DOOH Marketing
DOOH Advertising in Irvine, CA
Irvine shares Nielsen's Los Angeles DMA (#2, 5,835,790 TV homes) with the rest of Orange County, but a tight 12-mile radius around downtown Irvine already carries 2,944 active digital screens delivering 827.9 million monthly impressions — enough to cover Irvine Spectrum Center, UC Irvine, the Great Park, and the Irvine Business Complex without leaving city limits.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Every arterial road in Irvine was drawn on a map before a single house went up — the Irvine Company laid the grid, boxed off the villages, and left screen placement almost incidental to the plan. That turns out to be an advantage for out-of-home: traffic funnels onto a short list of predictable corridors instead of sprawling across a hundred surface streets, so a tight radius around downtown still reaches the retail, office, and campus foot traffic that actually drives through the city every day. Digital out-of-home (DOOH) puts your message on the screens already built into that routine — the grocery-aisle display, the waiting-room screen, the gas-pump panel — in a format nobody skips, mutes, or scrolls past.
Goldfish Ads runs that whole platform from one place. Search live inventory across 100+ US markets and 35+ venue types, build a plan, and launch in under 24 hours — no rate card, no weeks of back-and-forth. Run it yourself in the self-serve tools, or hand the campaign to our team and let them plan and manage it end to end. Either way, you're buying the same real screens with the same built-in measurement.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Zoom that platform into one market and here's exactly what's live and bookable in Irvine right now.
Why Irvine Matters
For 21 straight years, Irvine has topped FBI violent-crime data as America's safest city among those with 250,000 or more residents[6] — a reputation the city trades on directly, and one that shapes who moves here and what they expect from it. The population backing that record is 307,670 as of the 2020 Census[3], with Data USA's 2024 estimate putting it at 311,690[4], inside an Orange County of roughly 3.17 million people[5]. Unlike its neighbors, Irvine wasn't shaped around a single downtown or a single employer: the Irvine Company sold 1,000 acres to the University of California in 1959 to found UC Irvine before a single village was built[3], and the campus now carries 36,621 students and a 34,076-person workforce[10] — the steadiest single population center in the whole plan.
The corporate map here reads differently than most Southern California suburbs, too. Edwards Lifesciences, an S&P 500 medical-technology company, has been headquartered in Irvine since it was founded in 1958 and keeps nearly 5,000 employees on its Irvine campus[7][8]; Blizzard Entertainment, the studio behind World of Warcraft and Overwatch, runs its headquarters at 1 Blizzard Way and remains its own business unit inside Microsoft Gaming[9]. That mix of biotech, entertainment software, and university research shows up directly in the inventory: doctor's-office screens (466) very nearly match grocery screens (468) for the single largest venue category in this plan[1] — an unusual split for a city this size, and a direct reflection of Irvine's healthcare-and-medtech economy.
Getting around still means driving, though less than most of the county: 59.1% of workers commute alone by car with a mean commute of just 24.7 minutes, while 28% work from home entirely[4] — both figures that track a white-collar, campus-and-office-park workforce rather than a long-haul commuter city. What traffic there is concentrates on a short list of freeways — I-5, I-405, and the CA-241 toll corridor — which this plan can target directly instead of spreading thin across the whole radius. One weekend a year the pattern flips: the Irvine Global Village Festival every October draws one of the city's largest single-day crowds[3].
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Irvine plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Irvine plan[1] — the same corners you drive past on I-5, I-405, and the CA-241 toll corridor. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Irvine plan on 2026-07-05[1], with every screen counted once and resold programmatic inventory excluded so nothing is double-counted. The plan carries 2,944 active digital screens delivering 827,945,552 monthly impressions across the market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 468 | 299,331,645 |
| Doctor Offices | 466 | 14,153,808 |
| Movie Theaters | 267 | 40,183,500 |
| Casual Dining | 232 | 77,775,659 |
| Convenience Stores | 193 | 17,331,849 |
| Apartment Buildings | 185 | 32,541,500 |
| Gas Stations | 168 | 27,874,776 |
| Rideshare / Taxi TV | 160 | 159,696 |
| Bars | 143 | 36,803,846 |
| Gyms | 128 | 25,358,971 |
| Urban Panels | 124 | 100,434,462 |
| Office Buildings | 118 | 67,446,626 |
| Digital Billboards | 10 | 32,477,613 |
| Pharmacies | 50 | 3,463,736 |
| Liquor Stores | 49 | 1,989,925 |
| Malls | 41 | 16,261,180 |
| QSR | 37 | 8,096,363 |
| Hotels | 27 | 1,018,406 |
| Recreational | 16 | 14,237,146 |
| Sports Venues | 14 | 1,656,891 |
| Airports | 12 | 1,587,552 |
| Other venue types | 36 | 7,760,402 |
| Total | 2,944 | 827,945,552 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the tight 12-mile radius around downtown Irvine within the 5,835,790-home Los Angeles DMA.
Irvine Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Irvine plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump and gym screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,098 |
| 1080×1920 | 9:16 | Portrait | 423 |
| 720×1280 | 9:16 | Portrait | 103 |
| 2160×3840 | 9:16 | Portrait | 52 |
| 728×90 | 364:45 | Landscape (banner strip) | 30 |
| 1280×720 | 16:9 | Landscape | 20 |
2,705 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
2,334 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,524 screens
Support audio, concentrated in gym and point-of-care venues.
Listed formats cover 2,726 of the 2,944 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Irvine?
You don't need a rate card or a six-figure budget to run out-of-home in Irvine. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a grocery screen, a doctor's-office waiting room, an office-lobby screen, or a gas-station display. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the market. Scale up or down, anytime.
Start at $50/day
Enough to put a real message on Irvine screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Irvine screens?
Live on Irvine screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,944 screens, zoomed in on the Irvine landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Irvine Spectrum Center, UC Irvine, the Great Park, John Wayne Airport, the Irvine Business Complex, and downtown's Civic Center Plaza.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[15], then geofence every bookable screen within reach of that path: the grocery stores, doctor's offices, movie theaters, and gas stations a driver actually passes end to end.
Here are three of Irvine's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-5 Santa Ana Freeway (Tustin, CA → Lake Forest, CA, 12.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Irvine plan [1] against Mapbox driving geometry [15], counting each screen within the listed buffer of the route.
Screen Formats Active in Irvine
Real photos of the screen formats running in the Irvine plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Irvine Spectrum District[11]
Regional retail, dining, and entertainment hub on the city's southeast edge, anchored by the 1.2-million-square-foot Irvine Spectrum Center — 130+ stores and more than 16.5 million visitors a year.
Great Park Neighborhoods[12]
The newest villages in the master plan, built on the old Marine Corps Air Station El Toro land alongside the Orange County Great Park — still one of the fastest-growing residential corridors in the city.
Woodbridge[3]
One of Irvine's original villages, built around two private lakes and a network of pedestrian bridges — a dense, walkable residential trade area near the city's geographic center.
University Park / Turtle Rock[3]
The villages immediately south and west of UC Irvine — student, faculty, and staff housing that keeps a steady weekday population moving through campus-adjacent retail.
Irvine Business Complex[3]
The city's dense office corridor near John Wayne Airport, built up around Von Karman Avenue and MacArthur Boulevard — the daytime home of Irvine's corporate and business-park workforce.
Suggested Campaigns for This Market
Retail & entertainment drive-to-store
Grocery, mall, and movie-theater screens concentrated around Irvine Spectrum Center and the university-adjacent retail corridors — the highest-traffic venue types in this plan.
Build this plan →
Corporate & B2B targeting
Office-building and gym screens across the Irvine Business Complex and the UC Irvine research corridor, reaching the daytime workforce behind Irvine's tech, biotech, and finance economy.
Build this plan →
Healthcare & point-of-care
Doctor-office and pharmacy screens — nearly matching grocery for total screen count in this plan, a byproduct of Irvine's dense medical-device and healthcare-services economy.
Build this plan →
Sports & Entertainment Footprints
Bren Events Center[13]
5,608-seat arena on the UC Irvine campus, open since 1987 — home of UCI Anteaters basketball and volleyball, plus concerts and commencement ceremonies.
Great Park Live[14]
Temporary outdoor amphitheater at the Great Park that opened in June 2024 after the previous FivePoint Amphitheatre permanently closed in October 2023 — a larger, permanent venue is planned to open in 2027.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Irvine. Different brands and markets — same platform, same playbook.
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
+51%
Awareness Lift
Education — Higher Education
Read case study →
+53%
Decision-Maker Reach
Venue Types: Office Buildings
Read case study →
Frequently Asked Questions About Irvine DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, doctor's-office waiting rooms, movie-theater lobbies, gas-pump screens, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Irvine?
Irvine DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Irvine?
The live 12-mile Irvine plan carries 2,944 active digital screens across venue types including grocery, doctor's offices, movie theaters, casual dining, convenience stores, apartment buildings, gas stations, and roadside digital billboards.
How many people can an Irvine DOOH campaign reach?
The current Irvine plan delivers roughly 827.9 million monthly impressions within a tight 12-mile radius of downtown. Irvine sits inside Nielsen DMA #2 (Los Angeles), which carries 5,835,790 TV homes.
How fast can an Irvine DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Southern California Markets
Plan an Irvine Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code KT1hk7g6WSo), 12-mile radius around downtown Irvine (lat/lng points targeting at Irvine City Hall / Civic Center Plaza, 33.6856969, -117.825981), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Los Angeles #2, 5,835,790 TV homes)
- [3] Wikipedia — Irvine, California (2020 U.S. Census population 307,670; incorporated December 28, 1971; city layout designed by architect William Pereira and Irvine Company employee Raymond Watson beginning in the late 1950s, organized into 40+ planned "villages" including Turtle Rock, University Park, Woodbridge, Northwood, Quail Hill, and Portola Springs; the Irvine Company sold 1,000 acres to the University of California in 1959 to found UC Irvine; Irvine Global Village Festival held annually each October; Orange County Great Park and Irvine Spectrum Center both located within city limits)
- [4] Data USA — Irvine, CA (2024 population estimate 311,690; commute: 59.1% drove alone, 28% worked from home, 5.65% carpooled, mean commute 24.7 minutes)
- [5] Data USA — Orange County, CA (2024 population estimate approximately 3.17 million)
- [6] Irvine Community News and Views — "Irvine is America's Safest Big City" (recapping Mayor Larry Agran's State of the City address: "the 21st year in a row — according to FBI statistics on violent crime in major cities, Irvine has been ranked as the Safest Big City in America"); population threshold for the comparison (cities of 250,000+ residents) confirmed via ABC7's October 2023 coverage of the same annual FBI ranking
- [7] Wikipedia — Edwards Lifesciences (S&P 500 component; headquartered in Irvine, California; founded 1958; 16,000 employees, 2025)
- [8] Edwards Lifesciences — Careers: Irvine location page ("nearly 5,000 employees onsite" at the Irvine corporate headquarters)
- [9] Wikipedia — Blizzard Entertainment (headquartered in Irvine, California at 1 Blizzard Way; a subsidiary of Activision Blizzard, part of Microsoft Gaming since October 2023 while continuing to operate as a separate business; developer of World of Warcraft, Diablo, StarCraft, Overwatch, and Hearthstone)
- [10] UC Irvine — Facts & Figures (uci.edu): 36,621 students enrolled 2024-25 (29,085 undergraduate, 5,456 general-campus graduate, 2,080 health-sciences graduate); 34,076 total workforce as of Fall 2024
- [11] Wikipedia — Irvine Spectrum Center (1.2-million-square-foot open-air lifestyle center developed by the Irvine Company on the city's southeast edge; 130+ stores; draws more than 16.5 million visitors annually; Giant Wheel Ferris wheel, a 108-foot Italian-built landmark installed in 2002)
- [12] Wikipedia — Orange County Great Park (a non-aviation reuse of the decommissioned Marine Corps Air Station El Toro, which closed in 1999; roughly 1,300 of the former 4,682-acre air station's acres were converted into the public park after Orange County voters passed Measure W in 2001)
- [13] Wikipedia — Bren Events Center (5,608-seat indoor arena on the UC Irvine campus, opened January 8, 1987; home of UCI Anteaters basketball and volleyball)
- [14] Wikipedia — FivePoint Amphitheatre (the Great Park's outdoor concert venue permanently closed October 21, 2023; the city opened a temporary replacement, Great Park Live, on June 14, 2024, while it builds a larger permanent amphitheater slated to open in 2027)
- [15] Mapbox Directions API — driving route geometry for the I-5, I-405, and CA-241 corridors, pulled 2026-07-05
Get Your Ad on Irvine Screens
Every screen in the Irvine market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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