DOOH Marketing
DOOH Advertising in Aurora, CO
Nielsen DMA #17 (Denver) · 1,806,270 TV homes. A live 12-mile plan around central Aurora carries 4,015 active digital screens delivering 1.31 billion monthly impressions — Aurora's own inventory, not a re-count of Denver's.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Say "Aurora" to most people outside Colorado and they picture a suburb of Denver. It isn't one — it's the state's third-largest city in its own right, a separate tax base, a separate school district, and a separate stretch of screens that a Denver-only media plan simply never reaches. That distinction matters for out-of-home the same way it matters for anything else local: a billboard on the wrong side of the city line reaches the wrong commute.
Digital out-of-home (DOOH) is advertising on the screens people already pass while they're out living their day — over a bar, above a gas pump, on the wall of a doctor's waiting room, inside a rideshare. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types, with campaigns live in under 24 hours instead of the weeks a traditional out-of-home buy takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage for you — either way, the same precise activation and built-in measurement apply.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Below is Aurora's own slice of that platform — a dedicated plan built around this city, not a leftover corner of Denver's.
Why Aurora Matters
Aurora's biggest employer isn't a company — it's a Space Force base. Buckley Space Force Base carries 12,100 workers, the renamed successor to Buckley Air Force Base and home to the Colorado Air National Guard's 140th Wing[7][6]. A few miles west, the 256-acre Anschutz Medical Campus adds 4,640 students and nearly 25,000 more faculty, employees, and staff across CU Anschutz, UCHealth University of Colorado Hospital, and Children's Hospital Colorado[8] — with Children's alone Aurora's largest private employer at 5,670 workers[6]. Between the two, a meaningful share of the local workforce clocks in on a federal or medical campus, not in a downtown office tower.
Getting there means driving: two-thirds of workers (66.5%) drive alone, with a 28.6-minute mean commute and 16.5% working from home[5] — long enough, and car-dependent enough, that the same driver passes the same gas-station or grocery screen more than once a week. Aurora itself counts 386,261 residents, Colorado's third-largest city and the 50th-largest in the U.S.[2], inside the Denver–Aurora–Centennial metro of roughly 2.96 million[3] — and it shares Denver's Nielsen DMA (#17) rather than carrying a standalone market of its own[4].
What Aurora doesn't share with Denver is its food scene: the Havana Street corridor has been named one of the best food neighborhoods in the country[17], and Aurora Fest — the city's signature free event, formerly Global Fest — fills the Aurora Municipal Center Great Lawn every year with a Parade of Nations built around exactly that international mix[16].
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Aurora plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Aurora plan[1] — the same corners you drive past on I-225, Colfax Avenue, and Parker Road. Drag inside any panel to look around. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Aurora plan on 2026-07-05[1], with every screen counted once. The plan carries 4,015 active digital screens delivering 1,306,150,088 monthly impressions across the city.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Apartment Buildings | 762 | 85,562,861 |
| Rideshare / Taxi TV | 654 | 12,663,272 |
| Casual Dining | 570 | 454,924,836 |
| Grocery | 322 | 151,865,528 |
| Office Buildings | 313 | 83,922,409 |
| Bars | 262 | 111,312,980 |
| Doctor Offices | 194 | 6,851,951 |
| Sports Venues | 139 | 27,267,164 |
| Gas Stations | 135 | 5,287,451 |
| Convenience Stores | 134 | 15,568,803 |
| Urban Panels | 106 | 129,902,765 |
| Movie Theaters | 102 | 17,615,032 |
| Malls | 78 | 67,994,480 |
| Gyms | 56 | 10,122,870 |
| Digital Billboards | 35 | 72,910,999 |
| Hotels | 34 | 1,385,869 |
| QSR | 28 | 10,742,454 |
| Recreational Venues | 28 | 12,476,145 |
| Salons | 12 | 1,426,882 |
| Airports | 10 | 15,446,193 |
| Other venue types | 41 | 10,899,144 |
| Total | 4,015 | 1,306,150,088 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around central Aurora, inside the 1,806,270-home Denver DMA — a dedicated plan built around Aurora, not a slice of the separate Denver plan.
Aurora Billboard Sizes & Creative Formats
These are the real screen formats running in the live Aurora plan[1], counted as unique screens. Build one 16:9 master and one 9:16 crop and you'll cover almost everything that's bookable here.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 3,160 |
| 1080×1920 | 9:16 | Portrait | 449 |
| 720×1280 | 9:16 | Portrait | 112 |
| 1400×400 | 7:2 | Landscape (spectacular) | 76 |
| 728×90 | 364:45 | Landscape (banner strip) | 24 |
| 1280×960 | 4:3 | Landscape | 12 |
3,701 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
3,202 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,537 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 3,833 of the 4,015 screens; the balance run small banner units or publisher-defined sizes.
How Much Does DOOH Cost in Aurora?
You don't need six figures or a media-buying team to get a message onto Aurora screens. Campaigns start at $50 a day, no long-term contract required — launch, adjust, or pause on your own schedule.
Every screen in the plan runs at one flat CPM (cost per thousand impressions), whether it's an apartment-lobby screen, a grocery-aisle display, a doctor's-office TV, or a bar. Nobody pays extra for "better" placement — a bigger budget just buys more impressions across the same 12-mile footprint. Scale it up or down whenever the campaign calls for it.
Start at $50/day
Enough to put a real message on Aurora screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Aurora screens?
Live on Aurora screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 4,015 screens, zoomed in on the Aurora landmarks people actually navigate by. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the Anschutz Medical Campus, Buckley Space Force Base, Mershops Town Center at Aurora, Stanley Marketplace, Gaylord Rockies Resort, and Aurora Reservoir.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home planning stops at a radius or a market boundary line. Goldfish plans along the actual roads people drive instead. Give us a route — a daily commute, a highway, a store-to-store delivery run — and we trace it with the Mapbox routing engine[18], then geofence every bookable screen within reach of that path: the office buildings, apartment towers, grocery stores, and bars a driver actually passes end to end.
Here are three of Aurora's major arteries — I-225, which runs straight through the middle of the city past the Anschutz Medical Campus; E-470, the toll loop connecting Aurora's east side toward Denver International Airport; and I-70, the spine running across Aurora's northern edge. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-225 Central Spine (Aurora, CO → Centennial, CO, 14.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Aurora plan [1] against Mapbox driving geometry [18], counting each screen within the listed buffer of the route.
Screen Formats Active in Aurora
Real photos of the screen formats running in the Aurora plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown A-Town (Original Aurora)[2]
The original Fletcher townsite along East Colfax Avenue — Aurora's founding downtown, renamed from Fletcher in 1907 and now home to the Aurora Cultural Arts District and the 245-seat Aurora Fox Arts Center.
Stanley Marketplace[11]
A former aviation manufacturing plant turned indoor marketplace — 50-plus locally owned restaurants, breweries, boutiques, and creative workspaces under one historic roof.
Havana Street Corridor[17]
A dense international dining and retail strip running through the heart of Aurora, recognized by Afar magazine as one of the best food neighborhoods in the country.
Southlands (South Aurora)[13]
An open-air "Main Street"-style shopping district at Smoky Hill Road and E-470 — by retail floor space, the largest non-enclosed shopping center in the United States.
Suggested Campaigns for This Market
Healthcare & life-sciences reach
Doctor's-office, gym, and grocery screens geofenced around the Anschutz Medical Campus and Children's Hospital Colorado, reaching the tens of thousands of patients, students, and staff who move through the campus daily.
Build this plan →
Federal & B2B workforce reach
Office-building and casual-dining screens across central Aurora, geofenced to the daily commute of the Buckley Space Force Base and Anschutz-area workforce.
Build this plan →
Retail & dining drive-to-store
Grocery, convenience-store, and casual-dining screens across Havana Street, Town Center at Aurora, and Southlands — the city's three biggest retail and dining trade areas.
Build this plan →
Sports & Entertainment Footprints
Gaylord Rockies Resort & Convention Center[9][10]
More than 1,500 guest rooms and over 485,000 square feet of meeting and convention space near Denver International Airport — opened in 2018.
Aurora Sports Park[15]
A 23-field soccer and 12-field baseball/softball complex that draws regional and national amateur tournaments to Aurora year-round.
Town Center at Aurora[12]
The city's indoor retail hub — 1,081,000 square feet that opened in 1975 as Aurora Mall, anchoring the center of Aurora's commercial district.
Aurora Reservoir[14]
More than 800 acres of water with an 8-mile paved trail circling it — one of South Aurora's largest park and open-space draws.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Aurora. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+53%
Decision-Maker Reach
Venue Types: Office Buildings
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Aurora DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — apartment-lobby displays, gas-pump screens, bars, grocery aisles, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Aurora?
Aurora DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions rather than access to different inventory.
What types of screens can I book in Aurora?
The live 12-mile Aurora plan carries 4,015 active digital screens across venue types including apartment buildings, rideshare/taxi TV, casual dining, grocery, office buildings, and bars.
How many people can an Aurora DOOH campaign reach?
The current Aurora plan delivers roughly 1.31 billion monthly impressions, inside Nielsen DMA #17 (Denver) with 1,806,270 TV homes.
Is Aurora's DOOH inventory the same as Denver's?
No. This plan is a dedicated, tighter 12-mile radius centered on Aurora itself — not a re-slice of the separate 30-mile Denver plan — so it surfaces the screens actually inside Aurora, around the Anschutz Medical Campus, Buckley Space Force Base, and Town Center at Aurora.
How fast can an Aurora DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Colorado Markets
Plan an Aurora Campaign
Browse Bookable Venue Types
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 6Q6K_DrCkw0), 12-mile radius around central Aurora (lat/lng points targeting at 39.7108,-104.8149, near the Aurora Municipal Center), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] Wikipedia — Aurora, Colorado (2020 Census population 386,261 — 336,035 in Arapahoe County, 47,720 in Adams County, 2,506 in Douglas County; the third-most-populous city in Colorado and the 50th-most-populous in the United States as of 2025; founded in 1890/1891 as the Town of Fletcher, incorporated May 5, 1903, renamed Aurora by vote in 1907, reincorporated as a city March 9, 1928)
- [3] Wikipedia — Denver metropolitan area (the Denver–Aurora–Centennial, CO Metropolitan Statistical Area — Aurora's shared metro with Denver; 2020 Census population 2,963,821)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Denver #17, 1,806,270 TV homes — Aurora's Nielsen market, shared with Denver, not a standalone DMA)
- [5] Data USA — Aurora, CO (2024 U.S. Census ACS commute data: 66.5% drove alone, 10.2% carpooled, 16.5% worked at home, 28.6-minute mean travel time)
- [6] Wikipedia — Aurora, Colorado, "Top employers" tables sourced to the Aurora Economic Development Council: largest public employer Buckley Space Force Base (12,100 employees); Anschutz Medical Campus (6,360); University of Colorado Hospital (4,050); largest private employer Children's Hospital Colorado (5,670)
- [7] Wikipedia — Buckley Space Force Base (renamed from Buckley Air Force Base to Buckley Space Force Base on June 4, 2021; administered by Space Base Delta 2 under Space Operations Command; home to the Colorado Air National Guard's 140th Wing; located in Aurora, Colorado)
- [8] Wikipedia — University of Colorado Anschutz (4,640 students enrolled Fall 2025; nearly 25,000 faculty, employees, and support staff on the 256-acre CU Anschutz Medical Campus in Aurora, Colorado; home to UCHealth University of Colorado Hospital and Children's Hospital Colorado)
- [9] Ryman Hospitality Properties — Gaylord Rockies Resort & Convention Center property page (over 1,500 guest rooms including 114 suites; over 485,000 square feet of meeting and convention space; Aurora, Colorado)
- [10] Denver Westword — "Gaylord Rockies in Aurora to Open in 2018"
- [11] Visit Aurora — Stanley Marketplace directory listing (a former aviation manufacturing plant converted into a retail, dining, and creative-workspace hub with more than 50 locally owned businesses)
- [12] Wikipedia — Mershops Town Center at Aurora (opened 1975 as Aurora Mall; 1,081,000 square feet; anchor tenants Dillard's, Macy's, JCPenney, and Fieldhouse USA; located at 14200 E. Alameda Ave., Aurora, in the center of the city's commercial and retail district)
- [13] Wikipedia — Southlands (Aurora, Colorado) (opened 2005; 1,700,000 square feet; based on retail floor space, the largest non-enclosed shopping mall in the United States; at the intersection of Smoky Hill Road and the E-470 tollway in southeast Aurora)
- [14] Visit Aurora — Aurora Reservoir directory listing (more than 800 acres of water surface with an 8-mile paved trail circling the reservoir, one of the city's largest park and open-space sites)
- [15] Visit Aurora — Aurora Sports Park directory listing (23 full-sized soccer fields and 12 baseball/softball fields)
- [16] City of Aurora (auroragov.org) — Aurora Fest event page and "Global Fest has new date, new attractions as Aurora's signature, free event returns for its 12th year" (Aurora Fest, formerly Global Fest, is the city's signature free annual event celebrating its international communities, held on the Aurora Municipal Center Great Lawn)
- [17] On Havana Street (onhavanastreet.com) — the Havana Street international dining and retail corridor, recognized by Afar magazine as one of the best food neighborhoods in the U.S.
- [18] Mapbox Directions API — driving route geometry for the I-225, E-470, and I-70 corridors, pulled 2026-07-05
Get Your Ad on Aurora Screens
Every screen in the Aurora market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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