DOOH Marketing
DOOH Advertising in Wilkes-Barre, PA
Nielsen DMA #59 (Wilkes Barre-Scranton-Hazleton) · 589,190 TV homes · city population 44,423. A live 30-mile plan around downtown Wilkes-Barre reaches 1,645 active digital screens delivering 180.5M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Picture an ordinary Tuesday in the Wyoming Valley: a coffee run past the gas pumps, a lap through the grocery aisles, the drive down I-81 toward whatever's playing at the arena tonight. Digital out-of-home (DOOH) puts your ad on the screens built into every one of those stops — nobody skips it, mutes it, or blocks it, because it's part of the errand, not an interruption to it.
Goldfish Ads runs the whole thing end to end: real inventory across 100+ US markets and 35+ venue types, activated programmatically and measured against what it actually delivered, without the multi-week timeline of a traditional out-of-home buy. Prefer to run the platform yourself? It's built for that. Would rather hand a brief to a team and get a finished plan back? We do that too, at the same speed.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one valley — here's exactly what's bookable across Wilkes-Barre right now.
Why Wilkes-Barre Matters
The daytime economy here runs on healthcare and higher education. Geisinger Wyoming Valley Medical Center, based in Wilkes-Barre at its East Mountain Boulevard campus, is Luzerne County's #3 employer, and Amazon.com Services ranks #1 in the county overall, per the state's own Top 50 employer rankings[3]. Add two downtown colleges — Wilkes University, the county's #15 employer, and King's College a few blocks away on the river — and you get steady daytime traffic through office lobbies, doctor's offices, and campus-adjacent gyms and grocery stores that a suburbs-only plan would never reach.
Drivers here are creatures of habit: 69% commute alone by car with a mean trip of just 20.7 minutes[9] — short enough that the same commuters pass the same gas-station and convenience-store screens on repeat, week after week.
Two civic traditions reshape the calendar every year: the Cherry Blossom Festival, a two-day spring gathering in Kirby Park with dozens of vendors, live music, and a 5-mile run[7], and the Old-Fashioned Fourth of July Celebration — also at Kirby Park — which marked its 70th consecutive year in 2025[8]. Both concentrate screen-worthy crowds along the river, right where bar and casual-dining density peaks.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Wilkes-Barre plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Wilkes-Barre plan[1] — the same corners you pass on I-81, Public Square, and the Cross Valley Expressway. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Wilkes-Barre plan on 2026-07-02[1], with every screen counted once. The plan carries 1,645 active digital screens delivering 180,535,589 monthly impressions across the NEPA market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Bars | 376 | 50,069,564 |
| Grocery | 242 | 34,700,727 |
| Casual Dining | 150 | 26,398,968 |
| Movie Theaters | 133 | 5,855,736 |
| Office Buildings | 111 | 5,975,179 |
| Convenience Stores | 107 | 3,996,172 |
| Gas Stations | 99 | 2,382,726 |
| Doctor Offices | 97 | 2,135,467 |
| Rideshare / Taxi TV | 87 | 156,688 |
| Digital Billboards | 65 | 30,503,869 |
| Liquor Stores | 51 | 2,114,166 |
| QSR | 26 | 3,502,957 |
| Pharmacies | 20 | 750,085 |
| Gyms | 19 | 3,081,698 |
| Sports Venues | 12 | 2,666,872 |
| Malls | 12 | 2,051,613 |
| Recreational Venues | 10 | 1,229,414 |
| Urban Panels | 9 | 1,953,327 |
| Other venue types | 19 | 1,010,361 |
| Total | 1,645 | 180,535,589 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Wilkes-Barre within the 589,190-home DMA.
Wilkes-Barre Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Wilkes-Barre plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market leans heavily 16:9 landscape, with a smaller block of 9:16 portrait and a handful of wide-format banners and spectaculars.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,381 |
| 1080×1920 | 9:16 | Portrait | 61 |
| 728×90 | 8.1:1 | Landscape (banner) | 36 |
| 1280×960 | 4:3 | Landscape | 25 |
| 1400×400 | 7:2 | Landscape (spectacular) | 22 |
| 840×400 | 21:10 | Landscape (spectacular) | 21 |
1,471 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,375 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
520 screens
Support audio, concentrated in bar and gas-station venues.
Listed formats cover 1,546 of the 1,645 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Wilkes-Barre?
There's no rate card and no six-figure minimum to run out-of-home in Wilkes-Barre. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a bar TV, or a movie-theater lobby screen. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Wilkes-Barre screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Wilkes-Barre screens?
Live on Wilkes-Barre screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,645 screens, zoomed in on the landmarks locals actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the corners around Mohegan Sun Arena, Public Square, Kirby Park, the two downtown colleges, and out to Wyoming Valley Mall.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A circle on a map doesn't match how this valley actually moves — Wilkes-Barre, Kingston, and Plymouth sit strung along the Susquehanna and a handful of real roads, not spread evenly across a radius. Hand Goldfish a route — the commute down I-81, the run out PA-309 to Dallas, the river road through the West Side — and we trace it with the Mapbox routing engine[12], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, bars, and doctor's-office screens a driver actually passes end to end.
Here are three of the valley's real arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-81 South Corridor (Pittston, PA → Hazleton, PA, 37.9 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Wilkes-Barre plan [1] against Mapbox driving geometry [12], counting each screen within the listed buffer of the route.
Screen Formats Active in Wilkes-Barre
Real photos of the screen formats running in the Wilkes-Barre plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Central City / Downtown[2]
The original 16 blocks laid out by the city's Connecticut settlers between the Susquehanna River and Wilkes-Barre Boulevard — home to most of the city's high-rises, Public Square, and both downtown colleges, functioning as a hub for all of Luzerne County.
North End[2]
An urban-to-suburban stretch northeast of downtown renowned for its architecture — a residential base that feeds steady daytime traffic into the city core.
Mayflower[2]
A hillside district south of downtown once lined with the mansions of the city's wealthiest residents — locals still point to its high streets for the best skyline view of downtown.
South Wilkes-Barre[2]
Southwest of downtown and once home to the Planters Peanuts and Bell Telephone headquarters buildings, today anchored by St. Nicholas Roman Catholic Church.
Suggested Campaigns for This Market
Grocery & retail drive-to-store
Grocery and convenience-store screens across the AM and evening commute, geofenced to the Wegmans on Highland Park Blvd and the Wyoming Valley Mall trade area.
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Automotive & tire-service radius targeting
Gas-station, office-lobby, and roadside billboard screens geofenced around Kost Tire & Auto Service locations across the Wilkes-Barre trade area — catch drivers before the next oil change or tire swap.
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Healthcare & higher-ed reach
Doctor-office, office-building, and gym screens around Geisinger Wyoming Valley Medical Center and the Wilkes University / King's College campuses downtown.
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Sports & Entertainment Footprints
Mohegan Arena at Casey Plaza[5]
8,300-seat arena (10,000 for concerts) in Wilkes-Barre Township, opened in 1999 — home of the Wilkes-Barre/Scranton Penguins (AHL).
F.M. Kirby Center for the Performing Arts[6]
1,832-seat historic downtown theater on Public Square, originally opened in 1938 and restored as a performing-arts venue in 1986.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Wilkes-Barre. Different brands and markets — same platform, same playbook.
+27%
Cross-Channel Performance Lift
Halo Effect
Read case study →
+8%
Sales Lift
Seasonality — Beverage Brand
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2.5x
Stronger Impact for Full Motion
Motion vs. Static Creative
Read case study →
Frequently Asked Questions About Wilkes-Barre DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, bars, grocery aisles, doctor's offices, and movie theaters. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Wilkes-Barre?
Wilkes-Barre DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Wilkes-Barre?
The live 30-mile Wilkes-Barre plan carries 1,645 active digital screens across venue types including bars, grocery, casual dining, movie theaters, office buildings, convenience stores, gas stations, doctor's offices, and roadside digital billboards.
How many people can a Wilkes-Barre DOOH campaign reach?
The current Wilkes-Barre plan delivers roughly 180.5 million monthly impressions across the market, which sits in Nielsen DMA #59 (Wilkes Barre-Scranton-Hazleton) with 589,190 TV homes.
How fast can a Wilkes-Barre DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Pennsylvania Markets
Plan a Wilkes-Barre Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code UEdhmXJ1Hu0), 30-mile radius around downtown Wilkes-Barre, de-duplicated so each screen is counted once, pulled 2026-07-02
- [2] Wikipedia — Wilkes-Barre, Pennsylvania (neighborhoods, landmarks, distances)
- [3] Pennsylvania Dept. of Labor & Industry, Center for Workforce Information & Analysis — Top 50 Employers, Luzerne County (Q4 2023, published May 2024)
- [4] Geisinger — Wyoming Valley Medical Center location page (1000 E Mountain Blvd, Wilkes-Barre)
- [5] Wikipedia — Mohegan Arena at Casey Plaza
- [6] Wikipedia — F. M. Kirby Center
- [7] Times Leader — Wilkes-Barre Cherry Blossom Festival to take place in Kirby Park this weekend
- [8] Fox56 — Thousands gather for Wilkes-Barre's old-fashioned Fourth of July celebration in Kirby Park (2025, 70th year)
- [9] Data USA — Wilkes-Barre, PA (U.S. Census ACS population + commute data)
- [10] ustvdb.com — 2024-25 Nielsen DMA rankings (Wilkes Barre-Scranton-Hazleton, PA market)
- [11] USAFacts (U.S. Census Bureau data) — Scranton, PA metro area population (2024)
- [12] Mapbox Directions API — driving route geometry for the I-81, PA-309, and US-11/Wyoming Avenue corridors, pulled 2026-07-02
Get Your Ad on Wilkes-Barre Screens
Every screen in the Wilkes-Barre market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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