DOOH Marketing

DOOH Advertising in Fayetteville, AR

Part of Nielsen DMA #96 (Fort Smith-Fayetteville-Springdale-Rogers) with 352,410 TV homes. A live 30-mile plan around downtown Fayetteville spans the whole Northwest Arkansas corridor, reaching 1,147 active digital screens delivering 142.7M monthly impressions.

Get Your Ad on Fayetteville Screens See what's bookable ↓

New to Out-of-Home?

DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns

Fayetteville is a college town first — the University of Arkansas's flagship campus sits right in the middle of it — but it's also one corner of a much bigger picture. Drive 30 minutes up the same interstate and you'll pass through Springdale, Rogers, and Bentonville, home to some of the biggest corporate names in the country. Nielsen doesn't split that corridor into separate markets, and neither does this plan: a 30-mile radius around downtown Fayetteville captures the whole Northwest Arkansas footprint as one buyable audience.

That's the same logic behind digital out-of-home (DOOH) advertising generally: a message on the screens already built into daily life — movie-theater lobbies, gas-pump displays, grocery aisles, bars, and doctors' offices — reaching people wherever they actually are instead of a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.

Plan

Search real inventory by market, venue type, and audience, then build a media plan in seconds.

Buy

Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.

Measure

Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.

Here's exactly what's bookable across that Northwest Arkansas footprint right now.

Active Screens

1,147^[1]

Monthly Impressions

142.7M^[1]

Plan Radius

30 mi^[1]

Nielsen DMA

#96^[3]

Why Fayetteville Matters

Fayetteville is Arkansas's second-largest city and the anchor of the Fayetteville-Springdale-Rogers metro, with 93,949 residents in the city proper and 546,725 across the metro^[2]. Per Fayetteville's own employer rankings, the University of Arkansas is the city's single largest employer, with record fall enrollment reaching 34,161 students in 2025^[5], and Washington Regional Medical Center — Northwest Arkansas's only community-owned, nonprofit health system — ranks second, based directly in the city^[10]^[2]. Walmart and Tyson Foods also make that same Fayetteville employer list, at No. 3 and No. 9^[2], but their actual corporate headquarters sit in neighboring cities on the same corridor — Walmart in Bentonville, ranked No. 1 on the Fortune 500^[6], and Tyson Foods in Springdale, ranked No. 85 on the 2025 Fortune 500^[7]. J.B. Hunt Transport Services isn't on Fayetteville's employer list at all; its headquarters is a third NWA city, Lowell, and it's a Fortune 500 company in its own right (No. 316, 2024)^[9]^[8].

71.9% of Fayetteville workers drive alone to work, with an average commute of just 18.5 minutes^[4] — short enough that gas-station, grocery, and convenience-store screens catch the same daily loop more than once a week. Movie-theater screens are the single largest venue category in the current plan, reflecting how much of that commute loop runs through the shared retail corridors along College Avenue and I-49.

On the calendar, Razorback football Saturdays at the 76,212-seat Donald W. Reynolds Razorback Stadium^[16] are the biggest recurring crowd event in town, and downtown's Lights of the Ozarks — roughly 500,000 LED lights strung across the historic square for its 32nd annual run^[15] — turns the same Dickson Street bar and casual-dining screens into a late-November-through-New-Year's traffic magnet.

Live Screen Map

Every dot is a bookable digital screen in the live 30-mile Fayetteville plan^[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.

Use two fingers to move the map

Use ctrl + scroll to zoom the map

See the Actual Boards

Real Google Street View of the roadside boards in the Fayetteville plan^[1] — the same corners you drive past on I-49, College Avenue, and Martin Luther King Boulevard. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.

0 boards

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Inventory by Venue Type

Pulled live from the saved 30-mile Fayetteville plan on 2026-07-05^[1], with every screen counted once. The plan carries 1,147 active digital screens delivering 142,656,281 monthly impressions across the Northwest Arkansas corridor.

Venue Type	Screens	Monthly Impressions
Movie Theaters	299	7,794,660
Grocery	170	29,625,997
Doctor Offices	124	3,756,911
Gas Stations	120	7,412,339
Sports Venues	90	10,952,274
Casual Dining	74	38,260,821
Digital Billboards	57	20,316,219
Rideshare / Taxi TV	40	32,805
Bars	33	7,808,373
Apartment Buildings	29	956,581
Convenience Stores	20	1,368,349
Gyms	17	3,050,038
QSR	11	1,745,030
Colleges	10	105,679
Schools	9	826,014
Office Buildings	8	735,314
Airports	8	1,397,376
Other venue types	28	6,511,501
Total	1,147	142,656,281

Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Fayetteville within the shared 352,410-home Fort Smith-Fayetteville-Springdale-Rogers DMA.

Fayetteville Billboard Sizes & Creative Formats

These are the actual screen sizes running in the live Fayetteville plan^[1], counted as unique screens (not format instances). You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait and 7:2 spectacular-format screens.

Resolution (px)	Aspect	Orientation	Screens
1920×1080	16:9	Landscape	979
1080×1920	9:16	Portrait	58
1400×400	7:2	Landscape	52
1280×720	16:9	Landscape	32
840×400	21:10	Landscape	3
810×270	3:1	Landscape	2

997 screens

Accept full-motion video (typically 10 or 15 seconds, silent).

765 screens

Accept a static image — a single high-res JPG or PNG runs everywhere.

741 screens

Support audio, concentrated in movie-theater and gas-station venues.

Listed formats cover 1,126 of the 1,147 screens; the balance run less-common sizes or publisher-defined formats. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.

How Much Does DOOH Cost in Fayetteville?

You don't need a national media budget or an agency contract to put a message in front of Fayetteville. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.

Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a movie-theater lobby screen near campus, a gas-pump display along I-49, or a bar on Dickson Street, all the same price. A bigger budget simply buys more impressions across the corridor, never access to a different tier of inventory. Scale up around a Razorback home game or Lights of the Ozarks, and scale back down whenever you want.

Start at $50/day

Enough to put a real message on Fayetteville screens — test the market before you scale.

No commitment

No annual contract, no minimum term. Run a single week or run all year.

One flat CPM

Every venue type priced the same — your budget buys impressions, not access tiers.

Ready to put your brand on Fayetteville screens?

Live on Fayetteville screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.

Get Your Ad on Fayetteville Screens

Screens Near the Places You Know

The same 1,147 screens, zoomed in on the Fayetteville landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot^[1] — the downtown square, Dickson Street, the University of Arkansas campus, Razorback Stadium, Bud Walton Arena, and out to Northwest Arkansas Mall.

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Target Screens Along Any Route, Not Just a Radius

A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine^[19], then geofences every bookable screen within reach of that exact path, end to end.

Fayetteville's road grid gives three obvious candidates: I-49 running the length of the Northwest Arkansas corridor toward Bentonville; College Avenue (US-71B), the original business route through Fayetteville and on to Springdale; and US-62, the west-side arterial out toward Farmington and Prairie Grove. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan^[1].

Map inventory is loading elsewhere — Failed to fetch.

0 bookable screens sit within 0.75 miles of I-49 North-South Spine (Fayetteville, AR → Bentonville, AR, 29 route miles). The mix along this corridor:

Corridor screens are filtered live from the 30-mile Fayetteville plan [1] against Mapbox driving geometry [19], counting each screen within the listed buffer of the route.

Screen Formats Active in Fayetteville

Real photos of the screen formats running in the Fayetteville plan^[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.

Neighborhoods & Trade Areas

Downtown Square & Dickson Street^[14]^[13]

The historic downtown square has hosted the Fayetteville Farmers' Market every Saturday since 1973, feeding directly into Dickson Street next door — home to George's Majestic Lounge, Arkansas's oldest continuously operating live-music venue, open since 1927. The market's densest bar and casual-dining screen concentration.

Wilson Park Historic District^[11]

47 contributing buildings just north of Dickson Street, listed on the National Register of Historic Places since March 1995 — a walkable pocket of century-old homes minutes from downtown.

Washington-Willow Historic District^[12]

More than 100 Victorian, Italianate, and craftsman homes spread across roughly 37 acres, bounded by College Avenue (US-71B) — one of the city's oldest residential trade areas.

Northwest Arkansas Mall Corridor^[18]

The region's original enclosed mall, open since 1972 with 820,581 square feet anchored by two Dillard's stores and JCPenney, anchoring the North College Avenue retail strip.

Suggested Campaigns for This Market

Razorback gameday & campus surround

Billboard, bar, and casual-dining screens concentrated around Dickson Street and the Razorback Stadium approach roads on football Saturdays — the biggest recurring live-event traffic spike in the plan.

Build this plan →

Student & apartment-dweller reach

Movie-theater, apartment-building, and gym screens across the plan's single largest venue category — the densest format around campus and off-campus student housing.

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NWA corporate & healthcare workforce reach

Office-building, doctor-office, and gas-station screens geofenced along the I-49 corridor linking Washington Regional's Fayetteville campus to the Walmart, Tyson, and J.B. Hunt commute pattern running north through Springdale, Rogers, and Bentonville.

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Sports & Entertainment Footprints

Donald W. Reynolds Razorback Stadium^[16]

76,212-seat home of Arkansas Razorbacks football, on the University of Arkansas campus — the single largest recurring crowd event on the Fayetteville calendar every fall Saturday.

Bud Walton Arena^[17]

19,368-seat home of Razorback men's and women's basketball — the fifth-largest on-campus arena in the country.

What DOOH Delivers

Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Fayetteville. Different brands and markets — same platform, same playbook.

+51%

Awareness Lift

Education — Higher Education

Read case study →

+33%

Dine-In Traffic Lift

Restaurants

Read case study →

9.9x

Foot Traffic Lift

Foot Traffic — Apparel Retailer

Read case study →

See all DOOH case studies →

Frequently Asked Questions About Fayetteville DOOH

What is DOOH advertising?

Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and movie-theater lobbies. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.

How much does DOOH advertising cost in Fayetteville?

Fayetteville DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the corridor rather than access to different inventory.

What types of screens can I book in Fayetteville?

The live 30-mile Fayetteville plan carries 1,147 active digital screens across venue types including movie theaters, grocery, doctor offices, gas stations, sports venues, casual dining, and roadside digital billboards.

How many people can a Fayetteville DOOH campaign reach?

The current Fayetteville plan delivers roughly 142.7 million monthly impressions, part of Nielsen DMA #96 (Fort Smith-Fayetteville-Springdale-Rogers) with 352,410 TV homes.

Why does this plan cover a 30-mile radius instead of just the city of Fayetteville?

Fayetteville, Springdale, Rogers, and Bentonville are separate cities that function as one Northwest Arkansas market and share a single Nielsen DMA. A 30-mile radius around downtown Fayetteville captures that whole sellable corridor — including the commute pattern between Fayetteville's Washington Regional and University of Arkansas campus and the Walmart, Tyson Foods, and J.B. Hunt offices headquartered in the neighboring cities up the same road.

How fast can a Fayetteville DOOH campaign launch?

Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.

Nearby Arkansas Markets

Springdale, AR Rogers, AR Bentonville, AR Fort Smith, AR

Plan a Fayetteville Campaign

B2C Marketing B2B Marketing DOOH Targeting

Sources

Get Your Ad on Fayetteville Screens

Every screen in the Fayetteville market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.

Get Your Ad on Fayetteville Screens

More for Fayetteville planners

Venue types with the same audience

Bars

Also runs on Bars

Gyms

Also runs on Gyms

Billboards

Also runs on Billboards

Campaigns with a similar mix

Banking — Betterment

Same venue mix: Billboards, Gas Stations

Retail — Store Remodel Campaign

Same venue mix: Billboards, Gas Stations

Restaurants

Same venue mix: Billboards, Gas Stations

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