DOOH Marketing
DOOH Advertising in Henderson, NV
A tight 12-mile radius around downtown Henderson already carries 3,679 active digital screens delivering 1.55 billion monthly impressions across Water Street, Green Valley, The District at Green Valley Ranch, and Lake Las Vegas. Henderson shares Nielsen's Las Vegas DMA (#40, 896,460 TV homes) with the rest of the valley, but this plan is built around Henderson's own screens, not a re-count of the Strip.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Ask someone who lives here and they'll tell you fast: Henderson is not the Strip, and it doesn't want to be. It's Nevada's second-largest city in its own right, built neighborhood by master-planned neighborhood around Water Street, Green Valley, and Lake Las Vegas — a place where the same residents pass the same grocery store, gas station, and gym every single week. Digital out-of-home (DOOH) is how you reach that steady, local audience without a feed, an app, or a mute button — real screens in the real places they already stop.
Goldfish Ads turns that neighborhood pattern into a plannable, bookable media market. Search live inventory across 100+ US markets and 35+ venue types, build a plan, and launch in under 24 hours — no rate card, no weeks-long lead time. Run it yourself in the self-serve tools, or hand it to our team and let them plan and manage the campaign end to end. Either way, you get the same live inventory and the same built-in measurement.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's what that platform looks like zoomed into one market — exactly what's live and bookable in Henderson right now.
Why Henderson Matters
With 317,610 residents at the 2020 census, Henderson is Nevada's second-largest city — one piece of the 2.27-million-person Las Vegas-Henderson-Paradise metro area, but a market with its own identity[2][3]. It grew up master-planned community by master-planned community, starting with Green Valley in the 1970s and continuing today through Lake Las Vegas, Seven Hills, and Anthem[2]. That history is why the city reads less like a tourist strip and more like a set of dense, repeat-visit trade areas: The District at Green Valley Ranch, the redeveloped Water Street corridor downtown, and the resort community ringing the 320-acre Lake Las Vegas reservoir[9][10][11].
The daytime population behind those neighborhoods is anchored by real, year-round employers rather than shift work on the Strip. The City of Henderson itself is the largest single employer, with 3,527 full-time-equivalent staff, alongside a major Barclays consumer-bank operations campus (its US consumer bank is based in Wilmington, Delaware[6]) and St. Rose Dominican Hospital's Siena campus[2]. The Las Vegas Raiders' 336,000-sq-ft headquarters and Intermountain Health Performance Center sits on the city's south side, too[8].
All of that gets to work by car: 71.6% of Henderson workers drive alone, with a mean commute of just 24.3 minutes[5] — short and repetitive enough that gas-station, grocery, and convenience-store screens along the daily route carry real, compounding reach. Twice a year that pattern spikes hard around Water Street Plaza, once for WinterFest's tree-lighting and Electric Light Parade[13], and once for the 58-year-running St. Patrick's Day Festival & Parade[12].
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Henderson plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Henderson plan[1] — the same corners you drive past on Boulder Highway, Green Valley Parkway, and Water Street. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Henderson plan on 2026-07-05[1], with every screen counted once and resold programmatic inventory excluded so nothing is double-counted. The plan carries 3,679 active digital screens delivering 1,545,015,285 monthly impressions across the market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 1,499 | 412,873,610 |
| Convenience Stores | 247 | 78,031,272 |
| Grocery | 242 | 175,301,572 |
| Gas Stations | 233 | 26,715,005 |
| Doctor Offices | 229 | 6,624,607 |
| Sports Venues | 147 | 16,326,398 |
| Bars | 146 | 42,435,450 |
| Apartment Buildings | 125 | 10,223,546 |
| Movie Theaters | 123 | 16,885,794 |
| Casual Dining | 108 | 63,198,689 |
| Digital Billboards | 102 | 352,476,255 |
| Malls | 78 | 266,809,321 |
| Hotels | 77 | 12,655,295 |
| Airports | 59 | 22,469,411 |
| Gyms | 53 | 8,841,084 |
| Office Buildings | 46 | 3,923,354 |
| Liquor Stores | 26 | 931,984 |
| QSR | 25 | 3,902,928 |
| Pharmacies | 23 | 1,740,575 |
| Other venue types | 91 | 22,649,135 |
| Total | 3,679 | 1,545,015,285 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the tight 12-mile radius around downtown Henderson within the 896,460-home Las Vegas DMA.
Henderson Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Henderson plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,549 |
| 1400×400 | 7:2 | Landscape (spectacular) | 418 |
| 1080×1920 | 9:16 | Portrait | 312 |
| 1280×720 | 16:9 | Landscape | 75 |
| 720×1280 | 9:16 | Portrait | 68 |
| 320×900 | 16:45 | Portrait (banner strip) | 20 |
3,260 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
2,487 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
2,123 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 3,442 of the 3,679 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Henderson?
There's no rate card to negotiate and no six-figure minimum to run out-of-home in Henderson. Campaigns start for as little as $50 a day, with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a grocery screen, a gas-pump screen, an office-lobby screen, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, anytime.
Start at $50/day
Enough to put a real message on Henderson screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Henderson screens?
Live on Henderson screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 3,679 screens, zoomed in on the Henderson landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Water Street, Lee's Family Forum, Green Valley Ranch and The District, Galleria at Sunset, St. Rose Dominican Hospital, and the Raiders' headquarters.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[14], then geofence every bookable screen within reach of that path: the gas stations, convenience stores, grocery screens, and digital billboards a driver actually passes end to end.
Here are three of Henderson's major arteries — the freeway link back to Las Vegas, the Beltway arc, and the historic highway south to Boulder City. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-11 South Freeway (Las Vegas, NV → Henderson, NV, 16 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Henderson plan [1] against Mapbox driving geometry [14], counting each screen within the listed buffer of the route.
Screen Formats Active in Henderson
Real photos of the screen formats running in the Henderson plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Water Street District[9]
The redeveloped historic downtown, with an arts and dining corridor that closes its main street for a monthly farmers' market tradition dating to 1999 — plus an ice rink that doubles as the Henderson Silver Knights' practice facility.
Green Valley[2]
The valley's original master-planned neighborhood, developed starting in the 1970s and the template every later Henderson community followed — dense, walkable retail built around Green Valley Parkway.
The District at Green Valley Ranch[10]
An open-air 'Main Street' retail and dining complex that opened in 2004 next to the Green Valley Ranch hotel-casino, built to feel decades older than it is — a steady lifestyle-retail trade area.
Lake Las Vegas[11]
A 320-acre man-made reservoir ringed by resort hotels and golf courses on Henderson's eastern edge — a self-contained luxury and leisure trade area distinct from the rest of the city.
Suggested Campaigns for This Market
Grocery / CPG neighborhood reach
Grocery, convenience-store, and gas-station screens spread across Green Valley and Water Street — the residential trade areas that make up most of Henderson's daily commute pattern.
Build this plan →
Employer & healthcare workforce reach
Office-building and doctor-office screens geofenced around the Barclays campus and St. Rose Dominican Hospital, reaching the daytime workforce behind two of Henderson's largest employers.
Build this plan →
Water Street event surround
Bar, casual-dining, and digital-billboard screens concentrated downtown, timed to WinterFest and the St. Patrick's Day Festival & Parade when Water Street Plaza draws its biggest crowds of the year.
Build this plan →
Sports & Entertainment Footprints
Lee's Family Forum[7]
The city-owned, 5,567-seat arena on Green Valley Parkway, home of the Henderson Silver Knights — the Vegas Golden Knights' AHL affiliate — since it opened in 2022.
Raiders Headquarters / Intermountain Health Performance Center[8]
The Las Vegas Raiders' 336,000-sq-ft corporate headquarters and practice facility, on Raiders Way in south Henderson.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Henderson. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
Frequently Asked Questions About Henderson DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, gas-pump screens, bars, movie theaters, doctor's offices, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Henderson?
Henderson DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Henderson?
The live 12-mile Henderson plan carries 3,679 active digital screens across venue types including rideshare and taxi-top TV, convenience stores, grocery, gas stations, doctor's offices, bars, movie theaters, casual dining, and digital billboards.
How many people can a Henderson DOOH campaign reach?
The current Henderson plan delivers roughly 1.55 billion monthly impressions within a tight 12-mile radius of downtown. Henderson sits inside Nielsen DMA #40 (Las Vegas), which carries 896,460 TV homes.
Is Henderson part of the Las Vegas Strip?
No — Henderson is Nevada's second-largest city in its own right, about 16 miles southeast of the Strip, built around master-planned neighborhoods like Green Valley and Lake Las Vegas rather than the resort corridor. It shares the Las Vegas Nielsen DMA, but this plan is built around Henderson's own screens, not the Strip's.
How fast can a Henderson DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Nevada Markets
Plan a Henderson Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code tIJeY6bxGQ8), 12-mile radius around downtown Henderson (lat/lng points targeting, 36.0397,-114.9817), resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] Wikipedia — Henderson, Nevada (2020 U.S. Census population 317,610; 2nd-most-populous city in Nevada after Las Vegas, 55th-most-populous in the U.S.; about 16 miles southeast of Las Vegas, part of the Las Vegas Valley metropolitan area; incorporated April 16, 1953; grew through master-planned communities starting with Green Valley; neighborhoods include Anthem, Green Valley, Green Valley Ranch, Lake Las Vegas, MacDonald Highlands, and Seven Hills; Top single employers of Henderson, NV table from the city's FY2024 Comprehensive Annual Financial Report: City of Henderson 3,527 full-time-equivalent employees, Barclays Services LLC 1,000–4,999, Green Valley Ranch Resort & Spa 1,000–4,999, St. Rose Dominican Hospital-Siena 1,000–4,999; the Las Vegas Raiders headquarters and Intermountain Healthcare Performance Center in Henderson is a 336,000-sq-ft complex with training fields and administrative offices)
- [3] Wikipedia — Las Vegas, Nevada (2020 U.S. Census metro population 2,265,461, the 29th-largest U.S. metro area, for the Las Vegas-Henderson-Paradise MSA that includes Henderson)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Las Vegas #40, 896,460 TV homes), verified via direct fetch of the rankings table
- [5] Data USA — Henderson, NV (U.S. Census ACS: drove alone 71.6%, carpooled 7.37%, worked from home 17.5%, mean commute 24.3 minutes; 2024 population estimate 332,141)
- [6] Barclays careers site — "Barclays in the US" (Barclays US Consumer Bank is based in Wilmington, Delaware; the Henderson, Nevada site is described as a customer-service-focused campus, not the bank's home)
- [7] Wikipedia — Lee's Family Forum (5,567-seat arena for hockey and indoor football at 200 S. Green Valley Pkwy, Henderson; opened March 8, 2022; owned by the City of Henderson; home of the Henderson Silver Knights, the AHL affiliate of the Vegas Golden Knights)
- [8] Raiders.com — "Las Vegas Raiders Headquarters in Henderson, Nev." (the Intermountain Health Performance Center and Raiders Headquarters at 1475 Raiders Way, Henderson, houses the team's offices, indoor and outdoor practice fields, and a performance center)
- [9] Wikipedia — Water Street District (Henderson, Nevada) (redeveloped downtown Henderson corridor with stores, restaurants, office and residential space, and an ice rink used as the Henderson Silver Knights' practice facility; has hosted regular art festivals and farmers' markets since 1999)
- [10] Wikipedia — The District at Green Valley Ranch (mixed-use retail, dining, office, and residential complex in Henderson; opened April 2004 with 29 retailers across 406,260 sq ft in its first phase; sits immediately east of the Green Valley Ranch hotel-casino)
- [11] Wikipedia — Lake Las Vegas (a 320-acre reservoir with a 3,592-acre developed resort community in Henderson, including three resort hotels and a golf course)
- [12] familyfun.vegas — St. Patrick's Parade and Festival, Henderson (the 58th Annual Southern Nevada Sons and Daughters of Erin St. Patrick's Day Festival, March 13–15, 2026, at Water Street Plaza, 240 S. Water St., Henderson — described as "one of the largest St. Patrick's celebrations in Nevada")
- [13] FOX5 Las Vegas — "City of Henderson announces return of WinterFest" (Dec. 4–5, 2025 at Water Street Plaza: a Dec. 4 tree lighting and drone show from 5–7:30 p.m., and a Dec. 5 Electric Light Parade along Water Street from 6:30–8:30 p.m.)
- [14] Mapbox Directions API — driving route geometry for the I-11, I-215, and Boulder Highway corridors, pulled 2026-07-05
Get Your Ad on Henderson Screens
Every screen in the Henderson market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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