DOOH Marketing
DOOH Advertising in Boise, ID
Nielsen DMA #98 · 345,250 TV homes. A live 30-mile plan around downtown Boise reaches 1,024 active digital screens delivering 354M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Picture a Tuesday afternoon in Boise: a marquee lights up outside a downtown arena, a screen glows above the pump at a gas station on Fairview, and another flickers in the elevator bank of an office tower off Capitol Blvd. That's digital out-of-home (DOOH) — real screens, in the real places people already are, in a format nobody can skip, mute, or scroll past.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, launching in under 24 hours instead of the weeks traditional out-of-home takes. Run the whole thing yourself in the self-serve platform, or hand it to our team to plan and manage — either way you get precise activation across every market, publisher, and inventory source, with built-in measurement to prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Boise right now.
Why Boise Matters
Boise carries a title few markets this size can claim: it's Idaho's state capital, and the domed Capitol building anchors a downtown that's grown faster than almost anywhere outside the Sun Belt this decade. The city counted 235,684 residents at the 2020 census, and the wider Boise metro area now runs roughly 845,877 people[10] — a Treasure Valley that keeps adding rooftops, and screens, every year.
The jobs base is unusually concentrated for a market this size. Micron Technology, the S&P 500 memory-chip maker, was founded in Boise in 1978 and still runs its global headquarters here[3]; grocery giant Albertsons Companies keeps its corporate headquarters in the same city its stores are named for[4]; and NYSE-listed Boise Cascade[5] and the privately held, roughly 11,000-employee J.R. Simplot Company[6] are both headquartered downtown as well. Add St. Luke's Health System, which describes itself as Idaho's largest private employer[7], and you get a base of office-lobby, point-of-care, and downtown-lunch-crowd screens a market this size wouldn't otherwise carry.
Getting around still means a car: 67.6% of Boise workers drive alone to the job, but the mean commute is a brisk 18.9 minutes[11] — short enough that the same drivers pass the same gas pumps and grocery lots several times a week. That compact geography is also why Treefort Music Fest, the week-long downtown festival, can pull 22,000–25,000-plus attendees into a five-block radius every March[8] — a surge that turns every bar and casual-dining screen downtown into peak-reach inventory for five straight days.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Boise plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Boise plan[1] — the same corners you drive past on I-84, State Street, and Fairview. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Boise plan on 2026-07-05[1], with every screen counted once. The plan carries 1,024 active digital screens delivering 353,958,710 monthly impressions across the Treasure Valley.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 212 | 195,443,639 |
| Doctor Offices | 107 | 7,933,005 |
| Office Buildings | 94 | 18,958,838 |
| Casual Dining | 84 | 35,677,358 |
| Bars | 78 | 28,116,347 |
| Sports Venues | 74 | 7,929,426 |
| Apartment Buildings | 58 | 8,761,690 |
| Movie Theaters | 56 | 7,972,040 |
| Rideshare / Taxi TV | 50 | 35,036 |
| Gas Stations | 48 | 3,210,612 |
| Digital Billboards | 41 | 4,243,066 |
| Gyms | 29 | 18,660,303 |
| Other venue types | 24 | 5,312,161 |
| Malls | 19 | 2,256,497 |
| Schools | 17 | 1,342,789 |
| QSR | 14 | 2,555,990 |
| Convenience Stores | 10 | 737,761 |
| Airports | 9 | 4,812,152 |
| Total | 1,024 | 353,958,710 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Boise within the 345,250-home Boise DMA.
Boise Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Boise plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a smaller block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 835 |
| 1080×1920 | 9:16 | Portrait | 84 |
| 1400×400 | 7:2 | Landscape (spectacular) | 21 |
| 840×400 | 21:10 | Landscape | 15 |
| 728×90 | 364:45 | Landscape (banner) | 12 |
| 300×250 | 6:5 | Landscape (banner) | 8 |
859 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
866 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
466 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 975 of the 1,024 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Boise?
You don't need a rate card or a six-figure budget to run out-of-home in Boise. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a grocery-aisle screen, an office-lobby display, a gym, or a bar TV. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the Treasure Valley. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Boise screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Boise screens?
Live on Boise screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,024 screens, zoomed in on the Boise landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the Capitol, the blue turf at Albertsons Stadium, the 8th Street District, the Greenbelt, the airport, and out to Boise Towne Square.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[14], then geofence every bookable screen within reach of that path: the grocery stores, office buildings, gas-pump screens, bars, and casual-dining spots a driver actually passes end to end.
Here are three of the Treasure Valley's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-84 Treasure Valley Spine (Nampa, ID → Boise, ID, 20.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Boise plan [1] against Mapbox driving geometry [14], counting each screen within the listed buffer of the route.
Screen Formats Active in Boise
Real photos of the screen formats running in the Boise plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown & the Basque Block[2]
The city's busiest walkable core — more than 100 restaurants and bars plus the historic Basque Block — where evening foot traffic runs late on weeknights, not just weekends.
North End[2]
Tree-lined, historic, and community-first, anchored by Hyde Park and Camel's Back Park — independent coffee shops and neighborhood restaurants over chain retail.
The Bench[2]
Elevated above downtown with budget-friendly dining and easy access to both the urban core and the airport — practical, everyday Boise rather than tourist Boise.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery and gas-station screens across the Treasure Valley commute, geofenced to Albertsons trade areas — the market's dominant in-platform grocery brand.
Build this plan →
Tech & healthcare recruiting
Office-building and doctor-office screens to reach the Micron and St. Luke's Health System workforce, plus apartment-lobby screens across the fast-growing Treasure Valley.
Build this plan →
Downtown event surround
Bar and casual-dining screens concentrated downtown during Treefort Music Fest week, when foot traffic in a five-block radius spikes for five straight days.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Boise. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Boise DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Boise?
Boise DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the Treasure Valley rather than access to different inventory.
What types of screens can I book in Boise?
The live 30-mile Boise plan carries 1,024 active digital screens across venue types including grocery, doctor's offices, office lobbies, casual dining, bars, apartment buildings, movie theaters, gas stations, roadside digital billboards, and gyms.
How many people can a Boise DOOH campaign reach?
The current Boise plan delivers roughly 354 million monthly impressions across the Treasure Valley, which sits in Nielsen DMA #98 with 345,250 TV homes.
How fast can a Boise DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Idaho Markets
Plan a Boise Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 6ZxciNNn5Fc), 30-mile radius around downtown Boise, de-duplicated so each screen is counted once, pulled 2026-07-05
- [2] Assemble Boise — Best Neighborhoods in Boise for Tourists (North End, Downtown, The Bench)
- [3] Wikipedia — Micron Technology (headquarters, S&P 500 component, founded 1978 in Boise)
- [4] Wikipedia — Albertsons (founded and headquartered in Boise, Idaho)
- [5] Wikipedia — Boise Cascade (headquartered in Boise, Idaho; NYSE: BCC)
- [6] Wikipedia — Simplot (J.R. Simplot Company; privately held; headquartered in Boise; ~11,000 employees)
- [7] St. Luke's Health System — About St. Luke's ("Idaho's largest private employer")
- [8] KTVB — "Treefort 2026 stats": record attendance for the downtown Boise music festival
- [9] ustvdb.com — Boise, ID media market (2024-25 Nielsen DMA ranking: #98, 345,250 TV homes)
- [10] Wikipedia — Boise, Idaho (2020 census population 235,684; metro population 845,877)
- [11] Data USA — Boise City, ID (U.S. Census ACS commute data)
- [12] Wikipedia — Albertsons Stadium (Boise State Broncos; blue turf; capacity 36,387)
- [13] Wikipedia — ExtraMile Arena (Boise State Broncos basketball & gymnastics; capacity 12,644)
- [14] Mapbox Directions API — driving route geometry for the I-84, State Street/Eagle, and Meridian Road corridors, pulled 2026-07-05
Get Your Ad on Boise Screens
Every screen in the Boise market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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Screens, impressions and flat pricing for Boise — real inventory, no rate card.
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