DOOH Marketing
DOOH Advertising in Concord, CA
Nielsen DMA #10 · 2,542,480 TV homes. A live 12-mile plan around downtown Concord — Contra Costa County's largest city — carries 823 active digital screens delivering 279M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Most Bay Area media plans either say "San Francisco" or skip the East Bay entirely on the way to somewhere bigger. Concord doesn't work that way for the people who actually live and commute through it — this is a stand-alone Contra Costa County market with its own BART stop, its own downtown plaza, and its own daily traffic pattern. Digital out-of-home (DOOH) meets people right there: a screen at the gas pump, one above the grocery checkout line, another in the office lobby — a format nobody can skip, mute, or scroll past.
Goldfish Ads makes it easy to reach that audience: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home buying takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what that platform can put on Concord screens right now.
Why Concord Matters
Concord started life in 1869 as Todos Santos, laid out by Californio ranchero Don Salvio Pacheco II — the plaza still carries the original name, and it's still the heart of downtown[2]. BART opened here in 1973 and made Concord its eastern terminus until a 1995 extension pushed the line further out[11], and the city has stayed a real commuter anchor ever since — today it's the largest city in a Contra Costa County of 1.17 million people[16], sitting inside the broader San Francisco-Oakland-San Jose DMA[3]. The next chapter is already moving: the city council just approved a deal with the U.S. Navy to redevelop the 12,800-acre former Concord Naval Weapons Station into roughly 12,000 new homes[13].
AssetMark and BevMo! are both headquartered right in Concord[6][7], and Mt. Diablo Unified — one of California's largest school districts — runs its central office here too[9], alongside John Muir Health's 276-bed Concord Medical Center[8]. Around all of that sits Sunvalley, Contra Costa County's largest shopping center[12], and downtown's Todos Santos Plaza, which fills up every Thursday night for the Music & Market series and packs in even harder for the 4th of July festival[18][19].
Getting around here means driving: 61.3% of workers commute alone by car, with a mean commute of 32.6 minutes[4] — long enough that gas-station, grocery, and office-lobby screens along that daily drive get seen more than once. Some of that traffic is students: Diablo Valley College, a few minutes away in neighboring Pleasant Hill, enrolls more than 22,000 of them[14]. And the drive itself has a landmark: Mount Diablo rises to 3,849 feet just outside town, with one of the largest viewsheds in the Western United States[15].
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Concord plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Concord plan[1] — the same corners you drive past on I-680 and CA-4. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Concord plan on 2026-07-05[1], with every screen counted once. The plan carries 823 active digital screens delivering 279,071,664 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 185 | 172,922,259 |
| Convenience Stores | 78 | 4,289,381 |
| Apartment Buildings | 75 | 9,326,466 |
| Rideshare / Taxi TV | 68 | 86,402 |
| Urban Panels | 60 | 13,095,318 |
| Doctor Offices | 56 | 1,143,838 |
| Gas Stations | 55 | 1,440,897 |
| Movie Theaters | 46 | 17,566,239 |
| Liquor Stores | 33 | 1,162,529 |
| Casual Dining | 30 | 9,094,809 |
| Bars | 27 | 3,779,563 |
| Gyms | 24 | 3,566,101 |
| Digital Billboards | 19 | 17,777,282 |
| Office Buildings | 14 | 4,548,793 |
| Pharmacies | 13 | 128,309 |
| Malls | 10 | 606,102 |
| QSR | 9 | 1,299,907 |
| Recreational | 5 | 5,903,752 |
| Sports Venues | 5 | 9,876,355 |
| Other venue types | 11 | 1,457,362 |
| Total | 823 | 279,071,664 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around downtown Concord within the 2,542,480-home San Francisco-Oakland-San Jose DMA.
Concord Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Concord plan[1], counted as unique screens. Ship one creative per aspect ratio and export it to each resolution — you don't need a separate file for every screen.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 515 |
| 1080×1920 | 9:16 | Portrait | 163 |
| 720×1280 | 9:16 | Portrait | 32 |
| 728×90 | 364:45 | Landscape (banner strip) | 23 |
| 1400×400 | 7:2 | Landscape (spectacular) | 14 |
| 1280×720 | 16:9 | Landscape | 8 |
715 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
678 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
361 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 755 of 823 screens (771 of 823 carry a usable slot dimension). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Concord?
You don't need a rate card or a six-figure budget to run out-of-home in Concord. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a grocery-aisle screen, an office-lobby display, a movie-theater lobby, or an apartment-building elevator bank. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Concord screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Concord screens?
Live on Concord screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 823 screens, zoomed in on the Concord landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Todos Santos Plaza, the BART station, Sunvalley, the Toyota Pavilion, the Veranda on Diamond Boulevard, and Diablo Valley College next door in Pleasant Hill.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[17], then geofence every bookable screen within reach of that path: the billboards, office-building screens, grocery and convenience stores, and casual-dining spots a driver actually passes end to end.
Here are three of Concord's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-680 North-South Spine (Martinez, CA → Walnut Creek, CA, 11.8 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Concord plan [1] against Mapbox driving geometry [17], counting each screen within the listed buffer of the route.
Screen Formats Active in Concord
Real photos of the screen formats running in the Concord plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown / Todos Santos[5]
Concord's original town square — laid out in 1869 as the town of Todos Santos — ringed by restaurants, coffee shops, and breweries, with a BART station a few blocks off the plaza. The most recognizable block in the city, and the one most screens naturally cluster around.
Monument[5]
A dense, walkable corridor of Mexican markets, taquerías, and family-run restaurants — the kind of daily-repeat foot traffic that makes convenience-store and casual-dining screens work hardest.
Midtown[5]
An emerging stretch along Clayton Road mixing churches, hotels, and newer housing with local spots like Mona's Burgers and Concord Tap House — steady weekday and weekend traffic alike.
Diamond Boulevard[5]
The city's primary retail destination, anchored by the Veranda, Willows, and Sunvalley shopping centers — the highest concentration of mall, grocery, and big-box screens in the plan.
The Pavilion[5]
About six miles from downtown, built around the Toyota Pavilion amphitheater — a pocket of casual dining and shopping that spikes hard on concert nights.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the AM and PM commute — the single largest venue category in this plan by a wide margin.
Build this plan →
Downtown & event-window surround
Urban panels and casual-dining screens concentrated around Todos Santos Plaza during the Music & Market series and the 4th of July festival, when downtown foot traffic spikes hardest.
Build this plan →
New-resident & residential reach
Apartment-lobby and grocery screens geofenced ahead of the former Naval Weapons Station's 12,000-unit build-out — reaching residents and commuters as the new corridor fills in.
Build this plan →
Sports & Entertainment Footprints
Toyota Pavilion at Concord[10]
12,500-seat amphitheater designed by Frank Gehry, opened in 1975 and owned by the City of Concord — the region's marquee outdoor concert venue.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Concord. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Concord DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, gym and movie-theater lobbies, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Concord?
Concord DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Concord?
The live 12-mile Concord plan carries 823 active digital screens across venue types including grocery, apartment-building lobbies, convenience stores, urban panels, doctor's offices, movie theaters, and gas stations.
How many people can a Concord DOOH campaign reach?
The current Concord plan delivers roughly 279 million monthly impressions across a 12-mile radius, inside the San Francisco-Oakland-San Jose market, which sits at Nielsen DMA #10 with 2,542,480 TV homes.
How fast can a Concord DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby California Markets
Plan a Concord Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code mcVjjixFe8Y), 12-mile radius around downtown Concord, de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] Wikipedia — Concord, California (2020 U.S. Census population 125,410; most populous city in Contra Costa County; founded 1869 as Todos Santos by Don Salvio Pacheco II; incorporated Feb. 5, 1905; BevMo! headquarters; Sunvalley Shopping Center; Blue Devils Drum and Bugle Corps; natives Tom Hanks and Dave Brubeck)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (San Francisco-Oakland-San Jose #10, 2,542,480 TV homes)
- [4] Data USA — Concord, CA (U.S. Census ACS commute data: 61.3% drove alone, 17.6% worked at home, 10.3% carpooled, mean travel time 32.6 minutes)
- [5] Visit Concord — Neighborhoods guide (Downtown/Todos Santos, Monument, Midtown, Diamond Boulevard, The Pavilion)
- [6] AssetMark — About (wealth-management technology company headquartered at 1655 Grant St in downtown Concord, CA; independent and privately owned)
- [7] Wikipedia — BevMo! (headquartered in Concord, California; acquired by Gopuff November 2020)
- [8] John Muir Health — Concord Medical Center (276-licensed-bed hospital serving Contra Costa and southern Solano counties)
- [9] Wikipedia — Mount Diablo Unified School District (headquartered at 1936 Carlotta Dr., Concord; one of the largest school districts in California; 36,000+ K-12 students; 3,500+ employees)
- [10] Wikipedia — Concord Pavilion (Toyota Pavilion at Concord — 12,500-seat amphitheater designed by Frank Gehry, opened 1975, owned by the City of Concord and operated by Live Nation)
- [11] Wikipedia — Concord station (BART) (opened May 21, 1973; served as BART's eastern terminus until the December 1995 extension to North Concord/Martinez)
- [12] Wikipedia — Sunvalley Shopping Center (1,333,000-square-foot, 160-store regional mall, Contra Costa County's largest shopping center, opened 1967)
- [13] Local News Matters — "Concord reaches milestone agreement to transform former naval weapons station" (12,800-acre site, 12,000 planned housing units, agreement approved May 27, 2026)
- [14] Wikipedia — Diablo Valley College (22,000+ students; main campus in neighboring Pleasant Hill, Contra Costa County)
- [15] Wikipedia — Mount Diablo (3,849-ft. peak in Contra Costa County with one of the largest viewsheds in the Western United States; Mount Diablo State Park spans about 20,000 acres)
- [16] Wikipedia — Contra Costa County, California (2020 U.S. Census population 1,165,927)
- [17] Mapbox Directions API — driving route geometry for the I-680, CA-4, and Clayton Road corridors, pulled 2026-07-05
- [18] Visit Concord — Music & Market series at Todos Santos Plaza (37th annual season, 2026; Thursday evenings June-September, farmers market + free live music)
- [19] Concord Fourth of July Parade, Festival & Fireworks Committee — official event site (parade, 5K run, festival, and fireworks centered on Todos Santos Plaza)
Get Your Ad on Concord Screens
Every screen in the Concord market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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