DOOH Marketing
DOOH Advertising in Modesto, CA
Nielsen DMA #20 (Sacramento-Stockton-Modesto) · 1,497,920 TV homes. A live 30-mile plan around downtown Modesto carries 1,562 active digital screens delivering 230.3M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Every June, downtown Modesto turns into a rolling car show: classic cars cruise the same blocks that inspired hometown filmmaker George Lucas's American Graffiti, part of the city's month-long Graffiti Summer, which culminates in a cruise parade that draws tens of thousands[9]. A city that already knows how to hold a captive audience's attention at a real intersection is exactly the kind of market digital out-of-home was built for: it lives on the screens people already pass at the gas pump, in the produce aisle, or in a waiting room, not in a feed they can scroll past.
Goldfish Ads turns that into a platform: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, launching in under 24 hours instead of the weeks traditional out-of-home buying takes. Run the whole thing yourself in the self-serve tool, or hand it to our team to plan and manage for you — either path gets you fast, precise activation across every market, publisher, and inventory source, with measurement built in so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Modesto right now.
Why Modesto Matters
Two of the region's biggest employers have never left: E & J Gallo Winery has been headquartered in Modesto since its founding in 1933 and is the largest family-owned winery in the United States, putting 6,500 people to work locally[3] on its way to a reported $5.3 billion in annual revenue[6]; Save Mart Supermarkets was founded in Modesto in 1952 and is still headquartered there today, running 194 stores and 12,000 employees under the Save Mart, Lucky, and FoodMaxx banners[7]. Doctors Medical Center rounds out the city's top employers with 2,600 workers of its own[3].
That employment base sits inside a city of 218,464 people and a Stanislaus County of 552,878[3][4], where 74.9% of workers drive alone to a job that takes an average of 30.2 minutes to reach[5] — a Central Valley commute pattern built around cars, not transit, which is exactly the audience roadside and drive-to-store screens were built to reach.
The calendar peaks every June, when the Modesto American Graffiti Festival — running annually since 1999 and organized by the Kiwanis Club of North Modesto — fills downtown with hundreds of classic cars, live entertainment, and food vendors[8], folded into the city's month-long Graffiti Summer of street fairs, car parades, and concerts that traces straight back to Modesto native George Lucas[9].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Modesto plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Modesto plan[1] — the same corners you drive past on CA-99 and CA-132. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Modesto plan on 2026-07-05[1], with every screen counted once. The plan carries 1,562 active digital screens delivering 230,315,442 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 352 | 82,627,173 |
| Convenience Stores | 251 | 14,021,353 |
| Doctor Offices | 155 | 2,623,485 |
| Gas Stations | 132 | 4,639,588 |
| Office Buildings | 113 | 12,342,325 |
| Casual Dining | 108 | 21,409,114 |
| Liquor Stores | 98 | 3,688,234 |
| Bars | 88 | 18,781,047 |
| Movie Theaters | 79 | 18,131,839 |
| Malls | 32 | 11,108,951 |
| Gyms | 26 | 4,108,710 |
| QSR | 25 | 2,965,419 |
| Rideshare / Taxi TV | 22 | 9,638 |
| Pharmacies | 18 | 1,827,787 |
| Digital Billboards | 17 | 17,948,829 |
| Apartment Buildings | 14 | 1,357,104 |
| Urban Panels | 8 | 5,164,520 |
| Sports Venues | 6 | 2,980,547 |
| Other venue types | 18 | 4,579,779 |
| Total | 1,562 | 230,315,442 |
Venue types are mutually exclusive and sum to the plan total. Resold programmatic inventory is excluded so each screen is counted once. Figures reflect the 30-mile radius around downtown Modesto within the Sacramento-Stockton-Modesto Nielsen DMA (1,497,920 TV homes).
Modesto Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Modesto plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump and grocery-aisle screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,104 |
| 1080×1920 | 9:16 | Portrait | 237 |
| 1280×720 | 16:9 | Landscape | 44 |
| 728×90 | 364:45 | Landscape (banner strip) | 32 |
| 1280×960 | 4:3 | Landscape | 29 |
| 720×1280 | 9:16 | Portrait | 26 |
1,424 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,410 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
482 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,472 of the 1,562 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Modesto?
You don't need a rate card or a six-figure budget to run out-of-home in Modesto. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-pump screen, a grocery-aisle display, a doctor's-office waiting room, or a roadside digital billboard. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Modesto screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Modesto screens?
Live on Modesto screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,562 screens, zoomed in on the Modesto landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the Gallo Center for the Arts, the McHenry Mansion, the Modesto Arch, Vintage Faire Mall, Modern Woodmen Field, and McHenry Village.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[12], then geofence every bookable screen within reach of that path: the gas-pump screens, grocery and convenience stores, casual-dining spots, and roadside billboards a driver actually passes end to end.
Here are three of Modesto's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of CA-99 North-South Corridor (Ripon, CA → Turlock, CA, 24.2 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Modesto plan [1] against Mapbox driving geometry [12], counting each screen within the listed buffer of the route.
Screen Formats Active in Modesto
Real photos of the screen formats running in the Modesto plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown Modesto[3]
The city's arts-and-civic core, anchored by the Gallo Center for the Arts (opened 2007 at 1000 I Street) and the landmark Modesto Arch, which has carried the city's "Water Wealth Contentment Health" motto since a 1911 contest.
Graceada Park[3]
A neighborhood of "representative old homes" from the 1920s and earlier, lined with large city-planted shade trees — a mid-century residential district still walkable to downtown.
McHenry Village[11]
A shopping center at 1700 McHenry Avenue that's operated continuously since 1953, today mixing boutique retail, home-and-décor shops, and restaurants along one of Modesto's busiest commercial corridors.
Suggested Campaigns for This Market
Grocery & convenience drive-to-store
Grocery and convenience-store screens across the AM and PM commute — Grocery and Convenience Stores are the two largest venue categories in this plan, spread across Modesto's neighborhood corridors.
Build this plan →
CPG & food-and-beverage B2B reach
Office-building and gas-station screens reaching the workforce of a metro anchored by one of the country's largest wine producers and a regional grocery chain, both headquartered locally.
Build this plan →
Graffiti Summer surround
Casual-dining, bar, and roadside billboard screens concentrated downtown and along McHenry Avenue during the June car-culture calendar — the American Graffiti Festival and Graffiti Summer.
Build this plan →
Sports & Entertainment Footprints
Modern Woodmen Field[10]
A 4,000-seat ballpark built in 1955 (renovated in 1997) — home of the Modesto Roadsters, an MLB Partner League club in the Pioneer League, since the venue's 2026 naming-rights renaming.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Modesto. Different brands and markets — same platform, same playbook.
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
Frequently Asked Questions About Modesto DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, gas-pump screens, doctor's-office waiting rooms, bars, movie theaters, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're out living their day.
How much does DOOH advertising cost in Modesto?
Modesto DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Modesto?
The live 30-mile Modesto plan carries 1,562 active digital screens across venue types including grocery, convenience stores, doctor's offices, gas stations, office buildings, and casual dining.
How many people can a Modesto DOOH campaign reach?
The current Modesto plan delivers roughly 230.3 million monthly impressions across Stanislaus County, which sits in Nielsen DMA #20 (Sacramento-Stockton-Modesto) with 1,497,920 TV homes.
How fast can a Modesto DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby California Markets
Plan a Modesto Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 9r0aodKAC4A), 30-mile radius around downtown Modesto (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Sacramento-Stockton-Modesto #20, 1,497,920 TV homes)
- [3] Wikipedia — Modesto, California (2020 U.S. Census population 218,464; principal employers table: E & J Gallo Winery 6,500 employees, Stanislaus County 4,031, Modesto City Schools 3,200, Doctors Medical Center 2,600, Memorial Medical Center 2,087; Graceada Park — "an area of representative old homes (circa 1920s and earlier)" with city-planted shade trees; Gallo Center for the Arts opened 2007 at 1000 I Street; McHenry Mansion, built 1883 at Fifteenth and I Streets; Modesto Arch bearing the city motto "Water Wealth Contentment Health," selected in a 1911 contest)
- [4] Wikipedia — Stanislaus County, California (2020 U.S. Census population 552,878)
- [5] Data USA — Modesto, CA (U.S. Census ACS 2024 commute data: 74.9% drive alone, 11.6% carpool, 8.45% work from home, mean commute time 30.2 minutes)
- [6] Wikipedia — E. & J. Gallo Winery / Gallo (an American wine producer headquartered in Modesto, California; founded in 1933 by Ernest Gallo and Julio Gallo; "the largest family-owned winery in the United States"; reported annual revenue of $5.3 billion)
- [7] Wikipedia — Save Mart Supermarkets (headquartered in Modesto, California; founded January 17, 1952 in Modesto; 194 stores; 12,000 employees as of 2023; owned by the Jim Pattison Group)
- [8] Wikipedia — Modesto American Graffiti Festival (annual car show and cruise parade started in 1999, organized by the Kiwanis Club of North Modesto, held every June, drawing hundreds of classic cars, live entertainment, and food vendors, with all proceeds returned to the community)
- [9] City of Modesto — Graffiti Summer ("Throughout the month of June, you will find everything from street fairs to classic car parades, concerts, and an impressive showcase of American Graffiti culture," rooted in Modesto as the birthplace of George Lucas and the inspiration for his 1962-set film "American Graffiti"; the annual cruise parade "draws tens of thousands")
- [10] Wikipedia — John Thurman Field (built in 1955; renovated in 1997; a 4,000-seat ballpark at 601 Neece Drive; renamed Modern Woodmen Field in 2026 following the sale of naming rights, now home to the Modesto Roadsters, an MLB Partner League club in the Pioneer League, after the Modesto Nuts played their final game there on August 31, 2025)
- [11] McHenry Village (mchenryvillage.com) — a Modesto shopping center at 1700 McHenry Avenue, operating since 1953 ("A Tradition of Excellence Since 1953")
- [12] Mapbox Directions API — driving route geometry for the CA-99, CA-132, and CA-108 corridors, pulled 2026-07-05
Get Your Ad on Modesto Screens
Every screen in the Modesto market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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