DOOH Marketing
DOOH Advertising in Fayetteville, NC
Nielsen DMA #22 — Raleigh-Durham (Fayetteville) — 1,345,840 TV homes. A live 30-mile plan around downtown Fayetteville — home turf for the 82nd Airborne and a fast-growing Sandhills commercial hub — carries 1,176 active digital screens delivering over 134 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Picture a normal Tuesday: a screen over the treadmill row at the gym, another at the register in a gas station, a third one glowing in an office-building lobby on the walk back from lunch. None of them can be skipped, muted, or scrolled past — that's digital out-of-home (DOOH), advertising built into the screens people already pass in the course of a real day.
Goldfish Ads runs that whole loop end to end: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, live in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage for you — either way you get precise activation across every market, publisher, and inventory source, with measurement built in so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's that platform zoomed into one market — exactly what's bookable in Fayetteville right now.
Why Fayetteville Matters
Most Southern cities grow toward their military base. Fayetteville grew around it. Home to roughly 208,501 residents inside the city line and 392,336 across the metro[3], the city annexed 85% of the post just north of downtown back in 2008 — folding a base that's headquarters to the 82nd Airborne Division, the XVIII Airborne Corps, and U.S. Army Forces Command inside its own city boundary[3][6]. That post has had a busy couple of years on the naming front: Fort Bragg since 1918, renamed Fort Liberty in 2023, then renamed back to Fort Bragg effective February 2025[6] — this time honoring WWII paratrooper Pfc. Roland L. Bragg rather than the original Confederate namesake[5]. Whatever the sign reads this year, it puts more than 52,000 military personnel and an estimated $4.5 billion annually into the regional economy, right at the edge of town[6][3].
Two very different institutions carry the workforce that shows up on the same screens weekday after weekday. Cape Fear Valley Health runs 8 hospitals and 150-plus locations across the region, backed by more than 1,000 physicians[7]. A few miles north on Murchison Road, Fayetteville State University — a public HBCU founded in 1867 and part of the UNC System since 1972[8] — just posted its fourth straight record enrollment: 7,628 students this past fall[9]. Add Methodist University's 2,300-plus students on the south side of town[10] and this is a genuine college market on top of everything else.
Two real crowds show up here every year. The Dogwood Festival's biggest outing on record pulled more than 250,000 people through downtown in 2017[13], and the International Folk Festival — running since 1978, now staged by the Arts Council of Fayetteville/Cumberland County — averages 75,000 attendees across its Hay Street weekend, the longest-running multicultural festival in the region[14]. Baseball adds a summer-long version of that same foot traffic: the Fayetteville Woodpeckers, the Houston Astros' Single-A Carolina League affiliate[12], fill Segra Stadium's 4,600 seats on Hay Street all season[11].
None of that requires much patience to reach. 73.1% of workers here drive alone, with a mean commute of just 19.1 minutes[4] — short enough that the same gas station, grocery aisle, and office-lobby screen catches most commuters more than once in a given week.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Fayetteville plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Fayetteville plan[1] — the same corners you drive past on I-95, US-401, and Bragg Boulevard. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Fayetteville plan on 2026-07-05[1], with every screen counted once (resold programmatic inventory excluded so no board is double-counted). The plan carries 1,176 active digital screens delivering 134,783,957 monthly impressions across the Sandhills.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 235 | 37,088,441 |
| Digital Billboards | 43 | 17,175,504 |
| Casual Dining | 46 | 15,665,645 |
| Bars | 55 | 10,807,698 |
| Malls | 27 | 9,097,024 |
| Gyms | 25 | 7,540,333 |
| Convenience Stores | 120 | 7,015,170 |
| Gas Stations | 288 | 5,591,721 |
| Sports Venues | 10 | 4,169,264 |
| QSR | 19 | 3,436,732 |
| Apartment Buildings | 20 | 3,042,736 |
| Office Buildings | 46 | 2,953,937 |
| Doctor Offices | 156 | 1,883,615 |
| Pharmacies | 11 | 197,571 |
| Rideshare / Taxi TV | 40 | 27,640 |
| Other venue types | 35 | 9,090,926 |
| Total | 1,176 | 134,783,957 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Fayetteville within the shared Raleigh-Durham (Fayetteville) DMA (1,345,840 TV homes).
Fayetteville Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Fayetteville plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution below.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 830 |
| 1080×1920 | 9:16 | Portrait | 61 |
| 1280×720 | 16:9 | Landscape | 58 |
| 1400×400 | 7:2 | Landscape | 23 |
| 720×1280 | 9:16 | Portrait | 15 |
| 840×400 | 21:10 | Landscape | 14 |
963 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
961 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
514 screens
Support audio, concentrated in gas-station and point-of-care venues.
A 1920×1080 (16:9) master covers the large majority of the market; ship a 9:16 crop alongside it and you're set for nearly every bookable screen in Fayetteville.
How Much Does DOOH Cost in Fayetteville?
There's no rate card and no six-figure minimum to get on Fayetteville screens. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a downtown office lobby display, a grocery-aisle screen, a gas-station pump topper, or a Hay Street bar. You're never paying extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Fayetteville screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Fayetteville screens?
Live on Fayetteville screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,176 screens, zoomed in on the Fayetteville landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Segra Stadium, Cross Creek Mall, Cape Fear Botanical Garden, Fayetteville State University, Methodist University, and the Market House on Hay Street.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius is a blunt instrument. Give Goldfish an actual road instead — a commute, a highway, a delivery run between stores — and we trace it with the Mapbox routing engine[19], then geofence every bookable screen within reach of that path: the billboards, gas stations, grocery stops, and doctor offices a driver actually passes end to end.
None of Fayetteville's three main approach corridors is here by accident. I-95 threads the eastern edge of the plan, US-401/Raeford Road carries the western Sandhills approach, and Murchison Road/NC-24 is the direct line north toward Fort Bragg's gate. Pick one below to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-95 North-South Corridor (Lumberton, NC → Dunn, NC, 56.6 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Fayetteville plan [1] against Mapbox driving geometry [19], counting each screen within the listed buffer of the route.
Screen Formats Active in Fayetteville
Real photos of the screen formats running in the Fayetteville plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Haymount[15]
A historic residential district on a bluff just west of downtown, developed from the early 1800s through 1950 with Queen Anne and Colonial Revival homes — 60 contributing buildings earned it a spot on the National Register of Historic Places in 1983.
Downtown / Hay Street[16]
The Fayetteville Downtown Historic District — 113 contributing buildings across 59 acres along Hay, Person, Green, and Gillespie streets, anchored by the 1838 Market House rotary. City hall, the library, churches, restaurants, and shops all sit inside it.
Murchison Road / Seabrook-Broadell[17]
The corridor that runs past Fayetteville State University, anchored by the Seabrook-Broadell neighborhood — developed in 1956 as a community for the city's Black middle class and still home to generations of families tied to FSU and E.E. Smith High School.
Massey Hill[18]
A south-side mill village that grew up around three textile plants starting in 1898. A 2018 heritage project and a piece of public art installed at the Camden/Cumberland roundabout in 2019 now mark the neighborhood's century-plus of mill history.
Suggested Campaigns for This Market
Fort Bragg commute & healthcare workforce reach
Gas-station, convenience-store, and doctor-office screens along the approach corridors into Fort Bragg and around the Cape Fear Valley Health campus, where military families, PCS traffic, and hospital staff pass the same screens on repeat every week.
Build this plan →
Grocery / CPG drive-to-store
Grocery, gas-station, and convenience-store screens across the AM and PM commute — three of the largest venue categories in this plan — spread across Fayetteville's neighborhood corridors and the I-95/US-401 approaches.
Build this plan →
Gameday & downtown nightlife surround
Bar, casual-dining, and billboard screens geofenced around Segra Stadium on Woodpeckers gamedays, plus the Hay Street/Market House downtown district for weekday and weekend foot traffic.
Build this plan →
Sports & Entertainment Footprints
Segra Stadium[11]
The 4,600-seat, downtown home of the Fayetteville Woodpeckers — the Carolina League's Single-A affiliate of the Houston Astros — packing Hay Street on game nights since the stadium opened in April 2019.
Methodist University[10]
A private university with 2,300-plus enrolled students (roughly 2,000 undergraduate, 300 graduate) on its Fayetteville campus.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Fayetteville. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+51%
Awareness Lift
Education — Higher Education
Read case study →
+26%
Sales Lift
Drive Sales
Read case study →
Frequently Asked Questions About Fayetteville DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — office-lobby displays, grocery-aisle screens, gas-pump screens, gyms, bars, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Fayetteville?
Fayetteville DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Fayetteville?
The live 30-mile Fayetteville plan carries 1,176 active digital screens across venue types including grocery, digital billboards, casual dining, bars, malls, and gas stations.
How many people can a Fayetteville DOOH campaign reach?
The current Fayetteville plan delivers roughly 134.8 million monthly impressions across the Sandhills. Fayetteville shares the Raleigh-Durham (Fayetteville) Nielsen DMA, ranked #22 nationally with 1,345,840 TV homes — it does not have its own standalone media market.
How fast can a Fayetteville DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby North Carolina Markets
Plan a Fayetteville Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code x3cmEq29f_0), 30-mile radius around downtown Fayetteville, NC (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — Raleigh-Durham (Fayetteville) media market page, 2024-25 Nielsen DMA rankings (22nd-biggest media market, 1,345,840 TV homes)
- [3] Wikipedia — Fayetteville, North Carolina (2020 U.S. Census population 208,501, the 6th-most populous city in North Carolina; metro area estimated population 392,336 in 2023, the 142nd-most populous in the United States; Fort Bragg and Pope Army Airfield sit within the city's northern boundary after Fayetteville annexed 85% of Fort Bragg in September 2008; the installation contributes an estimated $4.5 billion annually to the regional economy)
- [4] Data USA — Fayetteville, NC (2024 Census ACS commute data: 73.1% of workers drove alone, 7.71% worked from home, mean commute time 19.1 minutes)
- [5] Army.mil — "Fort Liberty Becomes Fort Bragg, Renamed for Battle of the Bulge Hero" (Secretary of Defense order renaming Fort Liberty back to Fort Bragg, this time honoring WWII paratrooper Pfc. Roland L. Bragg, a Silver Star and Purple Heart recipient, rather than the original Confederate namesake; renaming ceremony March 2025)
- [6] Wikipedia — Fort Bragg (current installation: headquarters of the XVIII Airborne Corps, home of the 82nd Airborne Division, U.S. Army Special Operations Command, and U.S. Army Forces Command (FORSCOM); more than 251 square miles across Cumberland, Hoke, and Harnett counties; more than 52,000 military personnel; renamed Fort Liberty in 2023, renamed back to Fort Bragg in February 2025)
- [7] capefearvalley.com — Cape Fear Valley Health homepage (8 hospitals, 1,000+ physicians, 150+ locations, 90+ specialty and primary care clinics; describes itself as North Carolina's 8th-largest health system)
- [8] Wikipedia — Fayetteville State University (a public historically black university, founded 1867 as the Howard School, became a constituent institution of the University of North Carolina System in 1972)
- [9] Fayetteville State University (uncfsu.edu) — "Fayetteville State Shatters Enrollment Record with over 7,600 Students" (fall 2025: 7,628 total students, an all-time high for the fourth consecutive year, with the largest freshman class since 2007)
- [10] methodist.edu — "By the Numbers" (2,300+ enrolled students, approximately 2,000 undergraduate and 300 graduate)
- [11] Wikipedia — Segra Stadium (4,600-seat capacity; opened April 18, 2019 after a $37.8 million construction project; home of the Fayetteville Woodpeckers; located at 460 Hay Street in downtown Fayetteville)
- [12] Wikipedia — Fayetteville Woodpeckers (a Minor League Baseball team in the Carolina League, Single-A affiliate of the Houston Astros since 2017)
- [13] Wikipedia — Fayetteville Dogwood Festival (annual festival held the fourth weekend in April; 2017 was the largest festival to date, drawing more than 250,000 visitors)
- [14] CityView NC — International Folk Festival history (founded in 1978 by Martha Duell and Mildred Evans; managed by the Olde Fayetteville Association before the Arts Council of Fayetteville/Cumberland County took over in 2000; "the longest-running multi-cultural festival in the region," now featuring nearly 22 cultures and averaging 75,000 attendees a year as of its 2024, 46th-annual staging)
- [15] Wikipedia — Haymount District (a national historic district in Fayetteville; 60 contributing buildings built roughly 1817-1950; listed on the National Register of Historic Places in 1983)
- [16] Wikipedia — Fayetteville Downtown Historic District (roughly along Hay, Person, Green, Gillespie, Bow, Old, W. Russell, and Cool Spring streets; 59 acres; 113 contributing buildings built between the 1780s and 1949; listed on the National Register of Historic Places on July 1, 1999; incorporates the Market House Square District)
- [17] Yahoo News — "Fayetteville's living history: Neighbors work to preserve historically Black neighborhood" (the Seabrook-Broadell neighborhood off Murchison Road, developed in 1956 as a community for Fayetteville's Black middle class, anchored by Fayetteville State University and E.E. Smith High School)
- [18] DigitalNC — Massey Hill Heritage Discovery Project (Massey Hill grew up around three textile mills starting in 1898; the community completed a heritage discovery project in 2018 and installed public art marking the neighborhood's mill-era history in January 2019)
- [19] Mapbox Directions API — driving route geometry for the I-95, US-401, and Murchison Road/NC-24 corridors, pulled 2026-07-05
Get Your Ad on Fayetteville Screens
Every screen in the Fayetteville market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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