DOOH Marketing
DOOH Advertising in Reno, NV
Nielsen DMA #103 · 315,350 TV homes. A live 30-mile plan around downtown Reno — the Biggest Little City in the World — carries 1,102 active digital screens delivering 299.3 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
A city built around 24-hour foot traffic has no shortage of real estate for a message to land: the screen above a casino cage, the one bolted next to the gas pump, another over the register at the corner store. Digital out-of-home (DOOH) puts your ad on those exact screens — the ones people are already looking at, in a format nobody can skip, mute, or scroll past.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Zoom that platform into one market and here's exactly what's live and bookable in Reno right now.
Why Reno Matters
Reno earned its "Biggest Little City in the World" nickname the old-fashioned way — a $100 prize contest that a Sacramento entrant won in 1929[3] — and the gaming-and-tourism economy the slogan describes is still the heartbeat of downtown, where the Peppermill, Grand Sierra Resort, Eldorado, Silver Legacy, and Circus Circus keep the casino floors, restaurants, and showrooms running around the clock[3]. The city itself counted 264,165 residents at the 2020 census, with roughly 490,600 more across the wider metro[3] — enough people that Renown Regional Medical Center ties for Reno's single largest employer at 7,500 workers[3], and the University of Nevada, Reno — the state's flagship, land-grant campus — enrolled 20,945 students as of fall 2022[17].
Reno's other growth story sits just outside city limits: the Tesla and Panasonic Gigafactory employs 12,000 people across 5.4 million square feet at the Tahoe-Reno Industrial Center in neighboring Storey County[5], next door to Switch's Citadel Campus, which was already billed as the largest data center campus in the world when its first building opened in 2017[6]. That combination of downtown gaming and out-of-town industrial growth pulls workers, tourists, and gamblers through the same handful of commute corridors every day.
Most of that movement happens behind the wheel: 67.1% of workers drive alone, with a 20.3-minute average commute[4] — short enough that a driver hits the same billboard, the same gas station, and the same grocery-aisle screen on repeat, week after week. Two weekends a year push that traffic even higher: Hot August Nights fills Virginia Street with classic cars every first week of August[7], and the Great Reno Balloon Race draws an average crowd of 140,000 to Rancho San Rafael Park each September[8].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Reno plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Reno plan[1] — the same corners you drive past on I-80 and US-395. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Reno plan on 2026-07-05[1], with every screen counted once. The plan carries 1,102 active digital screens delivering 299,320,882 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 214 | 58,739,775 |
| Apartment Buildings | 112 | 16,062,223 |
| Doctor Offices | 112 | 7,096,981 |
| Bars | 104 | 34,709,205 |
| Convenience Stores | 95 | 6,935,955 |
| Gas Stations | 88 | 5,382,113 |
| Movie Theaters | 68 | 5,195,524 |
| Rideshare / Taxi TV | 63 | 71,858 |
| Casual Dining | 62 | 23,990,420 |
| Gyms | 28 | 7,907,243 |
| Airports | 27 | 18,562,826 |
| Liquor Stores | 26 | 963,787 |
| Digital Billboards | 19 | 3,061,469 |
| QSR | 19 | 2,522,397 |
| Pharmacies | 18 | 138,922 |
| Office Buildings | 10 | 1,463,149 |
| Hotels | 7 | 385,055 |
| Malls | 7 | 98,751,924 |
| Recreational | 6 | 5,550,355 |
| Other venue types | 17 | 1,829,701 |
| Total | 1,102 | 299,320,882 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Reno within the 315,350-home Reno DMA.
Reno Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Reno plan[1], counted as unique screens rather than creative instances. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 877 |
| 1080×1920 | 9:16 | Portrait | 90 |
| 720×1280 | 9:16 | Portrait | 31 |
| 1280×720 | 16:9 | Landscape | 30 |
| 1400×400 | 7:2 | Landscape | 19 |
| 728×90 | 364:45 | Landscape | 5 |
1,027 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
947 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
495 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,052 of 1,102 screens in the plan (48 screens carried no usable dimension in the raw pull and are excluded). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Reno?
There's no rate card and no six-figure minimum to run out-of-home in Reno. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a casino-floor display, a grocery-aisle screen, a gas-station pump topper, or an apartment-lobby screen. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Reno screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Reno screens?
Live on Reno screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,102 screens, zoomed in on the Reno landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the Reno Arch, the National Automobile Museum and its 200-plus cars from the William F. Harrah collection[11], Greater Nevada Field, the university, the Riverwalk, and out to Reno-Tahoe International Airport, which moved 4.9 million passengers in 2025[12].
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[18], then geofence every bookable screen within reach of that path: the billboards, gas stations, grocery stores, and bars a driver actually passes end to end.
Here are three of Reno's major arteries — plus the classic weekend getaway drive up US-50 to Lake Tahoe, every bookable screen along all 63 miles[19]. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-80 Truckee Meadows Corridor (Verdi, NV → Fernley, NV, 44.5 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Reno plan [1] against Mapbox driving geometry [18], counting each screen within the listed buffer of the route. The Lake Tahoe getaway drive reaches beyond the Reno plan, so it draws from its own dedicated corridor plan [19].
Screen Formats Active in Reno
Real photos of the screen formats running in the Reno plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Midtown District[13]
More than 150 locally owned businesses packed into the blocks just south of downtown, roughly bounded by Liberty Street and Plumb Lane, Arlington and Holcomb avenues — mural-covered storefronts, bars, and restaurants with no national chains in sight.
Riverwalk District[14]
The Truckee River corridor through downtown Reno — dozens of restaurants, pubs, museums, and galleries line this single walkable stretch along the water.
Newlands Historic District[16]
Reno's oldest and grandest residential blocks on the bluffs south of the Truckee River, listed on the National Register of Historic Places in 2016 — Period Revival and Craftsman homes on tree-lined streets a short drive from downtown.
Suggested Campaigns for This Market
Downtown gaming & tourism surround
Bar, casual-dining, and hotel screens across the Riverwalk and downtown casino core, where the gaming and tourism economy keeps foot traffic high seven nights a week.
Build this plan →
Truckee Meadows commuter reach
Grocery, convenience-store, and gas-station screens along the I-80 and McCarran Blvd commute corridors that carry workers between Reno, Sparks, and the Tahoe-Reno Industrial Center every day.
Build this plan →
Event & festival geofencing
Billboard and urban-panel screens geofenced around Virginia Street, Rancho San Rafael Park, and the Riverwalk during Hot August Nights and the Great Reno Balloon Race.
Build this plan →
Sports & Entertainment Footprints
Greater Nevada Field[9]
9,013-seat ballpark on the north bank of the Truckee River, opened in 2009 — home of the Reno Aces, the Triple-A Pacific Coast League affiliate.
Reno Events Center[10]
A 7,000-seat downtown arena with 118,000 square feet of floor space, built in 2005 — hosts concerts, boxing cards, and conventions year-round.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Reno. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Reno DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — casino and hotel lobby displays, grocery-aisle screens, gas-pump screens, gyms, bars, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Reno?
Reno DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Reno?
The live 30-mile Reno plan carries 1,102 active digital screens across venue types including grocery, apartment-building lobbies, doctor's offices, bars, convenience stores, and gas stations.
How many people can a Reno DOOH campaign reach?
The current Reno plan delivers roughly 299.3 million monthly impressions across the Truckee Meadows, which sits in Nielsen DMA #103 with 315,350 TV homes.
How fast can a Reno DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Nevada Markets
Plan a Reno Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code eoiDnGvTKYc), 30-mile radius around downtown Reno (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Reno, NV market #103, 315,350 TV homes)
- [3] Wikipedia — Reno, Nevada (2020 U.S. Census population 264,165; "Biggest Little City in the World" slogan won by G.A. Burns of Sacramento on March 14, 1929; downtown casinos including Peppermill, Grand Sierra Resort, Atlantis, Eldorado, Silver Legacy, and Circus Circus; City of Reno FY2025 top-employers table)
- [4] Data USA — Reno, NV (U.S. Census ACS 2024 commute data: 67.1% drive alone, 12% carpool, 12.4% work from home, 20.3-minute mean commute)
- [5] Wikipedia — Gigafactory Nevada (Storey County, east of Reno; 5,400,000 sq ft floor area; 12,000 employees as of 2022; Panasonic battery-cell manufacturing partnership)
- [6] Wikipedia — Switch (company) (Citadel Campus at the Tahoe Reno Industrial Center, Storey County; more than 7,200,000 sq ft of planned data-center space; described as the largest data center campus in the world when its first building opened in 2017)
- [7] Wikipedia — Hot August Nights (created by Willie Ray Davison on August 1, 1986; annual event held in Reno and Virginia City, Nevada during the first week of August; features classic vehicles manufactured before 1979)
- [8] Wikipedia — The Great Reno Balloon Race (founded 1982; more than 100 balloons participate annually; average crowd of 140,000 each year; held at Rancho San Rafael Park; the largest free hot-air ballooning event in the United States)
- [9] Wikipedia — Greater Nevada Field (9,013-seat capacity; opened April 17, 2009; home of the Reno Aces, Triple-A Pacific Coast League affiliate)
- [10] Wikipedia — Reno Events Center (7,000-seat multi-purpose downtown arena built in 2005; 118,000 sq ft of event space hosting concerts, boxing, and conventions)
- [11] Wikipedia — National Automobile Museum (houses over 200 cars from the William F. Harrah collection across four galleries; opened November 5, 1989, in downtown Reno)
- [12] Wikipedia — Reno–Tahoe International Airport (4,912,900 passengers in 2025; three miles southeast of downtown Reno; the state's second-busiest commercial airport after Harry Reid International in Las Vegas)
- [13] Reno MidTown District — official district site (more than 150 businesses; bounded roughly by Liberty Street and Plumb Lane, Arlington Avenue and Holcomb Avenue, just south of downtown Reno)
- [14] The Riverwalk District, Reno — official district site (the Truckee River corridor through downtown Reno, lined with dozens of restaurants, pubs, museums, and galleries)
- [16] Wikipedia — Newlands Historic District (Reno; listed on the National Register of Historic Places December 27, 2016; bounded by the Truckee River, Arlington Avenue, Monroe Street, and Keystone/California/Sharon; Period Revival and Craftsman homes)
- [17] Wikipedia — University of Nevada, Reno (the state's flagship public university and primary land-grant institution; 20,945 students enrolled fall 2022)
- [18] Mapbox Directions API — driving route geometry for the I-80, US-395, and McCarran Boulevard corridors, pulled 2026-07-05
- [19] Goldfish DOOH Planning API — dedicated Reno→Lake Tahoe US-50 route-corridor plan (code mrzuTeeqdpc), 63-mile drive traced with Mapbox routing, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
Get Your Ad on Reno Screens
Every screen in the Reno market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Reno ScreensLive inventory in this market
Get a Reno DOOH plan in 24 hours
Screens, impressions and flat pricing for Reno — real inventory, no rate card.
More for Reno planners
Venue types with the same audience
Campaigns with a similar mix
Markets that fit this plan