DOOH Marketing
DOOH Advertising in Port St. Lucie, FL
Nielsen DMA #39 (West Palm Beach-Fort Pierce) · 936,790 TV homes. A live 30-mile plan around downtown Port St. Lucie carries 1,222 active digital screens delivering 238.3 million monthly impressions across the Treasure Coast.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Port St. Lucie doesn't have a downtown skyline or a subway system — what it has is a lot of people driving, every single day, to the same gas stations, grocery stores, and doctor's offices. Digital out-of-home puts your ad on the screens already built into those stops: the pump, the checkout aisle, the waiting-room TV, the bulletin over I-95. Nobody skips it, mutes it, or scrolls past it, because it's already part of the errand they're running.
Goldfish Ads makes booking that inventory easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, live in under 24 hours instead of the weeks traditional out-of-home takes. Run the whole thing yourself in the self-serve platform, or hand it to our team to plan and manage for you — either way you get precise activation across every market, publisher, and inventory source, plus built-in measurement to prove what the spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's what that platform looks like zoomed into one market — everything below is bookable in Port St. Lucie right now.
Why Port St. Lucie Matters
Port St. Lucie is one of the fastest-growing cities in the country. The U.S. Census Bureau's own count puts it plainly: between July 2024 and July 2025 the city added 9,131 residents, the 9th-largest numeric gain of any American city of 20,000 or more, pushing the city total to 268,062[13] inside a broader Treasure Coast metro of 556,336[4]. That's a lot of new households discovering which gas station, which grocery store, which doctor's office is theirs now — exactly the kind of audience a screen at those stops is built to reach.
The city started as Port Malabar's cousin project: General Development Corporation bought 40,000 acres here in 1958 and the city incorporated in 1961[3]. Its newest chapter is Tradition, a master-planned district launched in 2006 that's since pulled in Cleveland Clinic Martin Health's Tradition Hospital campus and the Torrey Pines Institute for Molecular Studies, a nonprofit biomedical research center[6][8]. HCA Florida St. Lucie Hospital, a 229-bed facility that's covered the Treasure Coast since 1983, rounds out the market's health-care backbone[7].
This is a car city: 76.7% of workers drive alone, with a 30.5-minute average commute[5] — long enough that a gas-pump or convenience-store screen on the I-95/Turnpike or US-1 corridor earns repeat impressions, not a one-off glance. Port St. Lucie shares its television market with West Palm Beach and Fort Pierce (Nielsen DMA #39, 936,790 TV homes)[2] rather than running its own, so a screen here is reaching a household TV ads in this market are already priced to cover — at no premium.
On the calendar, Tradition Square hosts the Galbani Taste of Little Italy every February — a free, three-day Italian street festival now in its 19th year[11] — while Clover Park, the Mets' spring-training home since 1988, fills its 7,160 seats every late winter and keeps the St. Lucie Mets playing there the rest of the season[10].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Port St. Lucie plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Port St. Lucie plan[1] — the same corners you drive past on I-95, Florida's Turnpike, and US-1. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Port St. Lucie plan on 2026-07-05[1], with every screen counted once. The plan carries 1,222 active digital screens delivering 238,306,637 monthly impressions across the Treasure Coast.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 228 | 10,493,752 |
| Doctor Offices | 189 | 3,500,562 |
| Bars | 137 | 36,225,053 |
| Casual Dining | 123 | 48,393,892 |
| Convenience Stores | 106 | 7,568,091 |
| Grocery | 85 | 44,901,578 |
| Office Buildings | 62 | 4,854,991 |
| Apartment Buildings | 51 | 4,995,949 |
| Rideshare / Taxi TV | 51 | 47,568 |
| Movie Theaters | 37 | 4,201,351 |
| Pharmacies | 30 | 848,509 |
| Gyms | 27 | 5,362,083 |
| Digital Billboards | 17 | 21,091,786 |
| Urban Panels | 12 | 7,697,210 |
| Malls | 9 | 28,245,133 |
| Other venue types | 58 | 9,879,129 |
| Total | 1,222 | 238,306,637 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Port St. Lucie within the 936,790-home West Palm Beach-Fort Pierce DMA.
Port St. Lucie Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Port St. Lucie plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 900 |
| 1280×720 | 16:9 | Landscape | 88 |
| 1080×1920 | 9:16 | Portrait | 75 |
| 720×1280 | 9:16 | Portrait | 36 |
| 1400×400 | 7:2 | Landscape (spectacular) | 12 |
| 728×90 | 364:45 | Landscape (banner) | 11 |
1,098 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,056 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
643 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,122 of the 1,222 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Port St. Lucie?
There's no rate card and no six-figure minimum to run out-of-home in Port St. Lucie. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-pump screen, a doctor's-office display, a bar TV, or a roadside bulletin. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, anytime.
Start at $50/day
Enough to put a real message on Port St. Lucie screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Port St. Lucie screens?
Live on Port St. Lucie screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,222 screens, zoomed in on the landmarks Port St. Lucie residents actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Tradition Square, Clover Park, PGA Village, Torrey Pines Institute, the Botanical Gardens, and the MIDFLORIDA Event Center.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[16], then geofence every bookable screen within reach of that path.
Port St. Lucie sits at the junction of three of the Treasure Coast's biggest arteries: I-95 and Florida's Turnpike, which run parallel through the city before merging near Fort Pierce, and US-1 along the coast. Pick one below to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-95 Treasure Coast Spine (Vero Beach, FL → Palm City, FL, 41.6 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Port St. Lucie plan [1] against Mapbox driving geometry [16], counting each screen within the listed buffer of the route.
Screen Formats Active in Port St. Lucie
Real photos of the screen formats running in the Port St. Lucie plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Tradition[3]
The city's newest master-planned district, launched in 2006 around Tradition Square and now home to the Cleveland Clinic Martin Health campus, Torrey Pines Institute, and a growing retail and events core.
St. Lucie West[3]
The city's established commercial hub straddling I-95 and Florida's Turnpike, anchored by big-box retail, restaurants, and the office parks that draw the daily commute traffic those interchanges carry.
Veranda[3]
One of the city's newer residential communities on the western side of town, part of the wave of subdivisions absorbing Port St. Lucie's population growth.
Newport Isles[3]
A gated residential community in the city's northwest, representative of the master-planned neighborhoods that make up most of Port St. Lucie's housing stock.
Suggested Campaigns for This Market
New-mover / residential growth targeting
Apartment-building and gas-station screens across Tradition and St. Lucie West, the two districts absorbing most of a city that added over 9,000 residents in the past year alone.
Build this plan →
Healthcare & point-of-care reach
Doctor's-office screens — the second-largest venue category in this plan — geofenced around the Cleveland Clinic Tradition campus and HCA Florida St. Lucie Hospital.
Build this plan →
Commuter drive-to-store
Gas station, convenience-store, and grocery screens along the I-95/Turnpike and US-1 corridors that carry Port St. Lucie's daily commute into Fort Pierce and Stuart.
Build this plan →
Sports & Entertainment Footprints
Clover Park[10]
A 7,160-seat stadium that's been the New York Mets' spring-training home since 1988 and hosts the Single-A St. Lucie Mets the rest of the year — a recurring late-winter draw that fills the surrounding NW Peacock Boulevard corridor.
MIDFLORIDA Event Center[12]
A 100,000-square-foot venue with 3,000-person standing capacity that hosts conventions, concerts, and festivals — the Treasure Coast's largest indoor gathering space.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Port St. Lucie. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
2.8x
Store Visit Lift
Visit to Store — Outdoor Clothing
Read case study →
Frequently Asked Questions About Port St. Lucie DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, doctor's-office waiting rooms, grocery aisles, bars, gyms, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Port St. Lucie?
Port St. Lucie DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the Treasure Coast rather than access to different inventory.
What types of screens can I book in Port St. Lucie?
The live 30-mile Port St. Lucie plan carries 1,222 active digital screens across venue types including gas stations, doctor's offices, bars, casual dining, convenience stores, grocery, and roadside digital billboards.
How many people can a Port St. Lucie DOOH campaign reach?
The current Port St. Lucie plan delivers roughly 238.3 million monthly impressions across the Treasure Coast, which sits in Nielsen DMA #39 (West Palm Beach-Fort Pierce) with 936,790 TV homes.
How fast can a Port St. Lucie DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Florida Markets
Plan a Port St. Lucie Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 6_daWYVNGus), 30-mile radius around downtown Port St. Lucie (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — West Palm Beach-Ft. Pierce, FL Media Market (2024-25 Nielsen DMA rank #39, 936,790 TV homes, up 3% from the 2023-24 season)
- [3] Wikipedia — Port St. Lucie, Florida (2020 U.S. Census population 204,851, sixth-most populous city in Florida; General Development Corporation purchased 40,000 acres in 1958; incorporated April 27, 1961; Tradition master-planned community launched 2006; Clover Park; PGA Village 54-hole golf complex; St. Lucie River; 33 officially designated neighborhoods including St. Lucie West, Tradition, Veranda, Newport Isles, and Palm Trails)
- [4] Wikipedia — Port St. Lucie metropolitan area (2025 population estimate 556,336, covering St. Lucie and Martin counties)
- [5] Data USA — Port St. Lucie, FL (U.S. Census ACS commute data: 76.7% drive alone, 7.91% carpool, 12.8% work from home, 30.5-minute mean commute)
- [6] Cleveland Clinic Florida — Tradition Hospital location page (10000 SW Innovation Way, Port St. Lucie; part of Cleveland Clinic Martin Health; fully integrated medical campus with diagnostic centers, outpatient surgery, and a 24-hour emergency department)
- [7] HCA Florida Healthcare — St. Lucie Hospital (229-bed acute-care facility in Port St. Lucie serving the Treasure Coast since 1983; more than 350 physicians and 800 colleagues)
- [8] Wikipedia — Torrey Pines Institute for Molecular Studies (nonprofit 501(c)(3) biomedical research institute with a Port St. Lucie campus, researching causes and treatments for cancer, heart disease, diabetes, Alzheimer's, and other diseases)
- [10] Wikipedia — Clover Park (Florida) (7,160-seat stadium in Port St. Lucie, opened March 5, 1988; spring training home of the New York Mets; also home to the Single-A St. Lucie Mets)
- [11] Tradition, Port St. Lucie — "19th Annual Galbani Taste of Little Italy" event page (Tradition Square, Port St. Lucie; three-day Italian street festival, Feb 13-15, 2026; free admission)
- [12] Cvent — MIDFLORIDA Credit Union Event Center venue profile (9221 SE Event Center Place, Port St. Lucie; standing capacity 3,000, seating capacity 1,400; 100,000 sq. ft. total meeting space; built 2009)
- [13] U.S. Census Bureau — "Population Growth Holds Steady in Midsized Cities Amid Widespread Slowdown" (Vintage 2025 population estimates, released May 14, 2026; Port St. Lucie added 9,131 residents between July 1, 2024 and July 1, 2025, the 9th-largest numeric increase among all U.S. cities of 20,000+ population, reaching a total of 268,062)
- [16] Mapbox Directions API — driving route geometry for the I-95, Florida's Turnpike, and US-1 corridors, pulled 2026-07-05
Get Your Ad on Port St. Lucie Screens
Every screen in the Port St. Lucie market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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