DOOH Marketing
DOOH Advertising in Santa Ana, CA
Santa Ana is the seat of Orange County government, not a suburb of one — the Civic Center runs the county's business, Fourth Street runs the city's culture, and a tight 12-mile plan built around both already carries 3,610 active digital screens delivering 1.17 billion monthly impressions. Like every Orange County market, Santa Ana shares Nielsen's Los Angeles DMA (#2, 5,835,790 TV homes) with its neighbors, but this page is built to read as its own market, not a re-count of Anaheim or the wider basin.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Every county resident eventually ends up in Santa Ana, whether they live there or not — it's where the courthouse, the DMV, and the Civic Center sit, and where Fourth Street turns into a parade route every September. That mix of daily government errands and neighborhood culture is exactly what digital out-of-home (DOOH) is built for: real screens in the real places people already stop, no app or feed required — the gas station, the grocery aisle, the office lobby, the bar TV.
Goldfish Ads puts that whole market in one platform. Search live inventory across 100+ US markets and 35+ venue types, build a plan, and launch in under 24 hours — no rate card, no weeks-long lead time. Run it yourself in the self-serve tools, or hand it to our team and let them plan and manage the campaign end to end. Either way, you get the same live inventory and the same built-in measurement.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Zoom that platform into one market and here's what's live and bookable in Santa Ana right now.
Why Santa Ana Matters
Start with the org chart. Santa Ana is the seat of Orange County government, and that shows up directly in its employer base: the County of Orange itself is the city's single largest employer at 19,179 positions, running its business out of the Civic Center — a dense administrative campus that also houses the Ronald Reagan Federal Building and Courthouse[3]. Santa Ana Unified School District (5,985 employees) and Santa Ana College (4,271, part of the Rancho Santiago Community College District) round out the top three[3]. At 310,227 residents as of the 2020 Census, Santa Ana is the third-most-populous city in a county of roughly 3.17 million people[3][15].
Walk a few blocks off that Civic Center campus and the city changes character fast. Fourth Street — "La Cuatro" to most locals — is the commercial and cultural spine of a city that's roughly three-quarters Hispanic or Latino[3], and it fills for Fiestas Patrias' Main Street parade every September[9] and for Noche de Altares, which El Centro Cultural de México has organized downtown since 2002 and describes as the largest Día de los Muertos event in Orange County[10]. A mile or two north on Main Street, the Midtown district carries a different crowd entirely — families moving between the Bowers Museum, MainPlace Mall, and Discovery Cube Orange County, whose ten-story solar cube stands directly over Interstate 5[5][6][7].
All of it still runs on daily car traffic: 69.7% of Santa Ana workers drive alone to their job, with a mean commute of 24.5 minutes[4] — the exact reason gas-station, grocery, and convenience-store screens along Fourth Street, Civic Center Drive, and the Main Street corridor carry real, repeated reach here on top of the event and visitor traffic layered on top.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Santa Ana plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Santa Ana plan[1] — the same corners you drive past on I-5, CA-55, and CA-22. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Santa Ana plan on 2026-07-05[1], with every screen counted once and resold programmatic inventory excluded so nothing is double-counted. The plan carries 3,610 active digital screens delivering 1,168,272,103 monthly impressions across the market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Doctor Offices | 550 | 16,840,079 |
| Grocery | 537 | 336,171,291 |
| Movie Theaters | 298 | 42,425,687 |
| Casual Dining | 260 | 88,478,589 |
| Convenience Stores | 246 | 23,536,684 |
| Apartment Buildings | 229 | 37,468,770 |
| Gas Stations | 208 | 35,278,066 |
| Bars | 199 | 50,828,017 |
| Rideshare / Taxi TV | 191 | 196,697 |
| Gyms | 158 | 32,828,220 |
| Office Buildings | 152 | 79,210,501 |
| Urban Panels | 149 | 121,323,569 |
| Malls | 82 | 167,824,073 |
| Liquor Stores | 73 | 3,741,582 |
| Pharmacies | 54 | 3,793,442 |
| Hotels | 46 | 1,330,842 |
| QSR | 45 | 8,569,715 |
| Digital Billboards | 31 | 77,850,155 |
| Other venue types | 102 | 40,576,124 |
| Total | 3,610 | 1,168,272,103 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the tight 12-mile radius around downtown Santa Ana within the 5,835,790-home Los Angeles DMA.
Santa Ana Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Santa Ana plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump and gym screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,560 |
| 1080×1920 | 9:16 | Portrait | 541 |
| 720×1280 | 9:16 | Portrait | 129 |
| 2160×3840 | 9:16 | Portrait | 52 |
| 728×90 | 364:45 | Landscape (banner strip) | 42 |
| 1400×400 | 7:2 | Landscape (spectacular) | 33 |
3,313 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
2,916 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,795 screens
Support audio, concentrated in gym and point-of-care venues.
Listed formats cover 3,357 of the 3,610 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Santa Ana?
You don't need a rate card or a six-figure budget to run out-of-home in Santa Ana. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a grocery screen, a gas-pump screen, an office-lobby screen, or a bar TV. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, anytime.
Start at $50/day
Enough to put a real message on Santa Ana screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Santa Ana screens?
Live on Santa Ana screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 3,610 screens, zoomed in on the Santa Ana landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the Civic Center, Historic Fourth Street, the Bowers Museum, Discovery Cube Orange County, MainPlace Mall, and the John Wayne Airport terminal area — the airport sits in unincorporated Orange County just south of the city, though its IATA code is registered to Santa Ana[8].
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[16], then geofence every bookable screen within reach of that path: the grocery stores, gas stations, doctor's offices, and casual-dining spots a driver actually passes end to end.
Here are three of the freeways that converge on Santa Ana. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-5 Santa Ana Freeway (Anaheim, CA → Irvine, CA, 15.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Santa Ana plan [1] against Mapbox driving geometry [16], counting each screen within the listed buffer of the route.
Screen Formats Active in Santa Ana
Real photos of the screen formats running in the Santa Ana plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Downtown Santa Ana / Civic Center[3]
The core of the city: retail and housing wrapped around the Santa Ana Civic Center, a dense campus of city and Orange County administrative buildings that also hosts the Ronald Reagan Federal Building and Courthouse.
Fourth Street (La Cuatro)[3]
Once the white commercial strip of a divided city, Fourth Street is today Santa Ana's Latino commercial and cultural spine — dense pedestrian traffic through independent retail, restaurants, and the annual Fiestas Patrias parade route.
Midtown / Main Street[3]
North of downtown along Main Street, home to the Bowers Museum, MainPlace Mall, and Discovery Cube Orange County — the city's biggest single cluster of family and cultural foot traffic.
Floral Park[11]
A 1920s-built historic district of roughly 630 properties in French Normandy, English Tudor, Spanish Colonial Revival, and Italianate styles, added to the National Register of Historic Places in February 2023.
French Park[12]
One of Santa Ana's oldest neighborhoods and one of only two historic districts in the city on the National Register of Historic Places, with Queen Anne "Painted Ladies" dating to the 1890s.
Suggested Campaigns for This Market
County-seat B2B & government-adjacent reach
Office-building and doctor-office screens around the Civic Center and downtown core, geofenced to the daily flow of county employees, attorneys, and courthouse traffic.
Build this plan →
Fourth Street & Latino-market retail reach
Grocery, convenience-store, and casual-dining screens along Fourth Street and the surrounding downtown blocks, timed to Fiestas Patrias and Noche de Altares.
Build this plan →
Midtown family & cultural-venue surround
Mall, urban-panel, and gas-station screens around the Bowers Museum, Discovery Cube, and MainPlace Mall cluster on Main Street, catching the city's steadiest family foot traffic.
Build this plan →
Sports & Entertainment Footprints
Santa Ana Zoo[13]
A 20-acre zoo at Prentice Park that has kept at least fifty monkeys on-site since it opened in 1952 (a condition of the original land donation), drawing more than 270,000 visitors a year.
Yost Theater[14]
A 1,000-seat downtown venue that opened in 1913, later closed and served as a church, then reopened in 2007 as a concert and live-events space in a National Register of Historic Places building.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Santa Ana. Different brands and markets — same platform, same playbook.
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
29,000+
Store Visits Driven
Venue Types: Urban Panels — Auto Parts Retail
Read case study →
Frequently Asked Questions About Santa Ana DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, gas-pump screens, bars, movie theaters, doctor's offices, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Santa Ana?
Santa Ana DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Santa Ana?
The live 12-mile Santa Ana plan carries 3,610 active digital screens across venue types including doctor's offices, grocery, movie theaters, casual dining, convenience stores, gas stations, bars, and roadside digital billboards.
How many people can a Santa Ana DOOH campaign reach?
The current Santa Ana plan delivers roughly 1.17 billion monthly impressions within a tight 12-mile radius of downtown. Santa Ana sits inside Nielsen DMA #2 (Los Angeles), which carries 5,835,790 TV homes.
Does Santa Ana have its own Nielsen TV market?
No. Santa Ana sits inside the Los Angeles DMA — the #2 TV market in the country, with 5,835,790 TV homes — along with the rest of Orange County. Santa Ana is, however, the county seat of Orange County government, home to the Civic Center and the region's largest single employer, the County of Orange.
How fast can a Santa Ana DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Southern California Markets
Plan a Santa Ana Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code FgQYifKsb9Y), 12-mile radius around downtown Santa Ana (lat/lng points targeting at the Santa Ana Civic Center, 33.7458, -117.8677), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Los Angeles #2, 5,835,790 TV homes)
- [3] Wikipedia — Santa Ana, California (2020 U.S. Census population 310,227; county seat of Orange County; third-most-populous city in Orange County after Anaheim and Irvine, 14th-most-populous in California; approximately 76.7% Hispanic or Latino; districts including Downtown/Santa Ana Civic Center, Fourth Street "La Cuatro," and the Midtown district on Main Street home to the Bowers Museum, MainPlace Mall, and Discovery Science Center; top employers per the city's 2024 Annual Comprehensive Financial Report: County of Orange 19,179, Santa Ana Unified School District 5,985, Santa Ana College/Rancho Santiago Community College District 4,271)
- [4] Data USA — Santa Ana, CA (U.S. Census ACS 2024: 69.7% drove alone, 14% carpooled, 9.33% worked from home, mean commute 24.5 minutes; city population 312,534 in 2024)
- [5] Wikipedia — Bowers Museum (founded 1936 as the Charles W. Bowers Memorial Museum at 2002 N. Main St.; today more than 100,000 sq ft with 45,000 sq ft of exhibition space and a permanent collection of more than 100,000 objects; serves more than 80,000 school children annually)
- [6] Wikipedia — Discovery Cube Orange County (opened December 17, 1998 as a 59,000 sq ft hands-on science museum in a former Bekins Van Lines depot, with a 2015 expansion adding 40,000 sq ft; known for the ten-story solar-array cube standing over Interstate 5; recorded 525,000 visitors in 2012)
- [7] Wikipedia — MainPlace Mall (opened September 26, 1987 on the site of the 1958 Bullock's Fashion Square at 2800 N. Main St.; 1,109,800 sq ft of gross leasable area anchored by Macy's and JCPenney)
- [8] Wikipedia — John Wayne Airport (located in an unincorporated area of Orange County, owned and operated by the county, surrounded by the cities of Irvine, Newport Beach, and Costa Mesa; its IATA code is registered to Santa Ana; 11,089,405 passengers in 2024, the second-busiest airport in the Greater Los Angeles area by passenger count)
- [9] City of Santa Ana — Fiestas Patrias (free weekend festival celebrating Mexican independence with a parade down Main Street and a street fair in downtown Santa Ana; 2026 dates September 12–13)
- [10] El Centro Cultural de México — Noche de Altares ("Largest Día de los Muertos event in Orange County"; organized in downtown Santa Ana since 2002)
- [11] Floral Park Neighborhood Association — History (Santa Ana's Floral Park historic district began developing in the early 1920s; today includes roughly 630 original properties across French Normandy, English Tudor, Spanish Colonial Revival, and Italianate styles; added to the National Register of Historic Places in February 2023)
- [12] Preserve Orange County — Historic French Park Residential Architecture Tour (French Park is one of Santa Ana's oldest neighborhoods and one of two historic districts in the city on the National Register of Historic Places; development began in the 1890s with Queen Anne "Painted Ladies" alongside early-1900s Period Revival homes)
- [13] Wikipedia — Santa Ana Zoo (opened Saturday, March 8, 1952 at Prentice Park on 20 acres; Joseph Prentice's 1949 land donation stipulated the zoo keep at least fifty monkeys at all times; hosts more than 270,000 visitors annually)
- [14] Wikipedia — Yost Theater (opened June 16, 1913 as the Auditorium Theater in downtown Santa Ana; 1,000-seat capacity; added to the National Register of Historic Places January 23, 1986; restored and reopened as a concert and live-events venue in 2007)
- [15] Data USA — Orange County, CA (2024 population estimate approximately 3.17 million)
- [16] Mapbox Directions API — driving route geometry for the I-5, CA-55, and CA-22 corridors, pulled 2026-07-05
Get Your Ad on Santa Ana Screens
Every screen in the Santa Ana market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Santa Ana ScreensMore for Santa Ana planners
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