DOOH Marketing
DOOH Advertising in Flint, MI
Part of the Flint-Saginaw-Bay City Nielsen DMA (#72, 458,710 TV homes). A live 30-mile plan around downtown Flint reaches 2,180 active digital screens delivering 272.1M monthly impressions across the GM Flint Truck Assembly corridor, the University of Michigan-Flint and Kettering University campuses, and the Flint Cultural Center.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
William C. Durant founded General Motors in Flint in 1908[2], and a GM assembly plant has run in this city ever since — today it's Flint Truck Assembly, building heavy-duty Chevrolet Silverado and GMC Sierra pickups[5]. A standard 30-mile radius around downtown pulls that plant, both of the city's universities, and its two teaching hospitals into one plan without reaching into a neighboring market.
That's the same idea behind digital out-of-home (DOOH) advertising generally: a message on the screens already built into daily life — gas-pump displays, movie-theater lobbies, grocery aisles, bars, and doctor's offices — reaching people wherever they actually are instead of a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across that 30-mile Flint footprint right now.
Why Flint Matters
Flint Truck Assembly is GM's oldest operating assembly plant, running since 1947 with 5,374 employees as of 2022[5] — in March 2026 it built its 16-millionth vehicle, a heavy-duty Chevrolet Silverado HD[18]. Two teaching hospitals anchor the metro's healthcare economy alongside it: Hurley Medical Center, a 457-bed Level I Trauma Center founded in 1908[8], and the 378-bed McLaren Flint[9].
Higher education is the other pillar. The University of Michigan-Flint's downtown campus enrolled 7,124 students as of fall 2025[6], and Kettering University — a cooperative-education school where undergraduates alternate classroom terms with paid work terms — enrolls 2,327[7], both inside a city of 81,252 residents in a broader Flint metro of 406,892[2].
On an ordinary weekday, 71.7% of Flint-area workers drive alone with a mean commute of 22.7 minutes[4], while Back to the Bricks fills downtown with classic cars every August[16] and the Crim Festival of Races draws roughly 50,000 runners and spectators the same month[17] — two of the metro's biggest annual foot-traffic events.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Flint plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside screens in the Flint plan[1] — the same corners you drive past on I-75, I-69, and US-23. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Flint plan on 2026-07-05[1], with every screen counted once. The plan carries 2,180 active digital screens delivering 272,050,392 monthly impressions across the Flint metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 431 | 16,891,969 |
| Movie Theaters | 416 | 55,584,239 |
| Doctor Offices | 304 | 8,768,445 |
| Grocery | 249 | 39,648,703 |
| Bars | 188 | 25,758,882 |
| Sports Venues | 139 | 34,012,067 |
| Casual Dining | 124 | 42,525,831 |
| Convenience Stores | 80 | 6,998,414 |
| Gyms | 43 | 7,471,539 |
| Pharmacies | 37 | 5,109,229 |
| Liquor Stores | 33 | 1,676,142 |
| QSR | 25 | 3,351,350 |
| Malls | 22 | 4,206,955 |
| Office Buildings | 19 | 1,199,699 |
| Billboards | 17 | 10,883,480 |
| Rideshare / Taxi TV | 17 | 18,989 |
| Other venue types | 36 | 7,944,459 |
| Total | 2,180 | 272,050,392 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Flint within the shared 458,710-home Flint-Saginaw-Bay City DMA.
Flint Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Flint plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,546 |
| 1080×1920 | 9:16 | Portrait | 184 |
| 1280×720 | 16:9 | Landscape | 147 |
| 728×90 | 364:45 | Landscape | 48 |
| 720×1280 | 9:16 | Portrait | 26 |
| 1400×400 | 7:2 | Landscape | 17 |
1,793 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,605 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,245 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,968 of the 2,180 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Flint?
You don't need a national media budget or an agency contract to put a message in front of Flint. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas station near the truck plant, a movie-theater lobby by campus, or a bar downtown, all the same price. A bigger budget simply buys more impressions across the footprint, never access to a different tier of inventory. Scale up around Back to the Bricks or the Crim Festival of Races, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Flint screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Flint screens?
Live on Flint screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,180 screens, zoomed in on the Flint landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Dort Financial Center, home of the Flint Firebirds[13], UM-Flint's downtown campus[6], the Flint Cultural Center's Sloan Museum and Whiting Auditorium[10][11], Kettering University[7], Bishop International Airport[12], and Genesee Valley Center[15].
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Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[20], then geofences every bookable screen within reach of that exact path, end to end.
Flint's freeway map gives three obvious candidates: I-75 running north-south through the metro; I-69 running east-west through downtown; and US-23, which approaches from the south on its own before merging into I-75 right at Flint. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-75 North-South Spine (Holly, MI → Birch Run, MI, 36.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Flint plan [1] against Mapbox driving geometry [20], counting each screen within the listed buffer of the route.
Screen Formats Active in Flint
Real photos of the screen formats running in the Flint plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown & Saginaw Street District[2]
Flint's commercial core along the Flint River, home to UM-Flint's downtown campus and the daily foot traffic of the city's central business district.
Carriage Town[2]
A historic district just west of downtown named for William Durant's original carriage factories — the same manufacturing roots that grew into General Motors in 1908.
Civic Park Historic District[14]
A residential neighborhood General Motors actively promoted to its own workforce in 1919-1920, with incentives to buy or build a home — about 950 of its roughly 1,010 structures date to that original construction period.
College & Cultural Neighborhood[19]
Built around the 1950s-era Flint College and Cultural Center campus — Mott Community College, University of Michigan-Flint, a planetarium, two museums, an auditorium, and the Flint Institute of Music all sit inside it.
Mott Park[2]
A residential neighborhood on the city's west side, one of the named districts that make up Flint's broader map of GM-era company neighborhoods.
Suggested Campaigns for This Market
GM Flint Truck Assembly workforce reach
Gas-station and convenience-store screens along the commute corridors feeding GM's Flint Truck Assembly plant, where heavy-duty Silverado and Sierra trucks roll off the line every shift.
Build this plan →
Higher-ed & healthcare workforce reach
Doctor-office, gym, and casual-dining screens geofenced around UM-Flint, Kettering University, Hurley Medical Center, and McLaren Flint — four of the metro's largest daily-traffic anchors.
Build this plan →
Daily-commute retail reach
Movie-theater, grocery, and bar screens across the plan's three largest venue categories — the highest-density formats along Flint's everyday commute.
Build this plan →
Sports & Entertainment Footprints
Dort Financial Center[13]
A 4,421-seat arena (up to 6,469 for concerts) that has been home to the Flint Firebirds of the Ontario Hockey League since the franchise relocated to Flint in 2015.
Whiting Auditorium[11]
The Flint Cultural Center's performing-arts venue, home to the Flint Institute of Music's concert programming after a late-1990s renovation funded by $7.1 million in improvements.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Flint. Different brands and markets — same platform, same playbook.
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
+51%
Awareness Lift
Education — Higher Education
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
Frequently Asked Questions About Flint DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump displays, movie-theater lobbies, grocery aisles, bars, and doctor's offices. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Flint?
Flint DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Flint?
The live 30-mile Flint plan carries 2,180 active digital screens across venue types including gas stations, movie theaters, doctor offices, grocery stores, bars, and sports venues.
How many people can a Flint DOOH campaign reach?
The current Flint plan delivers roughly 272.1 million monthly impressions across a 30-mile radius around downtown, part of the Flint-Saginaw-Bay City Nielsen DMA (#72, 458,710 TV homes).
Does a Flint plan reach the University of Michigan-Flint and Kettering University?
Yes. Both campuses sit inside the 30-mile Flint plan radius — UM-Flint downtown and Kettering University along the Flint River just west of it — each confirmed to carry dozens of nearby bookable screens.
How fast can a Flint DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Michigan Markets
Plan a Flint Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code 6RFOR8YaG4E), 30-mile radius around downtown Flint, MI, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] Wikipedia — Flint, Michigan (2020 U.S. Census population 81,252 city / Flint metropolitan area 406,892; neighborhoods incl. Carriage Town, Downtown/Saginaw Street district, Mott Park; William C. Durant founded General Motors in Flint in 1908; downtown coordinates 43°1′8″N 83°41′36″W)
- [3] ustvdb.com — Flint-Saginaw-Bay City, MI media market page (2024-25 season: Nielsen DMA rank #72, 458,710 TV homes, up 3% from the 2023-24 season; a 13-county market spanning Genesee, Saginaw, Bay, and 10 other counties)
- [4] Data USA — Flint, MI (U.S. Census ACS commute data: drove alone 71.7%, carpooled 13.8%, worked at home 8.5%, mean travel time 22.7 minutes)
- [5] Wikipedia — Flint Truck Assembly (GM's oldest operating assembly plant, built 1947 at Van Slyke Road, 5,200,000 sq ft; 5,374 employees as of 2022; currently assembles heavy-duty Chevrolet Silverado HD and GMC Sierra HD full-size pickup trucks for the North American market; the first 300 Corvettes were hand-built here before production moved to St. Louis in 1954)
- [6] Wikipedia — University of Michigan–Flint (downtown campus, University Pavilion at 303 Saginaw Street; fall 2025 enrollment 7,124 total — 5,539 undergraduate, 1,585 graduate; coordinates 43°01′07″N 83°41′19″W)
- [7] Wikipedia — Kettering University (2,327 total enrollment — 1,905 undergraduate, 422 graduate; founded 1919; cooperative-education model requiring at least 5 co-op work terms to graduate; campus on N. Chevrolet Avenue/University Avenue along the Flint River, coordinates 43°00′45″N 83°42′45″W)
- [8] Wikipedia — Hurley Medical Center (457-bed public, non-profit teaching hospital; founded December 19, 1908; ACS-verified Level I Trauma Center and Level II Pediatric Trauma Center; affiliated with Michigan State University College of Human Medicine and University of Michigan)
- [9] Wikipedia — McLaren Flint (378-bed nonprofit tertiary teaching hospital; academic affiliation with Michigan State University College of Human Medicine for residency and fellowship programs; renamed McLaren Flint in 2012)
- [10] Wikipedia — Sloan Museum of Discovery (part of the Flint Cultural Center at 1221 E. Kearsley Street; named for former General Motors CEO Alfred P. Sloan; reopened July 16, 2022 after a 2018-2022 expansion; Durant Historic Vehicle Gallery displays roughly 106 historic vehicles)
- [11] Wikipedia — Whiting Auditorium (performing-arts venue on the Flint Cultural Center campus, coordinates 43°1′21″N 83°40′44″W; renovated 1997-1999 with $7.1 million in funding)
- [12] Wikipedia — Bishop International Airport (coordinates 42.96556°N 83.74333°W; 344,893 total enplanements in 2025; served by Allegiant Air, United Express, and American Eagle; Michigan's third-busiest airport after Detroit and Grand Rapids)
- [13] Wikipedia — Dort Financial Center (coordinates 43.01111°N 83.64194°W; 4,421-seat arena, up to 6,469 for concerts; home of the Flint Firebirds, Ontario Hockey League, since the franchise relocated from Plymouth in 2015)
- [14] Wikipedia — Civic Park Historic District (residential neighborhood built 1919-1920 by the Civic Building Association with General Motors promoting the neighborhood to its employees; about 1,010 structures, 950 original to the 1919-1920 construction period; listed on the National Register of Historic Places in 1979)
- [15] Wikipedia — Genesee Valley Center (coordinates 42.9808°N 83.7689°W at 3341 S. Linden Road, Flint Township; 1,272,397 sq ft gross leasable area)
- [16] Flint Beat — "Photos: Flint's 'Back to the Bricks' car show draws thousands" (21st annual Main Event held August 16, 2025; grown from a few hundred cars in 2005 to well over 2,500; described as the largest car gathering in Michigan north of Detroit)
- [17] Wikipedia — Crim Festival of Races (established 1977 by Bobby Crim and Lois Craig as a Special Olympics fundraiser; signature 10-mile race plus 5K, 5-mile, and youth races; draws approximately 50,000 participants and spectators each August)
- [18] abc12.com — "GM Flint Assembly celebrates 16 millionth heavy duty pickup truck" (March 16, 2026; a Chevrolet Silverado HD marked the milestone, also the plant's 3.5 millionth Duramax diesel engine; plant has built vehicles since 1947)
- [19] MotorCities National Heritage Area — "Flint's College and Cultural Center" (established in the 1950s with more than $30 million raised by community leaders; anchors include Mott Community College, University of Michigan-Flint, a planetarium, two museums, an auditorium, a theater, and the Flint Institute of Music)
- [20] Mapbox Directions API — driving route geometry for the I-75, I-69, and US-23 corridors, pulled 2026-07-05
Get Your Ad on Flint Screens
Every screen in the Flint market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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