DOOH Marketing
DOOH Advertising in Kissimmee, FL
Nielsen DMA #15 (Orlando-Daytona Beach-Melbourne) · 1,902,420 TV homes. A live 12-mile plan around downtown Kissimmee — held tight to the US-192 tourist corridor, not the whole Orlando metro — carries 2,563 active digital screens delivering 860.6 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Drive west on US-192 through Kissimmee and you pass a screen roughly every quarter mile — a gas pump, a hotel lobby, a rental-car counter, a chain restaurant window. That's digital out-of-home (DOOH): advertising on the real screens people pass on their way somewhere, in a format nobody can skip, mute, or scroll past.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Kissimmee right now.
Why Kissimmee Matters
Experience Kissimmee, the county's tourism authority, trademarked the phrase "Vacation Home Capital of the World®" for a reason: more than 30,000 vacation homes sit here, most of them 5 to 20 minutes from Walt Disney World Resort[6] — whose own property, per Wikipedia, actually straddles the Orange/Osceola county line, with part of the resort sitting inside the county Kissimmee governs as seat[15]. That single fact shapes almost every screen on this page: hotel lobbies, rental-car counters, and gas stations along US-192 don't just serve residents, they serve a visitor population that can outnumber locals on any given week.
It's still a real city underneath the tourism, though — 79,226 residents inside Kissimmee proper and 388,656 across Osceola County as of the 2020 census[3][4], two-thirds of them Hispanic or Latino[3], a demographic makeup that should shape creative and language choices as much as the theme-park calendar does. The county's largest employers reflect a mix of both worlds: the School District of Osceola County, AdventHealth's Celebration and Kissimmee hospital campuses, Disney Destinations LLC, Publix, and county government together account for 17,780 jobs[7].
Getting anywhere here means driving: 65.9% of workers commute alone by car, with a mean commute of 33.7 minutes[5] — long enough, and repetitive enough, that gas-station, convenience-store, and apartment-lobby screens along the daily commute build real frequency, on top of whatever a first-time visitor sees once on the way to the parks.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Kissimmee plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Kissimmee plan[1] — the same corners you drive past on US-192, the Turnpike, and Orange Blossom Trail. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Kissimmee plan on 2026-07-05[1], with every screen counted once. The plan carries 2,563 active digital screens delivering 860,602,981 monthly impressions across the market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 969 | 1,637,500 |
| Doctor Offices | 215 | 5,099,577 |
| Apartment Buildings | 151 | 18,012,592 |
| Gas Stations | 131 | 4,802,736 |
| Sports Venues | 125 | 14,216,529 |
| Convenience Stores | 109 | 12,469,530 |
| Casual Dining | 108 | 44,404,615 |
| Bars | 106 | 25,122,710 |
| Airports | 106 | 38,150,616 |
| Grocery | 101 | 36,795,716 |
| Malls | 93 | 429,598,541 |
| Digital Billboards | 92 | 173,235,702 |
| Movie Theaters | 84 | 16,509,574 |
| Office Buildings | 47 | 3,294,994 |
| Urban Panels | 28 | 25,162,596 |
| Pharmacies | 24 | 1,168,526 |
| Gyms | 23 | 4,390,789 |
| Hotels | 21 | 1,945,427 |
| Other venue types | 30 | 4,584,711 |
| Total | 2,563 | 860,602,981 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around downtown Kissimmee within the 1,902,420-home Orlando-Daytona Beach-Melbourne DMA.
Kissimmee Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Kissimmee plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,050 |
| 1080×1920 | 9:16 | Portrait | 262 |
| 1400×400 | 7:2 | Landscape (banner strip) | 87 |
| 720×1280 | 9:16 | Portrait (small-format) | 70 |
| 728×90 | 364:45 | Landscape (banner strip) | 6 |
| 970×90 | 97:9 | Landscape (banner strip) | 3 |
2,291 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,520 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,606 screens
Support audio, concentrated in the market's vehicle and drive-thru formats.
Listed formats cover 2,478 of 2,563 screens in the plan (2,493 screens carry any dimension at all). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Kissimmee?
You don't need a rate card or a six-figure budget to run out-of-home in Kissimmee. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a hotel-lobby display, a gas-station screen, a casual-dining tabletop, or an airport terminal. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, week by week, anytime.
Start at $50/day
Enough to put a real message on Kissimmee screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Kissimmee screens?
Live on Kissimmee screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,563 screens, zoomed in on the Kissimmee landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Kissimmee Lakefront Park, Old Town, Osceola Heritage Park, The Loop, and Celebration.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a hotel-to-park shuttle path — and we trace it with the Mapbox routing engine[16], then geofence every bookable screen within reach of that path: the hotels, gas stations, casual-dining spots, and roadside billboards a driver actually passes end to end.
Here are three of Kissimmee's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of US-192 Irlo Bronson Corridor (St. Cloud, FL → Kissimmee, FL, 9.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Kissimmee plan [1] against Mapbox driving geometry [16], counting each screen within the listed buffer of the route.
Screen Formats Active in Kissimmee
Real photos of the screen formats running in the Kissimmee plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Historic Downtown Kissimmee & Lakefront[12]
Sits on the northwest shore of Lake Tohopekaliga — 22,700 acres and a 42-mile shoreline, the largest lake in Osceola County — where Broadway's storefronts meet a working lakefront park, marina, and fishing pier.
Old Town Entertainment District[9]
An 18-acre stretch of US-192 built in 1986 as a recreation of a classic Florida town — roughly 70 shops, restaurants, bars, and rides, plus a Saturday Classic Car Show & Cruise billed as the longest-running weekly car show and cruise in America.
Celebration[10]
A master-planned New Urbanism community the Walt Disney Company founded in 1994 and later divested — today every property is privately owned, home to roughly 11,000 residents a few miles from Old Town.
Buena Ventura Lakes (BVL)[13]
An unincorporated community of more than 30,000 residents in northern Osceola County, immediately adjacent to Kissimmee — one of the metro's densest residential trade areas outside the city line itself.
Four Corners[14]
The unincorporated vacation-home hub where Lake, Orange, Osceola, and Polk counties meet, more than 56,000 residents strong — the geographic core of the region's short-term-rental industry, minutes from the theme-park gates.
Suggested Campaigns for This Market
US-192 visitor corridor reach
Hotel, gas-station, and casual-dining screens strung along the US-192/Irlo Bronson tourist strip, geofenced to reach the millions of travelers driving between the theme parks and their hotel or vacation home each day.
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Vacation-rental drive-to-book
Grocery, convenience-store, and gas-station screens across Four Corners and Buena Ventura Lakes — the vacation-home neighborhoods where renters stock up for a week's stay before heading to the gate.
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Resident & local-audience reach
Doctor's-office, grocery, and rideshare screens across Kissimmee's year-round resident neighborhoods, where two out of three residents are Hispanic or Latino — a market that lives here long after the tourists check out.
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Sports & Entertainment Footprints
Silver Spurs Arena at Osceola Heritage Park[8]
8,300-seat arena (up to 10,000 for concerts) that's hosted the Silver Spurs Rodeo since opening in September 2003 — part of the wider Osceola Heritage Park events complex.
The Loop[11]
An 840,000-square-foot outdoor shopping and dining center at John Young Parkway and Osceola Parkway, open since 2007 — a Regal theater, Kohl's, JCPenney, and dozens of specialty retailers anchor the two-sided lifestyle center.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Kissimmee. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
2.8x
Store Visit Lift
Visit to Store — Outdoor Clothing
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Kissimmee DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — hotel-lobby displays, gas-pump screens, grocery-aisle screens, rideshare-vehicle screens, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out and moving through the city.
How much does DOOH advertising cost in Kissimmee?
Kissimmee DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Kissimmee?
The live 12-mile Kissimmee plan carries 2,563 active digital screens across venue types including rideshare/taxi TV, doctor's offices, apartment lobbies, gas stations, sports venues, convenience stores, casual dining, bars, airports, grocery, and malls.
How many people can a Kissimmee DOOH campaign reach?
The current Kissimmee plan delivers roughly 860.6 million monthly impressions in a tight 12-mile radius around downtown, inside Nielsen DMA #15 (Orlando-Daytona Beach-Melbourne) with 1,902,420 TV homes.
How fast can a Kissimmee DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Florida Markets
Plan a Kissimmee Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 3doSausb6HI), 12-mile radius around downtown Kissimmee, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings, raw market table (Orlando-Daytona Beach-Melbourne #15, 1,902,420 TV homes)
- [3] Wikipedia — Kissimmee, Florida (2020 U.S. Census population 79,226; Hispanic/Latino population 67.12%; coordinates 28.30417°N 81.41278°W; on the northwest shore of Lake Tohopekaliga; U.S. Route 192/Irlo Bronson Memorial Highway)
- [4] Wikipedia — Osceola County, Florida (2020 U.S. Census population 388,656)
- [5] Data USA — Kissimmee, FL (U.S. Census ACS commute data: drove alone 65.9%, carpooled 18%, worked at home 9.47%, mean travel time 33.7 minutes)
- [6] Experience Kissimmee — "Vacation Home Capital of the World®" (more than 30,000 vacation homes; most 5–20 minutes from Walt Disney World Resort)
- [7] WFTV — "Top of the List: Osceola County's largest employers" (School District of Osceola County, AdventHealth Celebration & Kissimmee, Disney Destinations LLC, Publix Supermarkets, and Osceola County government — combined 17,780 employees)
- [8] Wikipedia — Silver Spurs Arena (8,300 seats, up to 10,000 max capacity; opened September 2003; part of Osceola Heritage Park; home of the Silver Spurs Rodeo)
- [9] Wikipedia — Old Town (amusement park) (opened December 1986; roughly 70 shops, restaurants, bars, attractions, and rides; Saturday Classic Car Show & Cruise billed as the longest-running weekly car show and cruise in America; 86-foot Ferris wheel added in a 2019 reopening)
- [10] Wikipedia — Celebration, Florida (founded 1994 by the Walt Disney Company; New Urbanism master-planned community; 2020 census population 11,178; all properties now privately owned)
- [11] Wikipedia — The Loop (Kissimmee) (840,000-square-foot outdoor lifestyle center; opened 2007; corner of John Young Parkway and Osceola Parkway)
- [12] Wikipedia — Lake Tohopekaliga (22,700 acres; 42-mile circumference; largest lake in Osceola County)
- [13] Wikipedia — Buena Ventura Lakes, Florida (2020 census population 30,251; census-designated place in northern Osceola County near Kissimmee)
- [14] Wikipedia — Four Corners, Florida (2020 census population 56,381; the area where Lake, Orange, Osceola, and Polk counties meet; 25 miles southwest of Orlando)
- [15] Wikipedia — Walt Disney World (most of the resort is in southwestern Orange County, with the remainder in adjacent Osceola County; 80,000+ employees; average annual attendance of more than 49 million in 2024)
- [16] Mapbox Directions API — driving route geometry for the US-192, Florida's Turnpike, and US-17-92/Orange Blossom Trail corridors, pulled 2026-07-05
Get Your Ad on Kissimmee Screens
Every screen in the Kissimmee market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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