DOOH Marketing
DOOH Advertising in Antioch, CA
Nielsen DMA #10 · 2,542,480 TV homes. A live 12-mile plan around downtown Antioch — East Contra Costa County's commuter gateway on the Sacramento-San Joaquin River Delta — carries 409 active digital screens delivering 126.8M monthly impressions.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Antioch is where BART ends and the Delta begins — the last eBART platform on the line sits a few miles from open water. That in-between spot is exactly why a one-size-fits-all Bay Area media plan tends to miss it: too far east to fold into a "San Francisco" buy, too big and too much its own place to just ride along inside someone else's East Bay footprint. Digital out-of-home (DOOH) doesn't have that map problem. It meets people in the venues they already move through every day — a screen at the gas pump on the Highway 4 commute, one over the grocery checkout line, another in a waiting room — a format nobody can skip, mute, or scroll past.
That's the job Goldfish Ads does: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, live in under 24 hours instead of the weeks a traditional out-of-home buy takes. Run the whole thing yourself inside the self-serve platform, or hand it to our team and let them plan and manage it for you — either path gets you fast, precise activation across every market, publisher, and inventory source, with measurement built in so you can prove what the spend actually did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what that platform can put on Antioch screens right now.
Why Antioch Matters
The Yellow Line ends here. Antioch station has been BART's eastern terminus since it opened on May 26, 2018[14], carrying an average of roughly 1,979 riders on a 2025 weekday[14] toward Concord, Oakland, and San Francisco — commuters headed out of a city that's really its own market, not a suburb of one. Antioch is the third-most populous city in Contra Costa County[2], with 115,291 residents at the 2020 Census[2], sitting inside the shared San Francisco-Oakland-San Jose DMA[3] alongside a county of 1.17 million people[16] rather than anchoring a standalone market of its own.
The name is younger than the town. What's now Rivertown started in 1849 as Smith's Landing on land purchased from rancher John Marsh, was renamed Antioch during a Fourth of July picnic in 1851, and incorporated in 1872[2] — and it still sits exactly where it did then, on the Sacramento-San Joaquin River Delta, where State Route 4 crosses the water on the Antioch Bridge and continues north as State Route 160 toward Rio Vista[17]. Downtown Rivertown runs along that same waterfront today[5], anchored by the roughly 1,100-seat El Campanil Theatre, staging shows there since November 1, 1928[12]. That same downtown fills up twice a year for the city's signature events — the Jazz & Blues Festival every May and the Boots & BBQ Festival every September[13].
Two hospitals and a school district do more hiring here than any single corporate headquarters: Kaiser Permanente's Antioch Medical Center[11] is the city's largest employer at 2,720 people, Antioch Unified School District is second at 2,190, and Sutter Delta Medical Center — a 145-bed hospital that's been treating patients since 1927 — is third at 972, per the city's own 2024 financial report[9][10]. Getting to any of them means driving: 65.6% of workers commute alone by car, with a mean commute of 42 minutes[4] — among the longest hauls in the Bay Area, and long enough that gas-station, grocery, and doctor-office screens along that route get seen more than once.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Antioch plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Antioch plan[1] — the same corners you drive past on Highway 4. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Antioch plan on 2026-07-05[1], with every screen counted once. The plan carries 409 active digital screens delivering 126,836,099 monthly impressions across the market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 110 | 77,274,200 |
| Convenience Stores | 62 | 2,909,484 |
| Rideshare / Taxi TV | 33 | 40,077 |
| Gas Stations | 30 | 951,147 |
| Liquor Stores | 22 | 555,077 |
| Casual Dining | 21 | 3,157,454 |
| Doctor Offices | 21 | 363,192 |
| Movie Theaters | 18 | 12,398,008 |
| Apartment Buildings | 17 | 2,771,725 |
| Bars | 14 | 1,945,839 |
| Gyms | 12 | 1,479,507 |
| Urban Panels | 11 | 3,305,934 |
| Digital Billboards | 9 | 6,270,880 |
| QSR | 9 | 1,183,782 |
| Other venue types | 20 | 12,229,793 |
| Total | 409 | 126,836,099 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around downtown Antioch within the 2,542,480-home San Francisco-Oakland-San Jose DMA.
Antioch Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Antioch plan[1], counted as unique screens. Ship one creative per aspect ratio and export it to each resolution — you don't need a separate file for every screen.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 275 |
| 1080×1920 | 9:16 | Portrait | 68 |
| 720×1280 | 9:16 | Portrait | 17 |
| 728×90 | 364:45 | Landscape (banner strip) | 12 |
| 1400×400 | 7:2 | Landscape (spectacular) | 5 |
| 970×90 | 97:9 | Landscape (banner strip) | 4 |
356 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
339 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
168 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 381 of 409 screens (385 of 409 carry a usable slot dimension). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Antioch?
You don't need a national budget or a media-buying team to run out-of-home in Antioch. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, or scale whenever it makes sense.
Every screen in the plan runs on one flat, transparent CPM (cost per thousand impressions) — the same rate whether the message lands on a grocery-aisle screen, a gas-pump display, an office-lobby screen, or a movie-theater lobby board. Nothing costs more because it's "better" inventory; a bigger budget simply buys more impressions across the market. Scale up or down, any time.
Start at $50/day
Enough to put a real message on Antioch screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Antioch screens?
Live on Antioch screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 409 screens, zoomed in on the Antioch landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Rivertown and Waldie Plaza, the El Campanil Theatre, the eBART station, Sutter Delta and Kaiser Permanente, and Prewett Family Park.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[15], then geofence every bookable screen within reach of that path: the billboards, grocery and convenience stores, gas stations, and doctor's-office screens a driver actually passes end to end.
Here are three of the routes that carry Antioch traffic in and out of the city — Highway 4 on both the Pittsburg side and the Brentwood side, plus the State Route 160 crossing over the Antioch Bridge. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of CA-4 West Corridor (Bay Point, CA → Antioch, CA, 9.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Antioch plan [1] against Mapbox driving geometry [15], counting each screen within the listed buffer of the route.
Screen Formats Active in Antioch
Real photos of the screen formats running in the Antioch plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Rivertown[5]
Antioch's original downtown, laid out along the Sacramento-San Joaquin River — the city is actively reshaping the public space around Waldie Plaza and City Hall into a new waterfront gathering spot. The heaviest cluster of bar, grocery, and urban-panel screens in the plan sits right here.
Prewett Ranch[8]
A family-oriented pocket in southeast Antioch built around Prewett Family Park and its city-run water park — steady weekend foot traffic all summer, and grocery and convenience screens that see the after-swim rush.
Deer Valley[6]
One of Antioch's newer subdivisions, off Highway 4 near the Delta's edge and built with families in mind — a growing pocket of grocery, gas-station, and doctor-office screens on the commute in from the east side of town.
Lone Tree Valley[7]
Contemporary tract housing along tree-lined streets near the Lone Tree Way retail corridor — plenty of nearby shopping and schools, and some of the most affordable homes in the Bay Area, which is exactly why this pocket keeps growing.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens along the daily Highway 4 commute — together the single largest slice of inventory in this plan by a wide margin.
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Commuter & transit-adjacent reach
Billboards and rideshare-TV screens along the Highway 4 corridor and around the eBART terminus, reaching drivers and riders during one of the longest average commutes in the Bay Area.
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Healthcare & family-services awareness
Doctor-office and pharmacy screens near Kaiser Permanente and Sutter Delta, plus grocery and apartment screens reaching families in the newer Deer Valley and Lone Tree Valley neighborhoods.
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Sports & Entertainment Footprints
El Campanil Theatre[12]
A roughly 1,100-seat Spanish Colonial-style theater that opened November 1, 1928, saved and restored by a local preservation foundation, and now running events on more than 100 days a year.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Antioch. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Antioch DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, gym and movie-theater lobbies, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Antioch?
Antioch DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Antioch?
The live 12-mile Antioch plan carries 409 active digital screens across venue types including grocery, convenience stores, gas stations, movie theaters, apartment buildings, and urban panels.
How many people can an Antioch DOOH campaign reach?
The current Antioch plan delivers roughly 126.8 million monthly impressions across a 12-mile radius, inside the San Francisco-Oakland-San Jose market, which sits at Nielsen DMA #10 with 2,542,480 TV homes.
How fast can an Antioch DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby California Markets
Plan an Antioch Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code VpERPILl1tY), 12-mile radius around downtown Antioch, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] Wikipedia — Antioch, California (2020 U.S. Census population 115,291; third-most populous city in Contra Costa County; originally Smith's Landing, purchased from John Marsh in 1849, renamed Antioch during a July 4, 1851 picnic, incorporated 1872; State Route 4 primary surface link; Contra Loma Regional Park, the Antioch/Oakley Regional Shoreline, Black Diamond Mines Regional Park, and Antioch Dunes National Wildlife Refuge within city boundaries)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (San Francisco-Oakland-San Jose #10, 2,542,480 TV homes)
- [4] Data USA — Antioch, CA (commute: 65.6% drove alone, 14.9% carpooled, 12.7% worked at home, mean travel time 42 minutes, 2024)
- [5] City of Antioch — Rivertown Community Space (Rivertown described as the city's historic downtown, "uniquely situated along the Sacramento-San Joaquin River")
- [6] Homes.com — Deer Valley neighborhood guide, Antioch, CA (newer family-oriented development off Highway 4, surrounded by the California Delta)
- [7] Homes.com — Lone Tree Valley neighborhood guide, Antioch, CA (contemporary homes along tree-lined streets, family-friendly, shopping and schools nearby)
- [8] Nextdoor — Prewett Ranch neighborhood guide, Antioch, CA (family-friendly neighborhood close to Prewett Family Park and the Antioch Water Park)
- [9] Wikipedia — Antioch, California, "Top employers" table per the city's 2024 Annual Comprehensive Financial Report (Kaiser Permanente 2,720 employees; Antioch Unified School District 2,190 employees; Sutter Delta Medical Center 972 employees)
- [10] Wikipedia — Sutter Delta Medical Center (145-bed hospital and Level II Trauma Center in Antioch, CA; opened 1927 as Antioch Hospital, became Delta Memorial Hospital in the 1960s, joined Sutter Health in 1990)
- [11] Kaiser Permanente — Antioch Medical Center facility page (4501 Sand Creek Rd, Antioch, CA 94531)
- [12] El Campanil Theatre — official History page (opened November 1, 1928; approximately 1,100 seats; Spanish Colonial-style; operated by the Stamm family for 75 years, restored by the El Campanil Theatre Preservation Foundation starting 2003; hosts events on 100+ days a year)
- [13] Celebrate Antioch Foundation — Events (Jazz & Blues Festival, Williamson Ranch Park, May 9, 2026; Boots & BBQ Festival, Waldie Plaza/Rivertown, Sept. 26, 2026)
- [14] Wikipedia — Antioch station (BART) (opened May 26, 2018; eastern terminus of the eBART/Yellow Line extension; 2025 average weekday ridership approximately 1,979 passengers)
- [15] Mapbox Directions API — driving route geometry for the CA-4 West, CA-4 East, and CA-160 corridors, pulled 2026-07-05
- [16] Wikipedia — Contra Costa County, California (2020 U.S. Census population 1,165,927)
- [17] Wikipedia — California State Route 160 (southern terminus at SR 4 in eastern Antioch; crosses the San Joaquin River on the Antioch Bridge before running north along the Sacramento River toward Rio Vista)
Get Your Ad on Antioch Screens
Every screen in the Antioch market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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