DOOH Marketing
DOOH Advertising in Oxnard, CA
Oxnard shares the Nielsen Los Angeles DMA (#2, 5,835,790 TV homes) with the rest of the basin, but this plan is built around Ventura County's own market. A live 30-mile radius centered on downtown Oxnard carries 1,305 active digital screens delivering 461.2 million monthly impressions — the strawberry fields, the harbor, and the coastline, not the whole LA metro.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Picture a Tuesday in Oxnard: a farmworker grabbing coffee before a shift on the strawberry rows, a boater tying up at Channel Islands Harbor, a family pulling into the Cinemark lot at RiverPark for a matinee. Three different mornings, one thing in common — a digital screen already in front of them before they open an app or open a mailbox. That's digital out-of-home (DOOH): advertising built into the places people already go, with nothing to skip, block, or mute.
Goldfish Ads runs that whole loop for you. Search real inventory in 100+ US markets and 35+ venue types, build a plan, and launch in under 24 hours — no rate card negotiation, no weeks-long lead time. Handle it yourself in the self-serve platform, or hand the keys to our team and let them plan and manage the campaign end to end. Either path gets you the same live inventory, the same measurement, and the same fast activation.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Below is that platform zoomed into one market: exactly what's live and bookable in Oxnard right now.
Why Oxnard Matters
Ventura County's biggest city runs on two economies most people never see side by side. Oxnard is the most populous city in Ventura County and the 22nd-most-populous in California[3], anchoring the Oxnard-Thousand Oaks-Ventura metro area of 843,843 people[3] — and it's also one of the nation's leading strawberry producers, with fields ringing the city on nearly every side[3]. Two very different companies headquarter here because of that mix: Haas Automation, one of the largest machine tool builders in the world by unit volume[5], and Reiter Affiliated Companies, the world's largest fresh multi-berry grower, farming Driscoll's-brand strawberries and other berries out of its Oxnard base[6]. St. John's Regional Medical Center, a 365-bed hospital that's been treating patients since 1912, is the only certified Comprehensive Stroke Center in the county[7].
73.5% of workers here drive alone to their job, with another 16% carpooling and a mean commute of 25.3 minutes[4] — a driving city through and through, which is exactly why gas-station, grocery, and convenience-store screens along the daily routes carry real, repeated reach. Naval Base Ventura County, with installations at Point Mugu and Port Hueneme, sits just outside city limits along the same stretch of coast — a regional defense and aerospace anchor, but not an Oxnard address, so it's local context here rather than a line on this market's own employer list.
Every summer the Dallas Cowboys set up shop at the city-owned River Ridge Playing Fields for training camp, a run that's continued since 2001 and is now under contract through 2030[9]— free public practices that pull crowds past the surrounding gas stations, gyms, and casual-dining spots for weeks at a stretch. Downtown, the Oxnard Salsa Festival fills Plaza Park for a weekend of live music and dancing each summer[8], while out at the coast, Channel Islands Harbor and the retail corridor at The Collection at RiverPark — a 650,000-square-foot outdoor center anchored by Target, Whole Foods, and a 16-screen Cinemark[10] — carry the steadiest year-round foot traffic in the market.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Oxnard plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Oxnard plan[1] — the same corners you drive past on Harbor Boulevard, US-101, and the strip along RiverPark. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Oxnard plan on 2026-07-05[1], with every screen counted once and resold programmatic inventory excluded so nothing is double-counted. The plan carries 1,305 active digital screens delivering 461,172,694 monthly impressions across the market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 308 | 221,195,428 |
| Doctor Offices | 235 | 2,921,233 |
| Movie Theaters | 122 | 29,965,177 |
| Casual Dining | 101 | 93,807,335 |
| Gas Stations | 101 | 7,692,754 |
| Convenience Stores | 66 | 5,872,686 |
| Office Buildings | 63 | 23,393,257 |
| Gyms | 51 | 8,028,010 |
| Bars | 45 | 20,917,579 |
| Rideshare / Taxi TV | 32 | 25,430 |
| Malls | 31 | 12,110,717 |
| Pharmacies | 31 | 915,069 |
| Urban Panels | 29 | 15,435,542 |
| Apartment Buildings | 21 | 3,193,019 |
| Liquor Stores | 13 | 557,009 |
| QSR | 12 | 1,914,187 |
| Banks | 8 | 3,136,779 |
| Recreational | 8 | 3,363,595 |
| Other venue types | 28 | 6,727,888 |
| Total | 1,305 | 461,172,694 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Oxnard within the 5,835,790-home Los Angeles DMA.
Oxnard Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Oxnard plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump and gym screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 912 |
| 1080×1920 | 9:16 | Portrait | 201 |
| 720×1280 | 9:16 | Portrait | 26 |
| 1280×720 | 16:9 | Landscape | 17 |
| 728×90 | 364:45 | Landscape (banner strip) | 12 |
| 300×250 | 6:5 | Landscape | 11 |
1,162 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,036 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
794 screens
Support audio, concentrated in gym and point-of-care venues.
Listed formats cover 1,179 of the 1,305 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Oxnard?
You don't need a rate card or a six-figure budget to run out-of-home in Oxnard. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a grocery screen, a gas-pump screen, a doctor's-office screen, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, anytime.
Start at $50/day
Enough to put a real message on Oxnard screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Oxnard screens?
Live on Oxnard screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,305 screens, zoomed in on the Oxnard landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around River Ridge Playing Fields, Channel Islands Harbor, The Collection at RiverPark, downtown's Henry T. Oxnard Historic District, Plaza Park, and St. John's Regional Medical Center.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[12], then geofence every bookable screen within reach of that path: the grocery stores, gas stations, gyms, and casual-dining spots a driver actually passes end to end.
Here are three of Oxnard's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of Harbor Boulevard Coastal Corridor (Ventura, CA → Port Hueneme, CA, 13 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Oxnard plan [1] against Mapbox driving geometry [12], counting each screen within the listed buffer of the route.
Screen Formats Active in Oxnard
Real photos of the screen formats running in the Oxnard plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown Oxnard / Henry T. Oxnard Historic District[3]
The city's historic core, built up around Henry T. Oxnard's sugar-beet factory in the late 1890s — a 70-acre district of Craftsman and Revival homes today, and the site of Plaza Park, the annual Salsa Festival grounds.
Channel Islands Harbor[3]
A mid-20th-century harbor development on the coast — marinas, waterfront restaurants, and a resort strip that gives the city a beach-town identity distinct from the agricultural interior.
RiverPark / The Collection at RiverPark[10]
A 650,000-square-foot outdoor retail and entertainment center east of US-101, anchored by Target, Whole Foods, REI, and a 16-screen Cinemark — one of the busiest retail nodes in Ventura County.
The Oxnard Plain[3]
The fertile agricultural flatland surrounding the city on nearly every side, planted with strawberries and other row crops — the reason Oxnard reads as a farm town even with a harbor and a downtown high-rise skyline.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery, gas-station, and convenience-store screens across the AM and PM commute — the single largest venue category in this plan, spread across downtown and the surrounding farm-to-retail routes.
Build this plan →
Harbor & RiverPark visitor reach
Casual-dining, movie-theater, and mall screens concentrated around Channel Islands Harbor and The Collection at RiverPark, reaching weekend visitor and shopper traffic.
Build this plan →
Cowboys Training Camp seasonal surround
Gas-station, gym, and casual-dining screens near River Ridge Playing Fields, timed to the free public practices that run every July and August through 2030.
Build this plan →
Sports & Entertainment Footprints
River Ridge Playing Fields[9]
City-owned practice fields that have hosted Dallas Cowboys Training Camp every summer since 2001 — a contract that now runs the camp in Oxnard through 2030.
Levity Live at The Collection at RiverPark[11]
350-seat comedy and music club inside the RiverPark retail center — one of the market's few dedicated live-entertainment venues.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Oxnard. Different brands and markets — same platform, same playbook.
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+8%
Sales Lift
Seasonality — Beverage Brand
Read case study →
Frequently Asked Questions About Oxnard DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, gas-pump screens, bars, movie theaters, doctor's offices, and gyms. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Oxnard?
Oxnard DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Oxnard?
The live 30-mile Oxnard plan carries 1,305 active digital screens across venue types including grocery, doctor's offices, movie theaters, casual dining, gas stations, and convenience stores.
How many people can an Oxnard DOOH campaign reach?
The current Oxnard plan delivers roughly 461.2 million monthly impressions within a 30-mile radius of downtown. Oxnard sits inside Nielsen DMA #2 (Los Angeles), which carries 5,835,790 TV homes.
How fast can an Oxnard DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Southern California Markets
Plan an Oxnard Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code spi9Ngg_4mA), 30-mile radius around downtown Oxnard (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Los Angeles #2, 5,835,790 TV homes; Ventura County, and Oxnard with it, is part of the Los Angeles DMA)
- [3] Wikipedia — Oxnard, California (2020 U.S. Census population 202,063; 22nd-most-populous city in California, 1st in Ventura County, 127th in the United States; Oxnard–Thousand Oaks–Ventura, CA Metropolitan Statistical Area population 843,843, 71st-most-populous metro in the U.S.; incorporated 1903; one of the nation's leading strawberry producers; Henry T. Oxnard Historic District; Channel Islands Harbor; Amtrak/Metrolink/Greyhound transportation hub; Ormond Beach)
- [4] Data USA — Oxnard, CA (U.S. Census ACS: 73.5% drove alone, 16% carpooled, 7.35% worked from home, average commute 25.3 minutes; city population 200,928 in 2024)
- [5] Wikipedia — Haas Automation (American machine tool builder headquartered in Oxnard, California; one of the largest machine tool builders in the world by total unit volume)
- [6] Reiter Affiliated Companies (berry.net) — Offices page (headquartered at 730 S A St, Oxnard, CA; the largest fresh multi-berry producer in the world, growing Driscoll's-brand strawberries, raspberries, blueberries, and blackberries)
- [7] Dignity Health / CommonSpirit Health — St. John's Regional Medical Center, Oxnard, CA (365-bed hospital founded 1912; the only certified Comprehensive Stroke Center in Ventura County; home to the only all-private-room, Level III neonatal intensive care unit in Ventura County)
- [8] Oxnard Salsa Festival — official site (annual two-day festival at Plaza Park, Downtown Oxnard, presented by the Oxnard Downtowners)
- [9] City of Oxnard — Dallas Cowboys Training Camp at the city-owned River Ridge Playing Fields (training camps held in Oxnard since 2001; contract with the city extends the camp through summer 2030)
- [10] Wikipedia — The Collection at RiverPark (650,000-square-foot outdoor retail and entertainment center in Oxnard, east of U.S. Route 101; opened November 15, 2012; anchored by Target, Whole Foods Market, REI, The Container Store, and a 16-screen Cinemark theater)
- [11] Levity Live — Oxnard venue info page (350-seat comedy and music club inside The Collection at RiverPark)
- [12] Mapbox Directions API — driving route geometry for the Harbor Boulevard, US-101, and Oxnard Boulevard-Camarillo corridors, pulled 2026-07-05
Get Your Ad on Oxnard Screens
Every screen in the Oxnard market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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