here at the top of every commuter's day.
Snug Harbor / North Shore[11]
An 83-acre former sailors' retirement campus turned National Historic Landmark cultural center, anchoring the North Shore alongside the botanical garden it shares grounds with — a steady draw for families and school groups north of the Staten Island Expressway.
Great Kills[16]
A South Shore harbor neighborhood built around Great Kills Harbor's six marinas and the beach, trails, and ballfields of Great Kills Park — suburban, boat-and-backyard living reached almost entirely by car via Hylan Boulevard and Richmond Avenue.
Tottenville[15]
The southernmost neighborhood in New York City and New York State, sitting at Ward's Point on the Arthur Kill across from Perth Amboy, New Jersey — the end of the line for Hylan Boulevard and the Staten Island Railway alike.
Suggested Campaigns for This Market
Ferry-commuter & drive-to-store reach
Doctor-office, convenience-store, and grocery screens across St. George and the North Shore trade area, timed to the ferry-commute window before and after the free 25-minute crossing to Manhattan.
Build this plan →
Healthcare & point-of-care targeting
Office-lobby and doctor-office screens geofenced to Staten Island University Hospital's two campuses — one of the borough's largest single employers on any given day.
Build this plan →
Ballpark & commuter-corridor surround
Bar, casual-dining, and urban-panel screens around SIUH Community Park game nights and along the Staten Island Expressway and Hylan Boulevard, where a car-dependent audience spends real drive time every day.
Build this plan →
Sports & Entertainment Footprints
SIUH Community Park[12]
The 7,171-seat ballpark on Richmond Terrace, home of the Staten Island FerryHawks since 2022 — the largest stadium in the Atlantic League by capacity, and previously home to the Staten Island Yankees for two decades.
St. George Theatre[13]
A 1,903-seat 1929 movie palace at 35 Hyatt Street, restored and still running concerts and stage shows in its original Spanish and Italian Baroque interior.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book on Staten Island. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
Frequently Asked Questions About Staten Island DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-store checkouts, gym screens, doctor-office waiting rooms, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out on the island.
How much does DOOH advertising cost in Staten Island?
Staten Island DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the borough rather than access to different inventory.
What types of screens can I book in Staten Island?
The live 12-mile Staten Island plan carries 8,563 active digital screens across venue types including rideshare and taxi TV, urban panels, convenience stores, doctor offices, grocery, and casual dining.
How many people can a Staten Island DOOH campaign reach?
The current Staten Island plan delivers roughly 3.6 billion monthly impressions, and the borough sits inside Nielsen DMA #1 (New York) with 7,494,510 TV homes — the single largest television market in the United States.
Is Staten Island its own Nielsen market?
No. Staten Island is the least populous of New York City's five boroughs, and it doesn't have its own Nielsen DMA — Richmond County is part of the single New York market (DMA #1) alongside Manhattan, Brooklyn, Queens, and the Bronx.
Nearby New York Markets
Plan a Staten Island Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code Cq4memkAetU), 12-mile radius around Staten Island, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (New York #1, 7,494,510 TV homes, 5.972% of U.S. TV households)
- [3] Wikipedia — Staten Island (2020 U.S. Census population 495,747; 58.5 sq mi land area; "the forgotten borough")
- [4] Wikipedia — New York City (2020 U.S. Census citywide population, five boroughs)
- [5] Data USA — Richmond County (Staten Island), NY (U.S. Census ACS commute data, 2024: drove alone 51.6%, public transit 23.3%, worked at home 10.7%, mean commute 43.1 minutes)
- [6] Staten Island University Hospital / Northwell Health — About Us (668-bed, two-campus facility; more than 6,600 staff including over 1,000 physicians and dentists)
- [7] Wikipedia — College of Staten Island (one of 11 four-year senior colleges within CUNY; 10,597 total students, Spring 2025)
- [8] Wikipedia — Verrazzano–Narrows Bridge (4,260-ft main span; opened November 21, 1964; suspension bridge connecting Staten Island and Brooklyn; carries Interstate 278)
- [9] Wikipedia — Staten Island Ferry (16,692,900 riders in 2025; free since July 1997; 5.2-mile, roughly 25-minute crossing between the St. George and Whitehall terminals)
- [10] Historic Richmond Town — Richmond County Fair (hosted since 1980; more than 15,000 visitors each Labor Day weekend on the 25-acre historic campus)
- [11] Wikipedia — Snug Harbor Cultural Center (Sailors' Snug Harbor; National Historic Landmark district since December 1976; 83-acre campus with more than two dozen buildings on the North Shore of Staten Island)
- [12] Wikipedia — SIUH Community Park (7,171-seat ballpark at 75 Richmond Terrace; home of the Staten Island FerryHawks since 2022; renamed from Richmond County Bank Ballpark under a 2022 naming-rights deal with Staten Island University Hospital)
- [13] Wikipedia — St. George Theatre (1,903-seat performing-arts venue at 35 Hyatt Street, St. George; opened December 4, 1929)
- [14] Wikipedia — St. George, Staten Island (administrative center of the borough and Richmond County; Staten Island Borough Hall, Richmond County Courthouse; St. George Terminal opened 1886)
- [15] Wikipedia — Tottenville, Staten Island (southernmost neighborhood in New York City and New York State; Ward's Point at the mouth of the Arthur Kill)
- [16] Wikipedia — Great Kills, Staten Island (South Shore neighborhood; Great Kills Harbor with six marinas; Great Kills Park, part of Gateway National Recreation Area)
- [17] Mapbox Directions API — driving route geometry for the Staten Island Expressway (I-278), West Shore Expressway (NY-440), and Hylan Boulevard corridors, pulled 2026-07-05
Get Your Ad on Staten Island Screens
Every screen in the Staten Island market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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