DOOH Marketing
DOOH Advertising in Winston-Salem, NC
Nielsen DMA #46 (Greensboro-High Point-Winston Salem) · 766,980 TV homes. A live, deliberately tight 12-mile plan around downtown Winston-Salem reaches 893 active digital screens delivering 113.9M monthly impressions — every screen genuinely inside the city, not borrowed from a neighboring market.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
This plan is built tighter than most: a 12-mile radius around downtown Winston-Salem instead of the usual 30. Winston-Salem sits only about 24 miles from Greensboro and shares one Nielsen DMA with it[3], so a wider circle here would just re-count screens already covered by that market's own plan. Twelve miles keeps this page honest — every screen below is genuinely inside Winston-Salem, the "Twin City" formed when Winston and Salem merged in 1913[2].
That's the same discipline behind digital out-of-home (DOOH) advertising generally: a message on the screens already built into daily life — gas-pump displays, office lobbies, grocery aisles, bars, and roadside digital billboards — reaching people wherever they actually are instead of a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Winston-Salem plan right now.
Why Winston-Salem Matters
Winston-Salem earned the nickname "Camel City" from the R.J. Reynolds Tobacco Company, and that economy hasn't disappeared so much as evolved. Reynolds American is still headquartered downtown as a British American Tobacco subsidiary, adding more than 500 jobs in 2024 with 300 more planned for 2025[6][7]. Hanesbrands moved its own headquarters to the Park Building downtown in 2024, and — in the kind of ownership change that moves fast — became a Gildan Activewear subsidiary when a $2.2 billion acquisition closed on December 1, 2025[5]. Health care and education fill out the rest: Atrium Health Wake Forest Baptist, the region's academic medical center, employs more than 19,220 people across 1,535 licensed beds[8]; Wake Forest University enrolled 9,121 students as of fall 2023[9]; and Winston-Salem State University, one of the nation's HBCUs, just posted a record 4,962 students in fall 2025[11]. Banking has a longer, more complicated thread here too: BB&T built its headquarters in Winston-Salem for over a century before its 2019 merger with SunTrust formed Truist Financial, which moved the combined corporate headquarters to Charlotte — Winston-Salem remains the bank's stated headquarters for community banking[10].
The road grid downtown changed shape recently, too. Business 40 closed for a $99.2 million rebuild in November 2018 and reopened in February 2020 as Salem Parkway, months ahead of schedule[17]— and the project was built specifically to shift heavier through-traffic onto the true I-40 bypass south of the city, which is exactly the route this page's corridor map traces below.
On an ordinary weekday, 71.7% of Winston-Salem workers drive alone with a mean commute of 21.5 minutes[4] — short enough that the same gas stations, doctor's offices, and grocery screens catch the same commuters again and again across the week, with the Carolina Classic Fair and the biennial International Black Theatre Festival adding concentrated downtown-crowd windows to the calendar[24][25].
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Winston-Salem plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Winston-Salem plan[1] — the same corners you drive past on US-52, US-421, and Salem Parkway. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Winston-Salem plan on 2026-07-05[1], with every screen counted once. The plan carries 893 active digital screens delivering 113,941,412 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Doctor Offices | 195 | 9,268,009 |
| Grocery | 120 | 15,227,935 |
| Gas Stations | 136 | 2,367,191 |
| Convenience Stores | 110 | 6,463,170 |
| Office Buildings | 79 | 4,723,328 |
| Casual Dining | 39 | 9,769,941 |
| Bars | 37 | 9,031,852 |
| Apartment Buildings | 33 | 2,785,775 |
| Digital Billboards | 30 | 32,718,698 |
| Rideshare / Taxi TV | 25 | 43,109 |
| Malls | 18 | 9,486,344 |
| Pharmacies | 16 | 193,763 |
| Gyms | 13 | 2,130,308 |
| QSR | 10 | 1,503,115 |
| Other venue types | 32 | 8,228,874 |
| Total | 893 | 113,941,412 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around downtown Winston-Salem within the 766,980-home DMA.
Winston-Salem Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Winston-Salem plan[1], counted as unique screens — each screen once. The market is dominated by 16:9 landscape, with a solid block of 9:16 portrait concentrated in the doctor-office network.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 673 |
| 1080×1920 | 9:16 | Portrait | 52 |
| 1400×400 | 7:2 | Landscape | 26 |
| 720×1280 | 9:16 | Portrait | 18 |
| 728×90 | 364:45 | Landscape | 11 |
| 970×90 | 97:9 | Landscape | 8 |
743 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
762 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
359 screens
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Winston-Salem market.
How Much Does DOOH Cost in Winston-Salem?
You don't need a national media budget or an agency contract to put a message in front of Winston-Salem. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a doctor's office near Wake Forest Baptist, a gas station off US-52, or a bar downtown, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around the Carolina Classic Fair or the International Black Theatre Festival, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Winston-Salem screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Winston-Salem screens?
Live on Winston-Salem screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 893 screens, zoomed in on the Winston-Salem landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the restored Old Salem Moravian settlement[12], Reynolda House's 1917 estate and gardens[13], Truist Stadium[14], the Lawrence Joel Veterans Memorial Coliseum[15], the downtown Innovation Quarter[16], and out to Smith Reynolds Airport, a general-aviation field with no scheduled commercial service[19] that still contributes $885 million and 3,190 jobs to the local economy[18].
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[26], then geofences every bookable screen within reach of that exact path, end to end.
Winston-Salem's road grid gives three obvious candidates: the US-52 spine running north-south through downtown toward Rural Hall and Clemmons; the US-421 corridor splitting off to the northwest toward Yadkinville; and the I-40 bypass south of the city — the route Salem Parkway's 2018-2020 rebuild[17] was designed to push heavier through-traffic onto. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of US-52 North-South Spine (Rural Hall, NC → Clemmons, NC, 24.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Winston-Salem plan [1] against Mapbox driving geometry [26], counting each screen within the listed buffer of the route.
Screen Formats Active in Winston-Salem
Real photos of the screen formats running in the Winston-Salem plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
West End[20]
A picturesque streetcar suburb platted around 1887-1930 just west of downtown — 229 acres and 508 contributing buildings across Classical Revival, Colonial Revival, and Craftsman styles, listed on the National Register in 1986.
Ardmore[21]
Winston-Salem's largest historic district at 600 acres and 2,093 contributing buildings, platted between 1910 and 1924 south of downtown near the medical-center corridor — Queen Anne and Bungalow architecture on tree-lined streets.
Washington Park[22]
A streetcar suburb built out from roughly 1892 to 1940 — 145 acres and 348 contributing buildings in Colonial Revival and Queen Anne styles, centered on its namesake public park.
Bethabara[23]
Site of Winston-Salem's original 1753 Moravian settlement, now a 183-acre city park with a 41-acre National Historic Landmark district — the oldest continuously documented ground in the metro.
Suggested Campaigns for This Market
Point-of-care & workforce reach
Doctor-office, office-building, and gym screens geofenced to the Atrium Health Wake Forest Baptist campus, Reynolds American's HQ, and the downtown Innovation Quarter — the single largest venue category in this plan by screen count.
Build this plan →
Grocery, gas & convenience drive-to-store
Grocery, gas-station, and convenience-store screens along the daily commute — the three biggest retail categories in the Winston-Salem plan.
Build this plan →
Festival & event surround
Downtown bar, casual-dining, and digital-billboard screens concentrated for Carolina Classic Fair and International Black Theatre Festival weeks.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Winston-Salem. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
Frequently Asked Questions About Winston-Salem DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and office lobbies. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Winston-Salem?
Winston-Salem DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Winston-Salem?
The live 12-mile Winston-Salem plan carries 893 active digital screens across venue types including doctor's offices, grocery, gas stations, convenience stores, office buildings, casual dining, bars, apartment buildings, and roadside digital billboards.
How many people can a Winston-Salem DOOH campaign reach?
The current Winston-Salem plan delivers roughly 113.9 million monthly impressions in a tight 12-mile radius around downtown, inside Nielsen DMA #46 (Greensboro-High Point-Winston Salem) with 766,980 TV homes.
Why is the Winston-Salem plan a 12-mile radius instead of 30 miles?
Winston-Salem shares its Nielsen DMA with Greensboro and High Point, and sits only about 24 miles from Greensboro's own hand-built plan. A 30-mile radius here would double back into screens already covered by that market. Staying tight at 12 miles keeps every screen on this page genuinely inside Winston-Salem.
How fast can a Winston-Salem DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby North Carolina Markets
Plan a Winston-Salem Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code rd331b527YQ), 12-mile radius around downtown Winston-Salem, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] Wikipedia — Winston-Salem, North Carolina (2020 U.S. Census population 249,545; Winston-Salem metropolitan area estimated at 705,187 residents, 86th-largest U.S. metro; nicknames including "Twin City" and "Camel City")
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (Greensboro-High Point-Winston Salem, NC #46, 766,980 TV homes — verified via direct raw fetch, not summarized)
- [4] Data USA — Winston-Salem, NC (U.S. Census ACS 2024 commute data: drove alone 71.7%, worked from home 14.1%, carpooled 9.5%, mean commute 21.5 minutes)
- [5] Wikipedia — Hanesbrands (based in the Park Building in downtown Winston-Salem since a 2024 headquarters move; acquired by Gildan Activewear, acquisition completed December 1, 2025 — no longer an independently traded company)
- [6] Wikipedia — Reynolds American (headquartered at RJR Plaza in Winston-Salem, North Carolina; a subsidiary of British American Tobacco since 2017)
- [7] Greater Winston-Salem, Inc. — "Reynolds American Inc. to Expand Production and Add Jobs in Forsyth County" (April 3, 2025; over 500 jobs added in 2024, an additional 300 planned in 2025)
- [8] Wikipedia — Atrium Health Wake Forest Baptist (academic medical center based in Winston-Salem, more than 19,220 employees, 1,535 licensed beds; part of Charlotte-based Advocate Health)
- [9] Wikipedia — Wake Forest University (Fall 2023 enrollment of 9,121 students — 5,471 undergraduate, 3,650 postgraduate; Reynolda Campus north of downtown Winston-Salem plus a presence in the Innovation Quarter downtown)
- [10] Wikipedia — Truist Financial Corporation (corporate headquarters relocated to Charlotte, North Carolina in December 2019 following the BB&T–SunTrust merger; Winston-Salem retained as the bank's stated headquarters for community banking)
- [11] Winston-Salem State University — official news release (fall 2025 enrollment of 4,962 students, the university's highest enrollment growth in years)
- [12] Wikipedia — Old Salem (restored Moravian community first settled in 1766; National Historic Landmark District; roughly 70% of structures original)
- [13] Wikipedia — Reynolda House Museum of American Art (1917 mansion built by Katharine Smith Reynolds and R.J. Reynolds; opened as a museum in 1965)
- [14] Wikipedia — Truist Stadium (Winston-Salem) (5,500-seat ballpark, opened April 10, 2010; home of the Winston-Salem Dash; renamed from BB&T Ballpark in June 2020)
- [15] Wikipedia — Lawrence Joel Veterans Memorial Coliseum (14,665-seat arena, opened August 28, 1989; home of Wake Forest Demon Deacons basketball)
- [16] Wikipedia — Innovation Quarter (330-acre downtown Winston-Salem innovation district, 2.1 million sq ft developed; renamed from Wake Forest Innovation Quarter in 2020)
- [17] N.C. Department of Transportation — "Salem Parkway/U.S. 421 Open Months Ahead of Schedule" (February 2020; $99.2 million reconstruction of Business 40 through downtown Winston-Salem; freeway renamed Salem Parkway, Business Loop I-40 designation retired)
- [18] Winston-Salem Chronicle — "Smith Reynolds Airport Contributes $885 Million, 3,190 Jobs to Local Economy" (January 8, 2025, citing the NCDOT Aviation Division's "North Carolina: The State of Aviation" report)
- [19] Wikipedia — Smith Reynolds Airport (public general-aviation airport 3 miles northeast of downtown Winston-Salem; no scheduled commercial airline service)
- [20] Wikipedia — West End Historic District (Winston-Salem, North Carolina) (229 acres, 508 contributing buildings, streetcar suburb built 1887-1930)
- [21] Wikipedia — Ardmore Historic District (600 acres, 2,093 contributing buildings, platted 1910-1924, listed on the National Register in 2004)
- [22] Wikipedia — Washington Park Historic District (Winston-Salem, North Carolina) (145 acres, 348 contributing buildings, streetcar suburb built circa 1892-1940)
- [23] Wikipedia — Bethabara Historic District (41-acre district within a 183-acre city park; site of Winston-Salem's first Moravian settlement, 1753; National Historic Landmark since 1999)
- [24] WFMY News 2 — "Carolina Classic Fair 2025 Ends with 251,213 Attendees" (October 2025)
- [25] Wikipedia — International Black Theatre Festival (founded 1989 by Larry Leon Hamlin as the National Black Theatre Festival; renamed International Black Theatre Festival beginning in 2024; held biennially, bringing nearly 60,000 people to Winston-Salem)
- [26] Mapbox Directions API — driving route geometry for the US-52, US-421, and I-40 corridors, pulled 2026-07-05
Get Your Ad on Winston-Salem Screens
Every screen in the Winston-Salem market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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