DOOH Marketing
DOOH Advertising in Anchorage, AK
Anchorage doesn't share a media market with anywhere — there's no neighboring DMA to bleed inventory in or out. A live 30-mile plan around downtown already carries 258 active digital screens delivering nearly 120 million monthly impressions, inside Nielsen's Anchorage market (DMA #146, 165,750 TV homes). It's the only screen inventory that reaches the biggest city Alaska has.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
No other DMA borders Anchorage. There's no neighboring metro's billboards or bar screens bleeding into this one, and nothing here reaches anywhere else — every screen you book serves this market and only this market. That makes digital out-of-home (DOOH) a cleaner buy here than almost anywhere else: real screens, in the real places locals already stop — the gas station, the grocery aisle, the bar TV, the movie-theater lobby — with none of your impressions wasted on someone else's city.
Goldfish Ads puts that market in one platform. Search live inventory across 100+ US markets and 35+ venue types, build a plan, and launch in under 24 hours — no rate card, no weeks-long lead time. Run it yourself in the self-serve tools, or hand it to our team and let them plan and manage the campaign end to end. Either way, you get the same live inventory and the same built-in measurement.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Zoom that platform into one market and here's what's live and bookable in Anchorage right now.
Why Anchorage Matters
Anchorage's whole economy runs on being the one gateway in and out. Ted Stevens Anchorage International Airport ranked as the busiest cargo airport in the U.S. and the third-busiest in the world in 2025, according to Airports Council International data[6] — cargo jets refuel here on the great-circle route between Asia and the Lower 48 precisely because of how far out on the map this city sits. The Port of Alaska moves 74% of all waterborne freight and 95% of the refined petroleum entering south-central Alaska[8], and Joint Base Elmendorf-Richardson, the military installation in Anchorage, carries more than 5,500 military and civilian personnel on its own, and provides medical care to more than 35,000 service members, dependents, and retirees statewide[7].
That gateway role pulls in an outsized share of the state itself: Anchorage's 291,247 residents are nearly 40% of everyone who lives in Alaska[3], and the wider metro area including the Matanuska-Susitna Borough runs to roughly 398,807[4]. The commute stays short for a city this spread out — 69.9% drive alone, with a mean trip of just 18.8 minutes[5] — which keeps the same drivers passing the same gas stations and grocery stores day after day.
ConocoPhillips Alaska, the state's largest oil and gas producer, is headquartered downtown[9], and Providence Alaska — the state's largest private employer, with more than 4,000 caregivers statewide[10] — anchors a health-care corridor next to the University of Alaska Anchorage, Alaska's largest institution of higher learning[11], which just posted its biggest enrollment jump in over a decade this past fall[12]. Every winter the calendar adds Fur Rendezvous, Alaska's largest winter festival[13], and weeks later the Iditarod's ceremonial start packs Fourth Avenue three and four people deep[17] — both concentrated on the same downtown blocks.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Anchorage plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Anchorage plan[1] — the same corners you drive past on the Glenn Highway, the Seward Highway, and Minnesota Drive. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Anchorage plan on 2026-07-05[1], with every screen counted once and resold programmatic inventory excluded so nothing is double-counted. The plan carries 258 active digital screens delivering 119,960,656 monthly impressions across the market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 74 | 86,044,177 |
| Bars | 50 | 11,019,814 |
| Gas Stations | 36 | 780,029 |
| Movie Theaters | 29 | 7,033,855 |
| Doctor Offices | 19 | 194,075 |
| Casual Dining | 17 | 8,589,469 |
| Gyms | 9 | 2,514,885 |
| Rideshare / Taxi TV | 7 | 3,203 |
| Airports | 4 | 1,603,302 |
| Sports Venues | 3 | 257,120 |
| Other venue types | 10 | 1,920,727 |
| Total | 258 | 119,960,656 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Anchorage within the 165,750-home Anchorage DMA.
Anchorage Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Anchorage plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is almost entirely 16:9 landscape, with a small block of 9:16 portrait screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 196 |
| 1080×1920 | 9:16 | Portrait | 18 |
| 728×90 | 364:45 | Landscape (banner strip) | 4 |
214 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
177 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
134 screens
Support audio, concentrated in bar and gym venues.
Listed formats cover 218 of the 258 screens; the balance run small banner units or publisher-defined sizes. A single 16:9 master covers nearly the entire market.
How Much Does DOOH Cost in Anchorage?
There's no rate card and no six-figure minimum to run out-of-home in Anchorage. Campaigns start for as little as $50 a day, with the flexibility to launch, pause, and adjust whenever you want — no long-term commitment required.
Every screen sells at one flat, transparent CPM (cost per thousand impressions) — a grocery screen, a bar TV, and an airport-corridor bulletin all cost the same rate. Nothing here is priced as "premium" inventory; a bigger budget just buys more impressions across the market, not access to different screens.
Start at $50/day
Enough to put a real message on Anchorage screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Anchorage screens?
Live on Anchorage screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 258 screens, zoomed in on the Anchorage landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — downtown on Fourth Avenue, out at the airport, around UAA and Providence, down at Dimond Center, over at Sullivan Arena, and out to Tikahtnu Commons in Muldoon.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a delivery corridor — and we trace it with the Mapbox routing engine[18], then geofence every bookable screen within reach of that path: the gas stations, grocery stores, bars, and casual-dining spots a driver actually passes end to end.
Here are three of Anchorage's major arteries — the highway north to Eagle River, the highway south toward Girdwood and Seward, and the in-town corridor linking the airport to downtown. Pick one to see the screens hugging it and the venue mix along the whole route — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of Glenn Highway (AK-1) (Anchorage, AK → Eagle River, AK, 15.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Anchorage plan [1] against Mapbox driving geometry [18], counting each screen within the listed buffer of the route.
Screen Formats Active in Anchorage
Real photos of the screen formats running in the Anchorage plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown Anchorage[16]
The civic and hospitality core along Fourth Avenue — hotels, bars, and the starting line for both the Fur Rendezvous festival and the Iditarod's ceremonial start every winter.
Midtown[16]
The commercial spine along the Seward Highway and Northern Lights Boulevard — office towers and retail centers anchoring a dense weekday workforce a few minutes from downtown.
Spenard[16]
A funky, walkable strip along winding Spenard Road between downtown and the airport — restaurants, bars, and float-plane lakes that still feel more neighborhood than corridor.
South Addition / University Area[16]
The tree-lined district south of downtown bordering the University of Alaska Anchorage and Providence Alaska Medical Center — students, families, and hospital-shift workers in one trade area.
Eagle River[16]
A separate community roughly 13 miles up the Glenn Highway but still inside city limits — suburban retail and residential growth along Anchorage's northern commuter corridor.
Suggested Campaigns for This Market
Tourism & visitor gateway reach
Hotel, bar, and rideshare screens across downtown and the airport corridor, timed to Anchorage's short but intense summer cruise-and-flightseeing season, when the city functions as the gateway to the rest of Alaska.
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Retail drive-to-store
Grocery, movie-theater, and mall-adjacent screens geofenced to the Dimond Center corridor in South Anchorage and the Tikahtnu Commons retail cluster in Muldoon.
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Workforce & B2B reach
Office, doctor-office, and gym screens around the downtown oil-and-gas corridor, Providence Alaska Medical Center, and the University of Alaska Anchorage campus, reaching the government, healthcare, and energy workforce that anchors the local economy.
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Sports & Entertainment Footprints
Sullivan Arena[14]
6,290-seat arena in the Fairview neighborhood's Chester Creek Sports Complex — home of the Anchorage Wolverines (NAHL) since 2024, after decades hosting the Alaska Aces (ECHL) and UAA Seawolves hockey.
Alaska Airlines Center[15]
5,000-seat arena on the University of Alaska Anchorage campus, opened in 2014 — home of Alaska Anchorage Seawolves athletics outside of ice hockey.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Anchorage. Different brands and markets — same platform, same playbook.
+27%
Cross-Channel Performance Lift
Halo Effect
Read case study →
+51%
Ad Recall Lift
Cannabis — Brand Awareness
Read case study →
+8%
Sales Lift
Seasonality — Beverage Brand
Read case study →
Frequently Asked Questions About Anchorage DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, bar TVs, gas-pump screens, movie-theater lobbies, doctor's offices, and airport terminals. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Anchorage?
Anchorage DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Anchorage?
The live 30-mile Anchorage plan carries 258 active digital screens across venue types including grocery, bars, gas stations, movie theaters, doctor's offices, casual dining, gyms, and airport terminals.
How many people can an Anchorage DOOH campaign reach?
The current Anchorage plan delivers roughly 120 million monthly impressions across the metro. Anchorage sits in Nielsen DMA #146, one of the smaller markets on this site, with 165,750 TV homes — a reflection of how isolated and self-contained this media market really is.
How fast can an Anchorage DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Alaska Markets
Plan an Anchorage Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code _kkXezpPe_Q), 30-mile radius around downtown Anchorage (lat/lng points targeting at 61.2181, -149.9003), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Anchorage #146, 165,750 TV homes)
- [3] Wikipedia — Anchorage, Alaska (2020 U.S. Census population 291,247, nearly 40% of the state's population; largest economic sectors include transportation, military, government, tourism, corporate headquarters, and resource extraction; roughly 6,800 state government employees work in Anchorage vs. about 3,800 in the state capital, Juneau)
- [4] Wikipedia — Anchorage metropolitan area (2022 population estimate 398,807, Municipality of Anchorage + Matanuska-Susitna Borough)
- [5] Data USA — Anchorage Municipality, AK (U.S. Census ACS 2024: 69.9% drove alone, 12.1% carpooled, 10.9% worked from home, mean commute 18.8 minutes)
- [6] Alaska's News Source — "Ted Stevens International Airport now ranks 1st US cargo, nears top worldwide list" (2025 data: ranked the busiest cargo airport in the U.S. and 3rd-busiest in the world, per Airports Council International (ACI) World)
- [7] Wikipedia — Joint Base Elmendorf-Richardson (a United States military facility in Anchorage, Alaska; the host 673d Air Base Wing comprises over 5,500 joint military and civilian personnel and provides medical care to more than 35,000 service members, dependents, VA patients, and retirees statewide)
- [8] Wikipedia — Port of Alaska (74% of all waterborne freight and 95% of the refined petroleum entering south-central Alaska ports is shipped through the Port of Alaska, on the Knik Arm of Cook Inlet in Anchorage)
- [9] Wikipedia — ConocoPhillips Alaska (headquartered in Anchorage; Alaska's largest producer of oil and gas; employs about 1,000 persons; a subsidiary distinct from parent ConocoPhillips' global headquarters in Houston)
- [10] Providence.org — About Providence Alaska ("Providence Alaska is the state's largest private employer with more than 4,000 full and part-time caregivers serving statewide")
- [11] Wikipedia — University of Alaska Anchorage ("Alaska's largest institution of higher learning and the largest university in the University of Alaska System")
- [12] Alaska Public Media — "Bucking national trend, University of Alaska Anchorage sees highest enrollment increase in years" (fall 2025: a 6% enrollment jump, the largest increase in over a decade)
- [13] Wikipedia — Fur Rendezvous (annual winter festival held in Anchorage in late February, traditionally ten days and extended through early March since 2004; described as the largest winter festival in North America)
- [14] Wikipedia — Sullivan Arena (6,290-seat arena in the Fairview neighborhood's Chester Creek Sports Complex; home of the Anchorage Wolverines (NAHL) since 2024, previously the Alaska Aces (ECHL, 1995-2017) and University of Alaska Anchorage Seawolves hockey (1983-2019))
- [15] Wikipedia — Alaska Airlines Center (5,000-seat multi-purpose arena on the University of Alaska Anchorage campus, opened September 2014; home of Alaska Anchorage Seawolves athletics outside of ice hockey)
- [16] Visit Anchorage (anchorage.net) — Neighborhoods guide
- [17] Anchorage Daily News — "Spectators flock to downtown Anchorage as 2025 Iditarod ceremonial start kicks off" (crowds "three to four deep" along Fourth Avenue, route finishing outside Sullivan Arena)
- [18] Mapbox Directions API — driving route geometry for the Glenn Highway, Seward Highway, and Minnesota Drive corridors, pulled 2026-07-05
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