DOOH Marketing
DOOH Advertising in Greensboro, NC
Nielsen DMA #46 (Greensboro-High Point-Winston Salem) · 766,980 TV homes. A live 30-mile plan around downtown Greensboro reaches 3,006 active digital screens delivering 384.2M monthly impressions across the Piedmont Triad.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Greensboro doesn't get its own Nielsen market — it shares one DMA with two neighboring cities, High Point and Winston-Salem, together known as the Piedmont Triad[3]. A single 30-mile plan around downtown Greensboro naturally reaches into that shared footprint, which is exactly why it's the right unit for planning media here: one buy, one map, screens across all three cities instead of three separate campaigns.
That's the same idea behind digital out-of-home (DOOH) advertising generally: a message on the screens already built into daily life — gas-pump displays, office lobbies, grocery aisles, bars, and roadside digital billboards — reaching people wherever they actually are instead of a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Greensboro plan right now.
Why Greensboro Matters
On February 1, 1960, four North Carolina A&T students sat down at the "whites only" lunch counter of the Woolworth's on South Elm Street and refused to leave. The building is now the International Civil Rights Center & Museum, drawing 70,000+ visitors a year[13] — downtown foot traffic that still runs past the same block six decades later, in a city of 299,035 residents[2].
The modern economy runs on a different mix: Cone Health, headquartered in Greensboro with 13,000 employees across five hospitals[8]; Volvo Trucks North America, based here since 2009[5]; Qorvo, the semiconductor maker headquartered in the city[6]; and Honda Aircraft Company, which builds the HondaJet at Piedmont Triad International Airport[7]. UNC Greensboro added to that base with its largest enrollment in four years in fall 2025 — 18,682 students[11]. One notable exit: VF Corporation moved its global headquarters to Denver in 2019, but its former jeans business stayed and spun off as Kontoor Brands — still headquartered in Greensboro today as the owner of Wrangler[9][10].
On an ordinary weekday, 72.1% of Greensboro workers drive alone with a mean commute of 21.7 minutes[4] — short enough that the same gas stations, office lobbies, and grocery screens catch the same commuters again and again across the week, with Fun Fourth Festival and the NC Folk Festival adding two concentrated downtown-crowd windows to the calendar[18][19].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Greensboro plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Greensboro plan[1] — the same corners you drive past on I-40, I-85, and the I-840 Urban Loop. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Greensboro plan on 2026-07-04[1], with every screen counted once. The plan carries 3,006 active digital screens delivering 384,241,215 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 539 | 10,652,097 |
| Convenience Stores | 370 | 18,900,558 |
| Office Buildings | 356 | 14,693,124 |
| Doctor Offices | 341 | 8,874,719 |
| Grocery | 340 | 42,510,087 |
| Casual Dining | 140 | 50,629,609 |
| Apartment Buildings | 130 | 10,325,146 |
| Bars | 117 | 20,964,070 |
| Rideshare / Taxi TV | 116 | 197,108 |
| Sports Venues | 96 | 11,394,588 |
| Digital Billboards | 82 | 115,882,452 |
| Movie Theaters | 57 | 25,079,238 |
| Gyms | 53 | 10,121,794 |
| Urban Panels | 48 | 6,297,659 |
| Pharmacies | 46 | 617,610 |
| Malls | 41 | 12,452,074 |
| QSR | 37 | 5,103,918 |
| Airports | 21 | 4,355,121 |
| Recreational | 18 | 9,143,502 |
| Other venue types | 58 | 6,046,741 |
| Total | 3,006 | 384,241,215 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Greensboro within the 766,980-home DMA.
Greensboro Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Greensboro plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or elevator units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a solid block of 9:16 portrait and a wide-format row built for digital billboards.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 4,269 |
| 1024×768 | 4:3 | Landscape | 361 |
| 1080×1920 | 9:16 | Portrait | 350 |
| 1024×555 | ~1.85:1 | Landscape (wide) | 302 |
| 1280×720 | 16:9 | Landscape | 177 |
| 1400×400 | 7:2 | Landscape (spectacular) | 112 |
5,572 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
5,482 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
2,037 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Greensboro market.
How Much Does DOOH Cost in Greensboro?
You don't need a national media budget or an agency contract to put a message in front of Greensboro. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas station off I-40, an office lobby near Qorvo, or a bar downtown, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around Fun Fourth or the NC Folk Festival, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Greensboro screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Greensboro screens?
Live on Greensboro screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 3,006 screens, zoomed in on the Greensboro landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the Civil Rights Museum downtown, First Horizon Coliseum, Wet'n Wild Emerald Pointe's 40 acres[14], the Greensboro Science Center's zoo and aquarium[15], LeBauer Park's 4-acre downtown green space[16], and out to PTI airport, which handled over 2 million passengers in 2025[17].
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[24], then geofences every bookable screen within reach of that exact path, end to end.
Greensboro's road grid gives three obvious candidates: the I-40 spine running east-west through the heart of the metro; the I-85 corridor running southwest toward Charlotte through High Point and Thomasville; and the I-840 Greensboro Urban Loop, the beltway that only finished encircling the city in January 2023. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-40 East-West Spine (Kernersville, NC → Whitsett, NC, 31 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Greensboro plan [1] against Mapbox driving geometry [24], counting each screen within the listed buffer of the route.
Screen Formats Active in Greensboro
Real photos of the screen formats running in the Greensboro plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
College Hill[22]
Greensboro's first neighborhood, built out from the 1890s to 1930s around Greensboro College — 320 contributing buildings and one of the city's most walkable historic cores, close to downtown and UNC Greensboro.
Fisher Park[20]
Early 20th-century historic district just north of downtown, bounded by Wendover Avenue and the Southern Railway — tree-lined streets and preserved period homes with strong downtown-adjacent foot traffic.
Sunset Hills[21]
The largest historic district in Guilford County — 912 contributing buildings from 1925-1965 spanning Colonial Revival, Tudor Revival, and Bungalow architecture, listed on the National Register in 2013.
Irving Park[20]
One of Greensboro's most established residential districts, developed around the Greensboro Country Club north of downtown — a higher-income trade area for lifestyle and home-services advertisers.
Suggested Campaigns for This Market
Grocery & retail drive-to-store
Grocery, convenience-store, and gas-station screens across the AM commute — the three largest venue categories in the Greensboro plan by screen count.
Build this plan →
Manufacturing & healthcare employer reach
Office-building, doctor-office, and gym screens geofenced to the Volvo Trucks, Honda Aircraft, Qorvo, and Cone Health workforce clusters.
Build this plan →
Festival & event surround
Downtown bar, casual-dining, and digital-billboard screens concentrated for Fun Fourth Festival and NC Folk Festival weekends.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Greensboro. Different brands and markets — same platform, same playbook.
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
+53%
Decision-Maker Reach
Venue Types: Office Buildings
Read case study →
Frequently Asked Questions About Greensboro DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and office lobbies. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Greensboro?
Greensboro DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Greensboro?
The live 30-mile Greensboro plan carries 3,006 active digital screens across venue types including gas stations, convenience stores, office buildings, doctor's offices, grocery, casual dining, apartment buildings, bars, and roadside digital billboards.
How many people can a Greensboro DOOH campaign reach?
The current Greensboro plan delivers roughly 384.2 million monthly impressions across the metro, which sits in Nielsen DMA #46 (Greensboro-High Point-Winston Salem) with 766,980 TV homes.
How fast can a Greensboro DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby North Carolina Markets
Plan a Greensboro Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code xZ98f-txV_I), 30-mile radius around downtown Greensboro, de-duplicated so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — Greensboro, North Carolina (2020 U.S. Census population 299,035; Greensboro-High Point metropolitan area estimated at 800,722 residents, 78th-largest in the U.S.)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (Greensboro-High Point-Winston Salem, NC #46, 766,980 TV homes — verified via direct raw fetch, not summarized)
- [4] Data USA — Greensboro, NC (U.S. Census ACS commute data: drove alone 72.1%, worked from home 13.8%, carpooled 8.62%, mean commute 21.7 minutes)
- [5] Wikipedia — Volvo Trucks (Volvo Trucks North America has been headquartered in Greensboro, North Carolina since 2009)
- [6] Wikipedia — Qorvo (headquartered in Greensboro, North Carolina since mid-2016; currently an S&P 600 component per infobox, having joined the S&P 500 in June 2015 before later reclassification)
- [7] Wikipedia — Honda Aircraft Company (headquartered in Greensboro, North Carolina; manufacturer of the HondaJet; 1,200+ employees as of October 2014)
- [8] Wikipedia — Cone Health (headquartered in Greensboro, North Carolina; 13,000 employees; 5 hospitals; acquired by Risant Health in December 2024)
- [9] Wikipedia — Kontoor Brands (headquartered in Greensboro, North Carolina; spun off from VF Corporation in May 2019; owner of Wrangler; S&P 600 component)
- [10] Wikipedia — VF Corporation (moved its global corporate headquarters and roughly 800 employees from Greensboro, NC to Denver, Colorado in 2019; currently an S&P 400, not S&P 500, component per infobox)
- [11] UNC Greensboro Newsroom — "UNCG Achieves Highest Enrollment in Four Years" (fall 2025 enrollment of 18,682 students)
- [12] Wikipedia — First Horizon Coliseum (formerly Greensboro Coliseum; 22,000-seat downtown arena; has hosted the ACC men's basketball tournament 26 times since 1967, the most of any venue; renamed under a 10-year naming-rights deal announced October 2024)
- [13] Wikipedia — International Civil Rights Center and Museum (134 S. Elm St, Greensboro; site of the February 1, 1960 Woolworth's lunch-counter sit-in; opened February 1, 2010, the 50th anniversary of the protest; 70,000+ annual visitors, per infobox)
- [14] Wikipedia — Wet 'n Wild Emerald Pointe (40-acre water park in Greensboro; approximately 406,000 visitors annually, per infobox)
- [15] Wikipedia — Greensboro Science Center (combined science museum and zoological park established 1957; approximately 600,744 annual visitors, July 2022-June 2023)
- [16] Wikipedia — Carolyn & Maurice LeBauer Park (4-acre park in downtown Greensboro; opened August 8, 2016, funded by a $10 million gift)
- [17] Wikipedia — Piedmont Triad International Airport (GSO; 2,029,298 passengers in 2025; FedEx Express mid-Atlantic hub, one of five nationwide; Honda Aircraft Company selected PTI as its global headquarters in 2006)
- [18] Yes Weekly — "Fun Fourth Festival Attracts Record Crowds to Downtown Greensboro" (58,000 attendees in 2025, up nearly 10% from 2024, the most visitors downtown on a single day that year)
- [19] NC Folk Festival — official site (free three-day music festival in downtown Greensboro, 50+ artists across multiple stages, evolved from the city's tenure hosting the National Folk Festival)
- [20] Wikipedia — Greensboro neighborhoods (Fisher Park and Irving Park historic-district boundary descriptions)
- [21] Wikipedia — Sunset Hills Historic District (912 contributing buildings built 1925-1965; listed on the National Register of Historic Places in 2013; the largest such district in Guilford County)
- [22] Wikipedia — College Hill, Greensboro, North Carolina (Greensboro's first neighborhood, built out from the 1890s-1930s around Greensboro College; 320 contributing buildings; listed on the National Register of Historic Places November 4, 1993)
- [23] Wikipedia — First National Bank Field (7,599-seat ballpark, opened 2005; home of the Greensboro Grasshoppers, High-A East)
- [24] Mapbox Directions API — driving route geometry for the I-40, I-85, and I-840 corridors, pulled 2026-07-04
Get Your Ad on Greensboro Screens
Every screen in the Greensboro market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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