DOOH Marketing
DOOH Advertising in Concord, NC
Nielsen DMA #21 (Charlotte) · 1,382,020 TV homes. A live, deliberately tight 12-mile plan around downtown Concord reaches 674 active digital screens delivering 279.4M monthly impressions — every screen genuinely inside Cabarrus County's own market, from Concord Mills to Charlotte Motor Speedway, not screens Charlotte's much larger plan already counts.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Pull "Concord" inventory without thinking about the radius and you'll mostly get screens that belong to Charlotte. Cabarrus County sits inside Charlotte's own Nielsen designated market area[4] and inside the footprint of Charlotte's own hand-built plan on this site. So this page draws the circle at just 12 miles around downtown Concord instead of the usual 30 — every screen below is genuinely local: Concord Mills, Charlotte Motor Speedway, the Union Street historic core downtown, not screens already counted on Charlotte's page.
That precision is the point of digital out-of-home (DOOH) advertising generally: a message on the screens already built into daily life — gas-pump displays, apartment lobbies, grocery aisles, bars, and mall concourses — reaching people wherever they actually are instead of a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Concord plan right now.
Why Concord Matters
Concord is the seat of Cabarrus County[2], home to 225,804 residents at the last census and one of the counties that make up the Charlotte metropolitan area[3]. For decades its identity has been built around Charlotte Motor Speedway, a roughly 95,000-seat complex that has hosted NASCAR's Coca-Cola 600 every Memorial Day weekend since the track opened in 1960[6], plus the 30,000-seat zMAX Dragway next door running NHRA's Four-Wide Nationals since 2010[9]. Roughly 90% of NASCAR's race shops sit in Concord, Kannapolis, and the surrounding area[8] — a concentration real enough that even the teams that eventually moved on (Richard Petty Motorsports relocated its shop to Mooresville back in 2014) left an industry behind that others, like RFK Racing, still call home today[8].
That motorsports identity now sits next to a very different kind of manufacturing. The Grounds, a 2,100-acre former Philip Morris cigarette plant that closed in 2009, reopened in 2024 as Eli Lilly's $2 billion injectable-medicine campus — more than 750 people now make the diabetes and obesity drugs Mounjaro and Zepbound there[14][15]. Atrium Health Cabarrus, a 457-bed hospital based in Concord and part of Charlotte-headquartered Advocate Health, remains the county's single largest employer at more than 4,000 people[11][12][13], with Cabarrus County Schools not far behind at over 4,400 staff serving 35,000-plus students[16].
Then there's Concord Mills — Wikipedia's most recent count puts its annual draw at 17.6 million visitors, still cited as North Carolina's largest single-site tourist attraction[7] — sitting a mile from the Great Wolf Lodge indoor water park that's greeted families since 2009[10]. On an ordinary weekday, 71.7% of Concord workers drive alone with a mean commute of 26.9 minutes[5] — short enough that the same gas stations and grocery screens catch the same commuters again and again, right up until Coca-Cola 600 weekend fills every hotel and restaurant screen in town, or downtown closes streets for the free, annual Concord International Festival[20].
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Concord plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Concord plan[1] — the same corners you drive past on Concord Parkway, I-85, and NC-73. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Concord plan on 2026-07-05[1], with every screen counted once. The plan carries 674 active digital screens delivering 279,406,060 monthly impressions across the market — with just 12 of those screens, the Concord Mills mall cluster, carrying 199.8 million of them on their own, over 71% of the plan's total reach[1].
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 104 | 1,874,072 |
| Apartment Buildings | 91 | 7,129,546 |
| Grocery | 74 | 7,251,499 |
| Doctor Offices | 69 | 2,410,472 |
| Convenience Stores | 56 | 3,577,438 |
| Office Buildings | 50 | 2,858,029 |
| Movie Theaters | 43 | 11,139,283 |
| Rideshare / Taxi TV | 43 | 45,444 |
| Bars | 37 | 9,797,071 |
| Casual Dining | 32 | 16,698,054 |
| Gyms | 17 | 2,530,894 |
| Malls | 12 | 199,817,016 |
| Pharmacies | 10 | 87,753 |
| Digital Billboards | 7 | 9,547,226 |
| QSR | 7 | 822,515 |
| Other venue types | 22 | 3,819,748 |
| Total | 674 | 279,406,060 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around downtown Concord within the 1,382,020-home Charlotte DMA.
Concord Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Concord plan[1], counted as unique screens — each screen once. The market is dominated by 16:9 landscape, with a meaningful block of 9:16 portrait spread across the doctor-office and mall network.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 543 |
| 1080×1920 | 9:16 | Portrait | 31 |
| 720×1280 | 9:16 | Portrait | 12 |
| 1400×400 | 7:2 | Landscape | 6 |
| 1280×960 | 4:3 | Landscape | 1 |
| 970×90 | 97:9 | Landscape | 1 |
585 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
507 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
306 screens
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Concord market.
How Much Does DOOH Cost in Concord?
You don't need a national media budget or an agency contract to put a message in front of Concord. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas station off I-85, an office building near The Grounds, or a screen inside Concord Mills, all the same price. A bigger budget simply buys more impressions across the market, never access to a different tier of inventory. Scale up around Coca-Cola 600 weekend or the holiday shopping season at Concord Mills, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Concord screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Concord screens?
Live on Concord screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 674 screens, zoomed in on the Concord landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Charlotte Motor Speedway[6], zMAX Dragway right next door[9], Concord Mills[7], the Great Wolf Lodge indoor water park[10], downtown's Union Street historic core[19], and Atrium Health Cabarrus, the county's largest employer[11][12].
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Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[21], then geofences every bookable screen within reach of that exact path, end to end.
Concord's road grid gives three real corridors: the I-85 spine running northeast-southwest through Kannapolis and Harrisburg; NC-73, locally signed as Sam Furr Road and Davidson Highway as it runs in from Charlotte's northern suburbs; and NC-49, the Poplar Tent Road corridor connecting Harrisburg to downtown Concord. (A standalone US-29 test kept resolving onto I-85 itself, since Concord Parkway runs immediately parallel to the interstate here — so NC-49 stands in as the third, genuinely distinct route rather than a mislabeled repeat of the first.) Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-85 Northeast-Southwest Spine (Kannapolis, NC → Harrisburg, NC, 15.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Concord plan [1] against Mapbox driving geometry [21], counting each screen within the listed buffer of the route.
Screen Formats Active in Concord
Real photos of the screen formats running in the Concord plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
North Union Street Historic District[17]
Concord's finest collection of late-19th and early-20th-century residential architecture — 150 contributing buildings on 131.4 acres, Greek Revival and Late Victorian homes built for the city's industrialists and merchants starting around 1870.
South Union Street Historic District[18]
A residential counterpart just south of downtown — 69 contributing buildings in Late Victorian and Bungalow/Craftsman styles, listed on the National Register the same week as its northern neighbor in April 1986.
Downtown Concord (Union Street Courthouse & Commercial District)[19]
The compact 11-building commercial core along Union Street — Italianate, Romanesque Revival, and Second Empire storefronts including the former Town Hall and Cabarrus Savings Bank, listed on the National Register in 1997.
Suggested Campaigns for This Market
Race-week & motorsports reach
Digital billboard, gas-station, and casual-dining screens geofenced around Charlotte Motor Speedway and zMAX Dragway — surge around Coca-Cola 600 weekend and the NHRA Four-Wide Nationals.
Build this plan →
Concord Mills & tourism draw
Mall, casual-dining, and gas-station screens around Concord Mills and Great Wolf Lodge — together the two biggest venue clusters in this plan, carrying over 70% of its monthly impressions.
Build this plan →
Point-of-care & workforce reach
Doctor-office, office-building, and gas-station screens geofenced to Atrium Health Cabarrus and the Eli Lilly campus at The Grounds — the largest employers in the county.
Build this plan →
Sports & Entertainment Footprints
Charlotte Motor Speedway[6]
A roughly 95,000-seat motorsports complex on Concord Parkway South, host of the Coca-Cola 600 since the track opened in 1960 and described as one of the largest sports facilities in the country.
zMAX Dragway[9]
A 30,000-seat, four-lane drag strip on the same Concord campus, opened in 2008 and home to the NHRA Four-Wide Nationals annually since 2010 (except 2020).
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Concord. Different brands and markets — same platform, same playbook.
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
Frequently Asked Questions About Concord DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and office lobbies. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Concord?
Concord DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Concord?
The live 12-mile Concord plan carries 674 active digital screens across venue types including gas stations, apartment buildings, grocery, doctor's offices, convenience stores, office buildings, movie theaters, bars, casual dining, and the outlet-mall screens at Concord Mills.
How many people can a Concord DOOH campaign reach?
The current Concord plan delivers roughly 279.4 million monthly impressions in a tight 12-mile radius around downtown, inside Nielsen DMA #21 (Charlotte) with 1,382,020 TV homes.
Why is the Concord plan a 12-mile radius instead of 30 miles?
Concord and Cabarrus County sit inside Charlotte's own Nielsen DMA and inside the radius of Charlotte's own 30-mile hand-built plan. Staying tight at 12 miles around downtown Concord keeps every screen on this page genuinely local — Concord Mills, Charlotte Motor Speedway, downtown — instead of double-counting screens Charlotte's page already covers.
How fast can a Concord DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby North Carolina Markets
Plan a Concord Campaign
Browse Bookable Venue Types
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code PMWcZgwPmHw), 12-mile radius around downtown Concord, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] Wikipedia — Concord, North Carolina (2020 U.S. Census population 105,240; 2023 estimate 110,119; 10th-most populous city in North Carolina; county seat of Cabarrus County; first settled circa 1750, incorporated in 1806)
- [3] Wikipedia — Cabarrus County, North Carolina (2020 U.S. Census population 225,804, the 9th-most populous county in North Carolina; listed among the counties of the Charlotte metropolitan area)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Charlotte, NC #21, 1,382,020 TV homes — verified via direct raw fetch, not summarized)
- [5] Data USA — Concord, NC (U.S. Census ACS 2024 commute data: drove alone 71.7%, worked from home 17.4%, carpooled 7.91%, mean commute 26.9 minutes)
- [6] Wikipedia — Charlotte Motor Speedway (5555 Concord Parkway South, Concord, NC 28027; seats about 95,000 as of 2021; opened 1960; hosts the Coca-Cola 600 since 1960; described as one of the largest sports facilities in the United States)
- [7] Wikipedia — Concord Mills (Concord, NC, Cabarrus County, about 12 miles from Uptown Charlotte; 1,362,404 sq ft; opened September 17, 1999; owned 59.3% by Simon Property Group and 40.7% by KanAm Grund Group; described as North Carolina's largest single-site tourist attraction, 17.6 million visitors in 2005, the most recent year cited)
- [8] Explore Cabarrus (Cabarrus County Convention & Visitors Bureau) — Race Shops ("90% of NASCAR race shops are located in Concord, Kannapolis, and the surrounding area"; RFK Racing listed at 4600 Roush Pl, Concord, NC 28027)
- [9] Wikipedia — zMAX Dragway (Concord, North Carolina; 30,000-seat capacity; opened August 20, 2008; hosts the NHRA Four-Wide Nationals since 2010)
- [10] Great Wolf Lodge — Concord, NC location page (10175 Weddington Road, Concord, NC 28027; opened 2009 as the chain's 11th lodge; 80,000-square-foot indoor water park kept at 84 degrees year-round)
- [11] Wikipedia — Atrium Health Cabarrus (Concord, North Carolina; 457-bed acute-care teaching hospital; founded 1937 as Cabarrus County Hospital; joined Charlotte-based Carolinas HealthCare System in 2007; renamed Atrium Health Cabarrus on August 2, 2019)
- [12] Cabarrus County — "Profile of Cabarrus County" (FY23 annual budget profile document: "Atrium Health Cabarrus, located in Concord, is the largest employer in the County... The 457-bed medical center serves a five-county region with more than 4,000 employees serving in more than 30 facilities")
- [13] Wikipedia — Advocate Health (headquartered at 1000 Blythe Boulevard, Charlotte, North Carolina; formed December 2, 2022 when Advocate Aurora Health and Atrium Health combined operations; 69 hospitals, $9.2 billion revenue in 2025)
- [14] Pharma Manufacturing — "Eli Lilly's New Concord, North Carolina Site Was Built With NASCAR-Like Speed" (1.3 million-square-foot, 10-building facility at The Grounds; investment doubled from an initial $1 billion to $2 billion; more than 750 employees, up from an initial plan of nearly 600; manufactures injectable Mounjaro and Zepbound; began shipping medicine to patients at the end of 2024)
- [15] NC Capital Group — "The Grounds Megasite" (approximately 2,000-acre former Philip Morris cigarette plant in Concord, operational 1982-2009; now being redeveloped as an advanced-manufacturing site, including Eli Lilly's pharmaceutical campus)
- [16] Wikipedia — Cabarrus County Schools (over 35,000 students enrolled; more than 4,400 employees; 44 schools)
- [17] Wikipedia — North Union Street Historic District (Concord, North Carolina) (150 contributing buildings, 131.4 acres; listed on the National Register of Historic Places April 15, 1986; Greek Revival and Late Victorian architecture, built circa 1870)
- [18] Wikipedia — South Union Street Historic District (Concord, North Carolina) (69 contributing buildings; listed on the National Register of Historic Places April 10, 1986; Late Victorian and Bungalow/American Craftsman architecture)
- [19] Wikipedia — South Union Street Courthouse and Commercial Historic District (11 contributing buildings in Concord's central business district along Union Street; listed on the National Register in 1997; 3.2 acres; Italianate, Romanesque Revival, and Second Empire architecture)
- [20] City of Concord, NC — Concord International Festival (annual free celebration of Concord and Cabarrus County's cultures, presented by the City of Concord and El Puente Hispano)
- [21] Mapbox Directions API — driving route geometry for the I-85, NC-73 (Sam Furr Road/Davidson Highway), and NC-49 (Poplar Tent Road/Old Charlotte Road) corridors, pulled 2026-07-05
Get Your Ad on Concord Screens
Every screen in the Concord market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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